Convince & Convert

FEBRUARY 24, 2015

At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. Why Bloggers? Bloggers are active on many social channels to stay relevant and to promote themselves.

Blogger 148

Blogger Outreach Process Advertising Agencies 148

Optinmonster

AUGUST 21, 2020

Are you using Blogger to write your blog, and you’d like to add a popup to your site? Popups are an excellent way of keeping your audience informed about sitewide news, redirecting users to popular posts, and more. Why Your Blogger Blog Needs a Popup. But over time, as your blog grows, your audience will expand.

Blogger 72

Blogger Work Management Marketing Management Template 72

nDash

DECEMBER 15, 2020

Creating a robust guest blogger program can give marketing teams breathing room, increase blog cadence, improve SEO and enhance brand reach. But how do you find guest bloggers? Where to Find Guest Bloggers. Finding a lineup of guest bloggers takes time and sleuthing skills but isn’t terribly difficult. Follow Hashtags.

Blogger 52

Blogger Ad Building Outreach Eye-Tracking 52

Adobe Experience Cloud Blog

AUGUST 3, 2017

Guest blogging can be a phenomenal strategy for getting in front of a wider audience and getting links back to your site, but there are many pitfalls that can derail your chances of getting published. Let’s look at four common mistakes often made by guest bloggers, as well as the solutions to help you succeed.

Blogger 134

Blogger Guidelines Thought Leadership Marketo 134

Webbiquity

MARCH 26, 2024

Who It’s For This book is a valuable guide for: Journalists PR professionals Marketers Bloggers Executives Speakers Non-fiction authors Basically, it will improve effectiveness for anyone whose job is to communicate to audiences, particularly anyone who writes for a living. Your audience will appreciate that.

Newsletter 172

Newsletter Blogger PR Paper 172

Convince & Convert

JANUARY 28, 2014

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. I interviewed bloggers who had phenomenal experiences with PR pros and compiled this post. Finding the Right Bloggers. So I created one.

Blogger 151

Blogger Outreach Case Study Case Studies 151

Webbiquity

APRIL 11, 2023

This means using algorithms to search through a large body of content and identify pieces that are most relevant to your audience. Blog Posts AI is perfect for bloggers who want to write new content, update old content, or write more guest posts. Not only that, but AI will better understand you, your needs, and your audience.

Marketing AI 313

Marketing AI Curation Content SERP 313

Writing on the Web

APRIL 13, 2016

Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. Buying followers and likes will only succeed in diminishing the quality of your audience. Simply put, the best way to get more likes and followers is to engage your audience. A ssets (free). S ocial Media. Like-baiting. Posting too much.

Social Media 100

Social Media Blogger Media Ideal Customer Profiles 100

Webbiquity

JANUARY 8, 2019

Done right, influencer marketing helps to raise your profile in your industry, get in front of new but relevant audiences, and even get a bit of SEO benefit. Blogger outreach is one key tactic within a broader influencer marketing strategy. Don’t use blogger outreach purely for creating backlinks. This is a bad idea.

Outreach 235

Outreach Autoresponders Blogger Marketing Proposals 235

Marketing Insider Group

JANUARY 2, 2024

The Distinct Focus of B2B SEO B2B SEO operates within a distinct paradigm, primarily due to the nature of the target audience. These are highly specific phrases that may not generate a large amount of overall search traffic, but they attract a more targeted audience that is likely closer to the point of purchase.”

SEO 251

SEO B2B Work Management Long Tail Marketing 251

Biznology

MAY 22, 2015

Many of these influencers are bloggers, or at least started out that way, and they can give your content marketing strategy a much-needed boost. Today’s bloggers have easier ways to promote you, though, and they are usually more effective. Take a look at a few ways to use bloggers in your content marketing strategy: Hire them to write.

Blogger 80

Blogger Marketing & Strategy Marketing Strategy Content Marketing 80

Convince & Convert

DECEMBER 8, 2015

Andy has 15 years of web design experience under his belt, a tome of research from hours spent surveying 1,000 bloggers, and a burning desire to share his knowledge with the world. “I live in fear, as all content marketers do, that my audience will quit paying attention.” ” —@crestodina. ” —@crestodina.

Blogger 93

Blogger Skype Burn Rate Top of Funnel 93

Convince & Convert

MARCH 9, 2016

It’s no wonder, with the ever-increasing amount of brand-generated content and ad-blockers making it harder to promote branded content, that brands are looking for new ways to reach their audience. I’ve worked in influence marketing, working directly with brands looking to connect with their target audience through a trusted source.

Trust Marketing 112

Trust Marketing Long Tail Marketing Opinions Paid Search Agency 112

Writing on the Web

FEBRUARY 21, 2013

From what I see, many bloggers aren’t using hyperlinks when they publish blog posts. I don’t want to write for an audience of one. The point I want to emphasize is that everyone, journalists, bloggers, and even fiction writers can apply the SEO basics and become a better writer.

Blogger 100

Blogger SEO Keywords Custom Publishing 100

Sprout Social

APRIL 3, 2024

Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with. Nano and micro fashion influencer campaigns are just as impactful, especially for targeted campaigns trying to reach a niche audience. Audience demographics and brand relevance Your target audience is your north star.

Advertising Agencies 94

Advertising Agencies Lead Ranking Youtube Blogger 94

ConvertKit

APRIL 17, 2019

You may have an idea of the stories you want to tell or advice you want to share, but is it relevant to your audience? Effective email marketing can’t be achieved until you define who your target or niche audience is. Why you need to know your niche audience before you start writing. What are your audience's pain points?

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Email Marketing 86

ConvertKit

APRIL 17, 2019

You may have an idea of the stories you want to tell or advice you want to share, but is it relevant to your audience? Effective email marketing can’t be achieved until you define who your target or niche audience is. Why you need to know your niche audience before you start writing. What are your audience's pain points?

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86

Optinmonster

OCTOBER 29, 2023

Only 14% of bloggers write blog content that’s 2,000+ words in length. 44% of bloggers publish new content between three to six times monthly. Blogging SEO Stats Only 38% of bloggers are updating older articles. 34% of bloggers say that updating content produces strong results. 94% of travel blogs sell advertising.

Statistics 94

Statistics Paid Content Stats Blogger 94

Marketing Insider Group

MARCH 31, 2021

Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Case in point, Hollywood actors and politicians have had their *cringeworthy* moments trying to mirror their audience’s manner of speech, as this parody so well illustrates. Just be sure to do your research.

Buyer Personas 334

Buyer Personas SMS Content Communities 334

ClearVoice

JUNE 4, 2020

In both of these instances, it is clear that many marketers either have insufficient creativity or insufficient time in order to be able to develop content that is memorable for their audiences. Fortunately, marketers have at their disposal several tactics to help them surprise and delight their audiences. Tease your audience.

Content 90

Content Storytelling Planning Video Marketing 90

Navigate the Channel

JANUARY 19, 2024

In today’s digital age, social media is not just a networking tool; it’s a powerful platform for marketing, especially for bloggers. Understanding the Social Media Landscape Platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest each offer unique advantages for bloggers.

Social Media 65

Social Media Media Blogger Demographics 65

ConvertKit

JUNE 4, 2021

An author platform (sometimes called a book platform or a writing platform) is the combined visibility you have from all different platforms containing your target audience. That “target audience” part is important. Connect with your audience. The more people you can reach with your writing, the stronger your author platform.

Ad Building 88

Ad Building Webinar Metrics Marketing & Strategy Landing Pages 88

Webbiquity

APRIL 18, 2024

Personalization at scale: Crafting personalized content that resonates with each segment of your audience becomes more challenging as your business scales (which, again, is why humans can’t be taken entirely out of the loop). This consistency keeps your brand in the public eye and allows for regular engagement with your audience.

Marketing Automation Services 149

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 149

ANNUITAS

OCTOBER 17, 2014

*Today’s post was written by guest blogger, Liz O’Neill Dennison, content marketing manager at Kapost. They must serve a variety of different audiences with targeted, relevant messages that promote actions, while still remaining true to their brand voice, tone, and thematic, and business goals.

Practices 100

Practices Buyer Personas Multi-Channel Best Practices 100

Content Marketing Institute

OCTOBER 15, 2017

Take a journey with your audience. We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience. This journey is a tool to get insight into your audience’s needs, not a chronological process. It focuses on “help” content.

Top of Funnel 111

Top of Funnel Trigger Marketing Content Fulfillment 111

Biznology

OCTOBER 4, 2011

That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. Mashable and TechCrunch have a very vertical audience, however sizable though it may well be. The clock is ticking.

Long Tail Marketing 80

Long Tail Marketing Blogger Outreach Verticals 80

Optinmonster

FEBRUARY 11, 2024

freemium, subscription-based, pay-as-you-go) to find what works best for your target audience and maximizes revenue. Get Bloggers to Review Your Product As I mentioned earlier, offering free accounts in exchange for reviews from influential bloggers can be another way to get the word out about your product or service.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Convince & Convert

JUNE 6, 2013

If you create great content you will find a large audience.” As a guest blogger here, we have a good fit, a win-win. Feldman Creative gets exposure to the large, marketing-minded and engaged audience of Convince and Convert. I encourage all my clients to become not only bloggers, but also guest bloggers.

Keywords 134

Keywords Long Tail Marketing Blogger Content 134

Hubspot

DECEMBER 6, 2019

At first thought, I picture a lifestyle blogger holding a popular tea, makeup, or activewear brand in an Instagram post. Influencer work isn’t about identifying someone who’s popular or famous or maybe has the same audience,” Kim shares. What do you picture when you think about influencer marketing?

Hubspot 83

Hubspot Ad Building Work Management Paid Search Agency 83

Webbiquity

NOVEMBER 21, 2021

An email marketing tool with features to help grow your subscriber list with forms and landing pages; use predesigned templates or create custom emails; set up autoresponders and drip campaigns; segment audiences and tailor messages to each group; and analyze results with campaign metrics. The Dates: Now through November 29. OptinMonster.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

B2B Memes

AUGUST 31, 2010

It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. But for lots of B2B bloggers, the logical connection is less important than the personal one. Too weird or obscure, though, and you’ll lose your audience. But Little Bunny Foo-Foo? Tell us more!

Blogger 100

Blogger Personalization B2B Comparison 100

Sword and the Script | B2B

OCTOBER 13, 2020

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” But here’s the insight: bloggers who write longer posts are also more likely to report strong marketing results. click image for higher resolution) 5.

Paid Content 96

Paid Content Studies B2B Marketing Blogger 96

Navigate the Channel

OCTOBER 10, 2023

Even manufacturers of building materials can use their blog to reach out to new target audiences and grow their profits. Gain Authority A blog should serve a purpose, primarily as a vehicle for sharing valuable, high-quality information with your audience. The key here is to avoid direct sales pitches in your content.

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123

Martech

OCTOBER 21, 2022

At Sitecore Symposium this week, CEO Steve Tzikakis observed that around 1% of marketing budgets is devoted to content , while 5% of the content produced commands 90% of the audience’s attention. The challenge is to focus on the content engaging the audience and apply that marketing budget to it. Why we care. Get MarTech!

Marketing Budget Creation 98

Marketing Budget Creation Blogger Marketing Budget Content 98

Hinge Marketing

MAY 28, 2014

These elements do more than generate awareness by compelling audiences to take an action, such as downloading content, filling out a form, or picking up the phone. PR can certainly have a call to action, although it often has more of a marketing support role in that it entices audiences to learn more and then take action.

PR 48

PR Blogger Top of Funnel Planning 48

Scoop.it

SEPTEMBER 30, 2022

WordPress is a popular content management system (CMS) among bloggers. With that out of the way, bloggers can focus on making content and growing their blogs. However, finding a good topic can challenge both seasoned and novice bloggers. As a blogger, keywords are an essential element of your content. Keyword plugins.

Tips 84

Tips CMS Development Blogger AIO 84

seo.co

FEBRUARY 15, 2022

An unbeatable platform for making opinions known, both by the blogger and his audience. There are best practices and guidelines every blogger should follow for success. Blogger.com seems to be a popular choice among newbie bloggers for its ease of use. Useful for optimizing content for search. Choosing the right plugins.

Paid Content 117

Paid Content Traffic RSS Blogger 117