ClearVoice

FEBRUARY 14, 2022

The groundhog saw his shadow, so you know what that means — six more weeks of digital marketing research and studies! Check out this month’s report for information about which social platform influencers are flocking to. B2C content marketing studies and research: U.S. Learn more. marketing Click To Tweet.

Studies 59

Studies Research Planning Television marketing 59

Martech

APRIL 2, 2024

The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Ogilvy recently conducted research on B2B influencers and found that an impressive 75% of B2B marketers are actively using B2B influencer marketing. Instead, it’s a growing channel that builds brand credibility.

B2B Marketing 127

B2B Marketing B2B Planning B2B Thought Leadership 127

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And businesses recognize the power of social media in driving tangible results.

Social Media 117

Social Media Trends Media B2B 117

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns. Facebook Reviews.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

BenchmarkONE

NOVEMBER 17, 2021

Every business needs a way to generate leads (and sales) consistently, and there’s no better platform to do that than Facebook. Whether you love or hate it, there’s no getting away from the fact that Facebook offers an incredible opportunity for business owners. . Using Facebook Conversion Ads . With over 2.89

Facebook 83

Facebook Lead Scoring Lead Ranking Generation 83

Valasys

DECEMBER 2, 2022

The way you manage your personal Facebook account differs greatly from how you manage your corporate account. You publish content that you think your followers will find interesting on a Facebook business page (and maybe a group) that you have created specifically for that purpose. that users are more likely to interact with.

Facebook 40

Facebook Best Practices Business Custom Publishing 40

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. If you find yourself striking out during the research process, we've got you covered.

Research 69

Research Customer Satisfaction Hubspot Lead Scoring 69

Marketing Insider Group

NOVEMBER 23, 2023

We’ve applied the age-old notion of communicating through narrative to traditional advertising concepts, enabling us to build a bridge with our audience. While we may think of content marketing as a modern concept, brands have been using stories to convey ideas to their audience for hundreds of years. Anyone can do this research.

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

KoMarketing Associates

OCTOBER 30, 2018

There are many avenues marketers can take to reach out to their target audiences, but new research suggests that event marketing may be one of the more efficient tactics. In addition, B2B marketers are finding more success with event marketing than their B2C counterparts. ROI Obstacles in Social Media Marketing.

Event Marketing 165

Event Marketing Marketing Report Multi-Touch Attribution B2B Marketing 165

Directive Agency

AUGUST 3, 2020

While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. Even with Facebook’s growing popularity, many B2B brands still struggle to nail down an effective strategy. Facebook advertising for B2B brands. The problem? Let’s get started.

Top of Funnel 64

Top of Funnel Paid Search Agency Facebook Ads 64

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. If you find yourself striking out during the research process, we've got you covered.

Research 63

Research Customer Satisfaction Hubspot Lead Scoring 63

Webbiquity

MAY 10, 2016

Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. Here are nine of the most popular tools for enhancing Facebook marketing efforts.

Facebook 100

Facebook Tools Work Management Best Practices 100

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Paid Content 97

Paid Content Research Ad Frequency Demographics 97

Launch Marketing

JULY 14, 2021

Virtually every business has curated, edited and uploaded content for Twitter, LinkedIn, Facebook and other social media platforms. In a world where nearly four billion people use social media daily, what content will interest and engage your audiences? Social media is about building connections.

Paid Search Agency 173

Paid Search Agency Social Media Lead Scoring Lead Ranking 173

Onalytica B2B

NOVEMBER 12, 2018

There’s no denying that the attributes of a B2B buyer differ greatly from a B2C consumer’s. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases. DOWNLOAD EMPLOYEE ADVOCACY 2.0.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Engagio

JULY 29, 2021

So instead of writing loads of guest posts a week, stick to writing original guest posts for a high-quality, trustworthy website whose audience you are familiar with. Forgetting Facebook. Sometimes B2B marketers miss out on opportunities because they’re trying too hard not to be B2C marketers. Well, not quite.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

Sprout Social

DECEMBER 6, 2023

On and off the clock, they research potential purchases just as everyone else might. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. Most social platforms have their own professional communities, both formal and informal.

Work Management 117

Work Management B2B Marketing Marketing Management Paid Search Agency 117

ClearVoice

MARCH 9, 2023

Your content marketing strategy must connect your audience and your brand. A flexible content marketing strategy helps to improve audience engagement. Any content marketing strategy worth its salt focuses on three things: Identifying your audience’s pain points or problems. The audience’s needs come first.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Webbiquity

NOVEMBER 28, 2023

Affiliate sales support independent publishing For instance, many B2B decision-makers use Facebook for research and networking. By not tapping into the specialized Facebook B2B targeting tools , businesses might be missing out on reaching these professionals in a personalized manner. They need to trust you.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Webbiquity

FEBRUARY 21, 2023

Put simply, while 38% of consumers say they trust brand-produced social media content , 61% trust influencer recommendations. Among other differences between B2B and B2C influencer marketing , the consumer side is larger, has more established processes, and has a more extensive ecosystem. billion in 2016 to $16.4 billion in 2022.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Contently

OCTOBER 4, 2018

Audiences feel comforted and engaged when they spot his face (or even just hear his voice) onscreen. For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. Your brand voice on Facebook.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

KoMarketing Associates

MAY 16, 2013

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. Facebook Page : [link]. Think we missed one? Let us know in the comments.

Facebook 120

Facebook B2B Gartner Best Practices 120

CoSchedule

JUNE 29, 2022

LinkedIn differs from other social networking sites as its most prominent use is for professional networking, industry-related conversations, and career-building. According to new proprietary research on the best times to post on social media conducted in mid-2022, the pandemic has changed the best times to post on LinkedIn.

Linkedin 52

Linkedin Analysis Research Best Practices 52

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

CoSchedule

JUNE 29, 2022

The best times to post on Twitter have shifted over the last few years, according to new proprietary research on the best times to post on social media conducted mid-2022. Download Your “Best Time To Post” Google Analytics Custom Reports + Social Media Calendar Template. Read on for a full report. table of contents].

Twitter 52

Twitter Analysis Research Best Practices 52

Convince & Convert

OCTOBER 30, 2011

Last week I did a Webinar with my friends (and Convince & Convert sponsors) Argyle Social about social media timing. Social Timing Insights. View more presentations from Argyle Social. Social media success is exiting the era of sympathy, and entering the era of science. Are you ready?

Facebook 156

Facebook Webinar Metrics Social Media Statistics 156

Webbiquity

AUGUST 22, 2017

Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. Brand building for B2B businesses is a little different from that for B2C companies. B2B prospects do a significant amount of research before they decide upon a solution.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Engagio

MAY 26, 2020

So instead of writing loads of guest posts a week, stick to writing original guest posts for a high-quality, trustworthy website whose audience you are familiar with. Forgetting Facebook. Sometimes B2B marketers miss out on opportunities because they’re trying too hard not to be B2C marketers. Well, not quite.

B2B Marketing 130

B2B Marketing Marketing & Strategy Marketing Strategy B2B 130

SalesGrape

NOVEMBER 3, 2023

Understanding the Power of Social Media Lead Generation: Unleashing the Potential In today’s digital age, social media has become an integral part of our lives. Social media lead generation refers to the process of attracting and converting potential customers through strategic marketing efforts on these platforms.

Lead Generation 52

Lead Generation Social Media Generation Media 52

Heinz Marketing

FEBRUARY 17, 2023

More than likely, your target audience is not in search of a vendor, product, or service; they are already likely in a contract with another vendor or may be testing a competitor’s product/service. Healthcare marketing strategies, from both a B2B and B2C perspective, have shifted digitally.

Work Management 95

Work Management Marketing Management B2B Marketing B2B 95

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. Research and Markets ) Artificial intelligence statistics Savvy content marketers are already using artificial intelligence and automation. billion in 2023.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Zoominfo

JANUARY 4, 2022

According to research firm Ascend2 , about 70% of marketers either had intent strategies in place or were introducing intent as part of their toolkit in 2021. This is easily the most qualified audience your company has, and the cost to stay in front and top of mind with them is minimal.” a ZoomInfo partner.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Martech

NOVEMBER 17, 2021

The media budget was also important to sustain over the long haul because of the long sales cycle for B2B prospects, in comparison to shorter cycles in B2C. “We Facebook opportunity. And if you think about our personas and where they go to spend their time online, Facebook is still their go-to social channel.”.

Advertising Channels 114

Advertising Channels Campaigns Merchandising Optimization 114

Contently

JANUARY 24, 2020

You need to properly setup your marketing stack (GA, Pardot, Salesforce, SEMRush, Facebook Business Manager, etc.) It’s much more effective to build trust with your audience through helpful content than to inundate them with sales messages. Then, measure the key drivers that attract the right audience to your content.

ROI 169

ROI Content Marketing Marketing Analytics Tools Content 169

ClearVoice

SEPTEMBER 4, 2020

Use this list of research and data to help you make wise and informed content marketing decisions. A total of 80 percent of content marketers use email content to nurture their audiences. Content marketing statistics for social media. billion people worldwide now use social media. Pew Research ). Pew Research ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

ClearVoice

SEPTEMBER 21, 2022

There are so many variables that go into developing a social media or blog posting strategy. Successfully identifying strategy goals, segmenting your audience, and creating informative and engaging content are all essential skills. Even if you work in social media, this question will likely follow you there. Your audience.

Social Media 52

Social Media Buyer Personas Click Rate Planning 52