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Digital B2B Marketing

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12 B2B Marketing Predictions for 2012

Digital B2B Marketing

I was recently informed that every marketing blogger must publish their predictions for the year ahead. So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Flooded with content, audiences will turn to recognized sources.

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12 B2B Marketing Predictions for 2012

Digital B2B Marketing

I was recently informed that every marketing blogger must publish their predictions for the year ahead. So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Flooded with content, audiences will turn to recognized sources.

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Reducing Twitter Spam: Triberr’s Missed Marketing Opportunity

Digital B2B Marketing

Get the Story Out Triberr has a captive audience of bloggers, particularly bloggers that cover social media, and they potentially have a great story that addresses a key complaint about Triberr to date. These supporters are not going to get the new story out.

Twitter 100
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The Real Challenge for B2B Content Marketers

Digital B2B Marketing

In the Content Marketing Institute’s 2013 benchmarks (released in October 2012, in addition to content they mastered time travel), the top challenges are producing enough content (64%), producing the kind of content that engages the audience (52%) and producing a variety of content (45%). Only 39% report a lack of budget.

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A Brief Marketing Break: #NicheAmnesty and 14 Things About Me

Digital B2B Marketing

Stacey Herbert started a Niche Amnesty challenge on DIYBlogger last week and asked bloggers to share a more personal side for a change. Although my focus on numbers has evolved, in business, information still fuels me. I’m passionate about marketing that serves the audience and helps the audience make the right decision.

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LinkedIn is the New B2B Media Powerhouse

Digital B2B Marketing

The company is profitable, growing, and for the moment, on top of business social media networking. Accurate professional profiles, maintained by each of us, group membership, even a business social graph (check out InMaps ). Business Leisure Time. For B2B marketers, LinkedIn cannot be ignored. Self-contained Programs.

Linkedin 100
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When Measurement Misleads: A Lesson From Triberr’s Downtime

Digital B2B Marketing

It’s a platform for forming tribes of bloggers that support each other by tweeting the posts of other tribe members. Is your business constantly moving towards its purpose? Nearly any measurement, even revenue, can blind a business to true purpose over time. [If What’s Triberr? I let measurement trump purpose.

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