SocialPilot

APRIL 22, 2024

Instagram Reels are the most effective way for brands to attract and engage with their target audience. So, when you create them, make sure you publish them at the best time to post the Reels on Instagram to get maximum visibility and engagement. Best Time to Post Reels on Instagram: Why Does It Matter?

Best Practices 105

Best Practices Ad Frequency Analytics Demographics 105

Marketing Insider Group

MARCH 25, 2024

It’s about using that data to outsmart the competition and capture your audience’s attention. Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time. A marketing database is the next best thing. Your marketing database is your scorekeeper.

Peer-to-peer 257

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 257

Webbiquity

FEBRUARY 7, 2023

Storytelling is a powerful tool for building a long-term connection with your audience. It sets great content apart from the average and helps you stand out from competitors. Without data to back up your story, it’s a fanciful yarn that may not resonate with your audience. Guest post by Mehdi Hussen. Image credit: RF._.studio

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Trade Press Services Newsletter

MARCH 7, 2024

A published book enables authors to be seen as thought leaders in their fields, which can help grow their client base, expand their social media following, and create greater awareness of their products and/or brands through multiple media outlets. Revenue, however, is not the only benefit.

Paper 311

Paper Thought Leadership Planning Storytelling 311

Marketing Insider Group

OCTOBER 3, 2023

Including social proof on your about us page establishes your brand reputation and builds trust with your audience. Including a human element—like by showing the faces of your real employee teams—can make your brand more relatable and build better audience connections. Who Reads Your About Us Page, Anyway?

Peer-to-peer 269

Peer-to-peer Lead Scoring Lead Ranking Paid Search Agency 269

Marketing Insider Group

OCTOBER 18, 2023

Learn what creating content like a journalist really means and discover our best tips on how to do so. Start creating journalistic content by getting to know your audience, referring to high-quality sources, and writing for readability. You have to know your audience. Just What Is Journalistic Content?

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Marketing Insider Group

JANUARY 2, 2024

With the reduced efficacy of social media referrals, the focus is now shifting towards enhancing and utilizing owned content channels like websites, blogs, and email newsletters for direct audience engagement. At Marketing Insider Group, we’re seeing a shift in how social media is best used for engagement and brand visibility.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Webbiquity

APRIL 18, 2023

These practices can help you expand your online business while providing your customers with more control of their buying experience. Leverage Advocate Marketing Advocate marketing is one of the best ways to grow your audience and attract new buyers. To achieve that result, it is best to hire a website designer.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Act-On

DECEMBER 19, 2023

Marketers often ask about the best practices for email sender names (also known as the email display name or “from” name). Reassuring your audience with a credible “From” address will help you build trust. Including the brand name is always a best practice. Absolutely need to use a separate domain?

Email Marketing 195

Email Marketing Practices Deliverability Best Practices 195

Oktopost

MARCH 19, 2024

From content to video creation, Etien dives into how AI can scale social media content, enhance social strategies, and help us as marketers better serve our audiences. He also reveals his favorite AI tools and best practices for achieving the best results.

Social Media 136

Social Media Media Startups Youtube 136

Convince & Convert

DECEMBER 15, 2023

If you’re growing your business and footprint online, this is the best time to understand social media SEO. It’ll help you create a loyal community of followers and promote your page and business. We’ve compiled an updated list of the best tips you must know before you begin optimizing your online presence.

Social Media 154

Social Media SEO Cost Per Click Media 154

Convince & Convert

APRIL 12, 2024

In this post, we’ll help get rid of the overwhelm in this topic and we’ll breakdown the steps you’ll need to take to start making a case for social media marketing, start empowering your social media teams to start owning what they do best, and to ultimately prove the ROI of your social media efforts.

Social Media 135

Social Media ROI Media Cross-Selling 135

Sprout Social

MARCH 25, 2024

We’ll also talk about the value of using Reel hashtags for Instagram and share tips for finding the best hashtags for your brand. It helps people interested in your topics or themes easily find your videos. Target your niche demographics and audiences Your videos might go viral, but not everyone on Instagram is a potential customer.

Brand Identity 90

Brand Identity Branding Eye-Tracking Viral Marketing 90

Convince & Convert

JANUARY 31, 2024

These tips will help you streamline and harmonize your workflow and advance your goals. Here are some tips to make a plan: Build a content calendar : Your content calendar will help you outline what content you will create and where and when it will be published. Who is my target audience? I have the solution.

Social Media 126

Social Media Efficiency Work Management Marketing Management 126

Litmus

APRIL 17, 2024

Litmus is here to help you along the way. With just a few clicks, you can transform promotional offers and product reveals into engaging brand experiences that drive subscribers to take action that are perfect for both B2B and B2C audiences. You’re not alone in this journey towards perfectly personalized experiences.

Click Rate 91

Click Rate Display Email Campaigns Validation 91

Spiralytics

JANUARY 19, 2023

This technique will help keep your audience engaged throughout the customer journey , ensuring they’ll reach the conversion stage and make a sale. Before we share the best practices for incorporating conversational marketing into your SEO strategy, let’s first define conversational marketing and explore its benefits.

SEO 171

SEO Conversion Marketing Strategy Marketing & Strategy 171

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. As this economy grows, it’s expected to unleash a wave of innovation, offering new ways for brands to engage with audiences and for creators to monetize their influence.

Advertising Agencies 113

Advertising Agencies Brand Identity Branding Marketing & Strategy 113

SocialPilot

JANUARY 21, 2024

Well, the algorithm only affects the ranking of organic posts, meaning that paid ads remain a great opportunity for you to reach your audience. Boosting a post can help you grow your audience, increases engagement and build brand awareness. And more importantly, you’ll have better chances of reaching your target audience.

Facebook 99

Facebook Allocation Budget Programs Ad Frequency 99

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. Understanding the data behind your hashtag strategy will help you fine-tune your approach and content to reach more of your target audience.

Linkedin 102

Linkedin Analytics Work Management Marketing Management 102

Litmus

MARCH 27, 2024

Even with increasing data privacy regulations , marketers are finding new ways to measure and track their campaign’s success–including better methods to evaluate audience engagement. Here are four metrics you should add to learn more about your audience and how to get more thorough insights on them using your email campaign performance.

Ideal Customer Profiles 92

Ideal Customer Profiles Click Rate Copywriting Newsletter 92

Salesforce Marketing Cloud

DECEMBER 11, 2023

And now AI in email marketing is helping to boost results even more. AI is helping us in many ways, but it’s still in the early stage. Read on for tips on how AI can help your email marketing, from generating messages to optimizing their performance. How can AI help with my email content? What is AI in email marketing?

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. In this article, we’ll explore audience engagement benefits and strategies.

Webinar Metrics 105

Webinar Metrics Tips Marketing AI Social Media 105

Martech

APRIL 11, 2024

Indeed, marketers use AI to brainstorm ideas, write copy, generate content, improve audience targeting, build landing pages, analyze data, parse text and find insights, customer intelligence and more. Creating a preference for our brand, even as we strive to be the best. Here’s a middle ground to help you thread the needle.

Marketing AI 120

Marketing AI Work Management Effectiveness B2B Marketing 120

Martech

MARCH 18, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. These insights are then used to segment the audience and deliver tailored messages and offers to specific customer segments. This data helps identify popular pages, user engagement, and areas for improvement.

Budget Programs 100

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 100

Optinmonster

MARCH 21, 2024

The Benefits of Google Ads Retargeting How To Set Up Google Ads Retargeting Best Practices for Google Ads Retargeting Advanced Retargeting Strategies Google Ads Retargeting: Things to Remember Enhance Your Campaigns with OptinMonster What Is Google Ads Retargeting? What Is Google Ads Retargeting?

Paid Search Agency 93

Paid Search Agency Ads Google Marketing Analytics Tools 93

Salesforce Marketing Cloud

JANUARY 29, 2024

According to our research , email remains the best way to connect with customers. What are the best practices of building and growing an email list? The answer is easy if you take it logically, with these best practices. The better the first-party data, the better you can define your audience segments. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Optinmonster

APRIL 10, 2024

Emotional intelligence in marketing helps you understand your target audience’s personas better and build trust with them. Marketers who use emotional intelligence to develop highly successful campaigns share these 3 elements: They deeply empathize with their audience. The best way to bridge this gap is to ask your customers.

Marketing AI 92

Marketing AI Planning Paid Search Agency Psychographics 92

Top Rank Marketing

NOVEMBER 6, 2023

Every marketing strategy should include determining the best way to narrow down the total addressable market (TAM) for that particular campaign. Audience segmentation is critical for using your marketing resources effectively. Challenges in B2B audience segmentation Segmentation is not always as easy as it should be.

Segmentation 117

Segmentation B2B Marketing Planning B2B 117

Scoop.it

OCTOBER 12, 2023

Content curation is one of the most effective ways to keep your audience engaged without overwhelming yourself. It’s a process of exploring relevant content from reliable sources and sharing it with your audience to generate more traction. However, you can’t simply rely on content curation to engage your audience.

Curation 100

Curation Ad Frequency Content Marketing Content 100

Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. Webinars provide a platform for real-time interaction between your brand and its audience.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Top Rank Marketing

APRIL 3, 2024

The results of their research revealed exactly what you need to break through the noise, capture new audiences, and reap all the benefits of being seen on the world’s epicenter for B2B professionals. Despite minimal evolution in video technology over the past decade, there are still innovative ways to engage your audience.

Linkedin 96

Linkedin B2B Marketing Tips B2B Thought Leadership 96

Content Standard

APRIL 19, 2024

Struggling to cut through the noise and reach your ideal audience? It emphasizes identifying the core question or problem your target audience has, and then positioning your idea, product, or service as the clear answer or solution. This hidden problem must be addressed before the audience can achieve their goal.

Enterprise Management 89

Enterprise Management Design Work Management Brand Identity 89

Content Standard

APRIL 16, 2024

SEO Best Practices: AI may not consistently adhere to the latest SEO best practices or understand the intricacies of search engine algorithms. Aligning SEO content with audience intent and brand priorities Too often brands create content targeting the right keywords, but the wrong searches.

Marketing AI 100

Marketing AI SEO Lead Scoring Lead Ranking 100

Only B2B

APRIL 24, 2024

So, what’s the best way forward? Targeted Audience: By creating targeted content aligned with your ideal customer’s interests and pain points, you attract a more qualified audience, increasing the conversion rate. In fact, they work best when integrated into your marketing strategy.

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Consult the competitive analysis and research you’ve done on your audience to inform your copywriting strategy.

Copywriting 126

Copywriting Social Media Practices Marketing AI 126

Stevens & Tate

MARCH 7, 2024

By sharing this content on various social networks, you can extend its reach far beyond your immediate followers, tapping into new audiences and sparking conversations. Engagement and Interaction : Social media stands out for its unique ability to foster immediate and direct interaction between brands and their audiences.

Social Media 95

Social Media Social Marketing Media Marketing & Strategy 95