Writing on the Web

NOVEMBER 4, 2010

Patsi asked me to guest post on her blog, and it comes at a good time, on the heels of an interesting blog survey… In a recent survey , I asked readers what their biggest hurdle was when it came to blogging. How much would ‘time’ be a factor if you knew exactly: Why blogging is important to your business?

Digg 100

Digg Work Management Blast Campaigns Webinar Metrics 100

Writing on the Web

JULY 27, 2010

What are you doing or not doing on your blog that screws up your traffic? Here’s a typical one… “Okay, Patsi, I’ve been following you for a while now, and your blog writing tips have helped. Action : No way to subscribe to get email updates to blog. You can learn new blogging habits.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Writing on the Web

DECEMBER 15, 2010

Yet how many of us scramble to post on a blog or upload a video to YouTube without taking time to survey our target audience ? Here’s a quick list of survey questions for your target audience: What are the five top web sites you visit frequently in your work? Subscribe to e-newsletter and blogs? Tweet This!

Ning 100

Ning Digg RSS Aggregators 100

Webbiquity

FEBRUARY 16, 2011

Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”. 9 Tips For Building, Branding and Maximizing Your Profile And Exposure on LinkedIn by Stephanie Frasco. “The revamped profiles allow page administrators to highlight particular products or services and tailor product lists to different types of audiences.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Post on Google Buzz.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Webbiquity

FEBRUARY 2, 2011

10 Tips For Content Marketing Success by TopRank Online Marketing Blog. E-newsletters, blogs and white papers are among the most popular types of content. 10 Steps to Optimize Your Content Marketing Strategy by TopRank Online Marketing Blog. Content Marketing Strategy and Tactics. How Much B2B Content is Enough?

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Writing on the Web

FEBRUARY 26, 2011

Here’s an excerpt from Website Magazine , an article from Mike Phillips that constitues good search marketing advice: From the Official Google Blog : “ Many of the changes we make are so subtle that very few people notice them. Blog this on Blogger. Post on Google Buzz. 4 Time-Saving Tips for Social Media Marketing.

High Quality Lead 100

High Quality Lead Google Digg Content 100

Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? You have to find what works for you in your business, with your target audience. The writer gives you content for your blog or newsletter.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

SEPTEMBER 29, 2010

These questions are asked and answered by a distinguished group of contributors to the Content Marketing Institute’s blog and you can read the post here: What Does Engaging Content Mean? Give your audience something that they can’t find anywhere else. Tell the audience a story. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

NOVEMBER 29, 2010

But I think there’s a perception that an audience will listen and remember 7 things from a presentation which is wrong. There’s no way anyone can remember seven tips from a presentation. Now some of the speakers were able to do this, even in spite of having 7 tips. Blog this on Blogger. Post on Google Buzz.

Digg 100

Digg Buzz Internet Marketing Blogger 100

Writing on the Web

SEPTEMBER 20, 2010

Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web. Content marketing isn’t a buzz word because marketing people just like new buzzes. Know your target audience. Blog this on Blogger.

Buzz 100

Buzz Digg Content Rules 100

Writing on the Web

JULY 19, 2010

When I teach a simple thing like how to write a blog post, I’ve got slides and paragraphs that go back to the invention of the printing press! Not good, and I know better, but my same brain that loves blogging in 350 words goes hog-wild with an hour-long presentation. Provide 3-5 tips, toward a solution. We know too much!

Process 100

Process Ning Digg Content 100

Writing on the Web

NOVEMBER 18, 2010

In it, I stress the importance of knowing what makes your audience tick. In order to have content that engages the hearts and minds of your target audience, you must gain: Attention. More coming on these important tips next week. Blog this on Blogger. Post on Google Buzz. Emotional Engagement. Be memorable.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

MARCH 29, 2011

They try to appeal to everyone, and don’t clarify who their target audience is. But a few basic marketing tips apply if you want yours to be effective. I know, I know, I should film this blog post with my webcam, but I’m in my pajamas… Blog this on Blogger. Post on Google Buzz.

Video Marketing 100

Video Marketing Digg Sample Small Business Marketing 100

Writing on the Web

DECEMBER 16, 2010

Are you everywhere, or at least in the key places your target audience is? Social sites, web, blog, articles, videos, etc. Start Blogging Today - smart blog training for professionals. Headway blog theme – a professional, easy-to-use WordPress platform. Blog this on Blogger. Post on Google Buzz.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

OCTOBER 13, 2010

Neuromarketing and science can help improve your content writing so that it has more of an impact on people in your target audience. Blog this on Blogger. Post on Google Buzz. 10 Conversion Tips from Brain Science. I just love this site: SalesBrain , a neuromarketing company. Makes sense to me. Share this on del.icio.us.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

DECEMBER 7, 2010

Unless, of course, you’ve got a targeted audience of readers who lack mirror neurons and all signs of empathy. Blog this on Blogger. Post on Google Buzz. Content Marketing Tips: The Brain Runs the Show. Why do I say this? It’s not easy, but it’s creative and you can do it. Share this on del.icio.us.

Digg 100

Digg Trigger Marketing Buzz Blogger 100

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. And, a lot of work.

Rules 100

Rules Content Digg Press 100

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. Is anyone out there? What’s the Point?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Writing on the Web

SEPTEMBER 24, 2010

I suppose it depends on what you’re writing, but I can’t think of many web pages, blog posts, articles where these 5 questions wouldn’t be appropriate. And this is why you really need to know your audience well. Example: Imagine I’m writing copy designed to promote my ebook, Content Marketing with Blogs.

Content 100

Content Digg Custom Publishing Buzz 100

Writing on the Web

SEPTEMBER 7, 2010

(As I’m on vacation for a week, I’ve invited Sydni Craig-Hart to share social networking tips.). The answer depends on your target audience. Remember, your target audience determines where you should be and how you spend your time. The same could be true if your target audience hangs out on Facebook.

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Convince & Convert

SEPTEMBER 21, 2010

Then this is the blog post for you. What’s Your Relationship with Your Audience? What does your audience know about you today? How Does Your Audience Use Social Media? Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. State Indicator – Turns orange when you’re in that section 2.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. This blog is great as encouragement and validation for my own endeavors in social media marketing. This blog is great as encouragement and validation for my own endeavors in social media marketing. It’s about humanization.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Buzz Marketing for Technology

SEPTEMBER 17, 2008

If you remember The Tipping Point – East village hipsters wore lots of ridiculous clothes besides Hush Puppies but the problem is after the fact influential people seem like the key factor. Unlike the Carl Sagan blog-a-thon which didn't catch fire with the bored at work network, surprisingly. More data enables more creativity.

Web 2.0 100

Web 2.0 Viral Marketing Digg Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

The Rapid Elearning Blog. If you’re a regular reader of this blog, then you know that’s flat out wrong. I just put out information to stimulate your thinking and give you some tips and tricks to build good elearning. There’s a Difference Between Internal & External Audiences. June 24th, 2008.

Work Management 100

Work Management Budget Programs Enterprise Management Template 100

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Buzz Marketing for Technology

JULY 7, 2008

4) None of the following are community platforms: Wikis, Blogs or Forums. 5) PMO required: ok, if you are just doing a team blog, maybe not, but that isn’t the work I’m focused on. Television hit a tipping point - but channels (NBC) don’t. I wish that could be enough said. Bev: hear hear!

Social Media 100

Social Media Communities Wiki Work Management 100

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

OCTOBER 29, 2010

That gap stayed true for a wide range of social media activities; 75% of B2B companies participated in Twitter (compared to 49% for B2C), 74% hosted a blog (compared to 55% for B2C), and 66% engaged in online discussions (compared to 43% of B2C companies). million followers).

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Webbiquity

FEBRUARY 21, 2011

Email Marketing Tips and Tactics. Internet Marketing for Beginners: Email marketing optimization 101 by MarketingSherpa Blog. The key is to optimize the relevance and value of the incentive offered while minimizing friction (your target audience’s concerns about subscribing). Email and Social Media Integration Tips.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Webbiquity

MARCH 3, 2011

Discover the answers to these questions along with a heavy dose of artistic inspiration here in 27 of the best website design guides, tips and insights of the past year. Web Visitors: Make Them Stick 10 Tips by SEO Wizardry. 5 Items to Delete From Your Website Today by HubSpot Blog. Post on Google Buzz.

CMS Development 100

CMS Development Design Marketing Websites Industry CMS 100

Writing on the Web

JUNE 13, 2011

The Content Marketing Institute hit a home-run with their question to content experts, “ How do you make content more engaging? &# This is an important post to read for anyone blogging and posting content to connect with readers. Actively listen to your audience and respond to their needs. Blog this on Blogger.

Tips 100

Tips Digg Buyer Personas Content 100

Buzz Marketing for Technology

JUNE 27, 2008

8 Rules to Develop the Habit of Blogging. Blogging is much the same, but remember, a marathon runner does not make reckless bursts of speed. For those who haven’t been blogging very long, one of the biggest challenges can be keeping consistent with blogging every day (or on some kind of regular basis). Leo Babauta.

Rules 100

Rules Blogger Trigger Marketing Digg 100

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Web Presence Optimization Tips and Tactics (Though They Don’t Call Them That).

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Convince & Convert

JUNE 15, 2010

Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere? Obviously these are based around Facebook, but a lot can be transferred to other platforms (especially the email tip, with Twitter and LinkedIn working this way too). Great tool and a huge time-saver.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153