Remove audience best

Digital B2B Marketing

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Does B2B Social Media Work? That’s the Wrong Question

Digital B2B Marketing

People that say “no” tend to say it doesn’t work anymore because behavior is changing (newspaper), it doesn’t work because their audience doesn’t use it (social media) or it doesn’t work because it doesn’t reach their audience (content marketing). You Are All Right! You know what? In Summary.

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Email Best Practice or Recipe for Disaster?

Digital B2B Marketing

“Hey…” was the best subject line in Barack Obama’s fundraising emails. Email Marketing 101 Your audience is gold , or at least the closest thing you have to it. Treasure your audience, value your audience. Do everything in your power to become treasured by your audience.

Practices 100
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Marketers Ruin Good Marketing Opportunities

Digital B2B Marketing

Innovative marketers constantly put new ideas into practice, and some of the most effective new ideas quickly become marketing best practices or emerging trends. Early adopters are not looking at a best practice and checklist, they are focused on reaching their audience in a way they believe will deliver marketing results.

Planning 100
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Recommending Content and Automated Sharing of Content

Digital B2B Marketing

It has disconnected you from your best content sources. Your time savings are from spending less time reading, considering or commenting on content from the best sources, those you are willing to automate. Your sharing does not include a comment or note that adds context for your audience. What is your view on automated sharing?

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Content Curation: The Oldest Media Activity

Digital B2B Marketing

With limited time and space, newscasts, prime time schedules and papers have been carefully assembled from the best available content. Curating content reduces the burden of original content creation , allowing marketers to pull from the best information available for their audience, regardless of source.

Curation 100
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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. But with the right content, Reddit has the potential to deliver an interested and engaged audience at a lower cost than almost any other social outlet. Promoted Tweets. Influencer Networks.

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Is Your Content the Pretty Lady or the Old Hag?

Digital B2B Marketing

But is that how your audience sees it? The question is, how does your audience see your content? If you can’t see it from your audience’s perspective, get someone independent to assess your content. Your best content is not driving the level of sharing or discussion you feel it should. I know I have been.

Content 100