Writing on the Web

FEBRUARY 4, 2015

You cannot customize the content for each social media audience. While the blog post content may appeal to all the audiences, the formality and tone used to introduce it will vary greatly. Be sensitive, though, as it will show on your feed as well as theirs. The same is true for social media: Each network is different.

Personalization 100

Personalization Social Media Tagging Keywords 100

Writing on the Web

AUGUST 29, 2012

Yet how many of us post on a blog or upload a video to YouTube without taking time to survey what are our target audience ‘s interests, wants and needs? Here’s a quick list of survey questions to ask your target audience to help define what they want to read: What are the five top web sites you visit frequently in your work?

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Writing on the Web

FEBRUARY 24, 2014

At some point in your professional career, you’ll likely be inspired to write and publish a book, whether for potential customers, colleagues or to spread your message to a global audience. The first 10 or 20 seconds of a speech mark the peak of audience engagement, so capitalize on it with a compelling opening. Start with why.”

Custom Publishing 100

Custom Publishing Tactics Buy Tips 100

Writing on the Web

SEPTEMBER 24, 2014

There are not only those style issues, but key is making sure your blog content appeals to the right audience, your target market, your ideal clients. These two sites couldn’t be more different in purpose, audience, and style, but both are enormously successful in their own ways. “Then there are the gray areas in writing.

Content Marketing 100

Content Marketing Content Storytelling Hubspot 100

Writing on the Web

AUGUST 1, 2012

And some are committing writer suicide by proposing samples and topics unsuitable for my audience (“ Abraham-Lincoln-Vampire-Hunter-Slays “?!). This is an opportunity to get in front of an audience of over 1 million visitors a month with your business, brand, and message. Invite a response and suggest further discussion.

Blogger 100

Blogger Sample Blast Campaigns Small Business Marketing 100

Writing on the Web

SEPTEMBER 10, 2014

One more thing about finding your anger… what makes you mad may also make your target audience mad. This is a great way to connect with your audience. So tune in to what drives you, what makes you mad. Then get into action with your business today. Find out what makes your people mad…. What about you, what makes you mad?

Content 100

Content Copywriting Internet Marketing Blogger 100

Writing on the Web

JANUARY 27, 2014

That’s why it’s easier for me if I think of it like blog writing… Blog writing (and ebook writing and cooking and concerts) starts with passion, connects with an audience need, involves planning and revision, collaboration with technicians, and finally the project is delivered.

Broadcasting 100

Broadcasting Blogger Internet Marketing Business Blogging 100

Writing on the Web

NOVEMBER 13, 2013

” There are not only those style issues, but key is making sure your blog content appeals to the right audience, your target market, your ideal clients. These two sites couldn’t be more different in purpose, audience, and style, but both are enormously successful in their own ways. Stylistic preferences. Storytelling.”

Content 100

Content Storytelling Hubspot Business Blogging 100

Writing on the Web

SEPTEMBER 7, 2010

The answer depends on your target audience. Remember, your target audience determines where you should be and how you spend your time. If your target audience spends their day on Twitter, then that’s where you should be engaging with them. The same could be true if your target audience hangs out on Facebook.

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Writing on the Web

MAY 29, 2013

You can engage your audience with longer, thoughtful posts. Your audience will appreciate your attention to detail, so long as you are providing value. They can go directly to the portion of the post that is most interesting to them, and skip over a part that they find less relevant. Don’t Be Afraid to Write Longer Posts.

Content 100

Content RSS Opinions Business Blogging 100

Writing on the Web

FEBRUARY 17, 2016

Are you everywhere, or at least in the key places your target audience is? How easy is it for someone to find you doing a search for answers to their problems? What comes up for your name? What comes up for the keywords that describe what your business does? Social sites, web, blog, articles, videos, etc.).

Ad Exchange 100

Ad Exchange Keywords Google Optimization 100

Writing on the Web

JULY 4, 2012

If you’d like readers to share your content with their social media audience, make it easy for them to find your share links. Because your audience is different, depending on the site, you may want to customize the post in the status update. On Facebook, I also post it to the notes section.

Social Media 100

Social Media Blogger Business Media 100

Writing on the Web

JANUARY 7, 2014

Those ebook writers who start writing with a reader-centered focus will not only have an easier time writing their book, but they will also end up with greater appeal to their audience. As an expert, you should already know your targeted audience well since you’ve been working with them for years.

Blast Campaigns 100

Blast Campaigns Design Course Buy 100

Writing on the Web

NOVEMBER 15, 2011

Heed the difference between audience size and interaction. The engagement between a small, inspired audience is always better than a broad, uninterested one. With a calm demeanor and healthy level of curiosity, you will soon be connecting to audiences as never before. The key is to relax and have fun.

Social Media 100

Social Media Media Blogger Acquisitions 100

Writing on the Web

APRIL 27, 2016

Lead generation, conversion rates and bounce rates will help you understand your audience, and which calls to action are most compelling. Where do you rank on search engine returns? Invest your resources accordingly. Leads/Rates/Bounces. Are readers visiting your landing pages, or leaving your site quickly?

Business Blogging 100

Business Blogging Analytics Lead Scoring Lead Ranking 100

Writing on the Web

JULY 19, 2010

You may want to educate or entertain, but truth be told, you want to persuade your audience to do something. These can include having no clear intention at all, focusing inward rather than outward (audience), or having too many intentions and objectives. What do you want the audience to do? Provide 3-5 tips, toward a solution.

Process 100

Process Ning Digg Content 100

Writing on the Web

SEPTEMBER 29, 2010

Here’s a summary of the ideas, in case you’re in a hurry: Make sure content is relevant to your audience and helps them with an issue they have right now. Give your audience something that they can’t find anywhere else. Tell the audience a story. Be entertaining, educational or both. I’d love to get your thoughts.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

FEBRUARY 8, 2012

This means that the audience has to work harder than usual. And it works, since the audience has to stay alert and active. Everything, perhaps. They don’t even look at each other, they are reading their lines. We use our imaginations and create pictures in our minds of how the scene plays out. Blog writing is similar.

Statistics 100

Statistics Content Marketing Video Marketing Activities 100

Writing on the Web

DECEMBER 17, 2014

Your audience will appreciate your attention to detail, as long as you provide value. So, if your newsletter topic is something that you can’t cover in an e-newsletter, don’t be the Newsletter Grinch: give it the attention it deserves and cover it properly on a blog page.

Newsletter 100

Newsletter Tips Business Thought Leadership 100

Writing on the Web

SEPTEMBER 26, 2012

Go to your target audience. Getting established bloggers to write a guest post for your blog can boost your standing in a social community – and being a guest poster can showcase your writing talents to a new audience. This is a task that you can complete in less than a minute. Hint : check out WiseStamp !). Conduct surveys.

Traffic 100

Traffic Blogger RSS Opinions 100

Writing on the Web

JANUARY 16, 2013

Covering new topics is one of the best ways to get new readership as well as appeal to your current audience. You will be surprised how different types of content can be morphed into a perfect post for a completely different audience. Sometimes hiring a new writer can help bring new ideas, views, and topics to a blog.

Business Blogging 100

Business Blogging Business Blogger Buzz 100

Writing on the Web

FEBRUARY 29, 2012

LinkedIn is today to working professionals what Facebook was to college students when it first launched: a networking tool with a specific audience and purpose in mind. Especially in conjunction with other LI features, such as LinkedIn Today, you can really engage your audience and begin great conversations. 3. Share.

Linkedin 100

Linkedin Peer-to-peer Business Tips 100

Writing on the Web

NOVEMBER 7, 2012

Posting content for a business blog on a regular basis sounds easy enough, but seasoned bloggers know that it is tough to keep posts fresh and meaningful to their audience. Give your audience what it wants by asking the right content questions. Post this offer on your blog and other spots like Twitter and Facebook.

Tips 100

Tips Blogger Aggregators Business Blogging 100

Writing on the Web

JUNE 23, 2011

Your blog posts should have meaty content that stimulates your audience to ask questions , to comment , to agree wholeheartedly , or disagree vociferously. Ask your audience for their top 3 tips for … (insert a common problem your customers have). How can you do that?

Tips 100

Tips Digg Ethics Content 100

Writing on the Web

OCTOBER 8, 2014

The point is to know your audience, write in the tone that would attract and appeal to them, and offer something of value in a variety of formats. Thomson’s blog post is clever, as is Spacey’s character in House of Cards. Sometimes my posts include a bit of humor, but I am rarely outrageously negative. What do your readers respond to?

Television marketing 100

Television marketing Content Business Blogging Impressions 100

Writing on the Web

SEPTEMBER 8, 2010

As a blogger, you know by now that increasing your traffic means grabbing your audience’s attention and keeping it. The Internet is a veritable distraction mine filled with bells and whistles and flashing lights, so keeping a large audience enthralled and focused is a constant but rewarding challenge. 20@googlemail.com.).

Blogger 100

Blogger Digg Buzz Business Blogging 100

Writing on the Web

JUNE 12, 2013

Use compelling words to effectively to draw in your audience by giving them a taste of what your post will be about, and make sure that you deliver the content as promised. One technique is to appeal to the reader’s fear that they may miss out on something important by failing to read your post.

RSS 100

RSS Social Media Buzz Internet Marketing 100

Writing on the Web

JANUARY 31, 2014

What are two things you want your audience to stop, start or do differently? She gave us her speech mapping template, which included these items: Speech Mapping (abridged). What is your topic? What is your expertise? Why do you talk about this? How are you different from others? What success stories do you share about this?

Case Study 100

Case Study Case Studies Conference Template 100

Writing on the Web

SEPTEMBER 17, 2014

A lot of the time, bloggers are looking to reach as wide an audience as is possible. If you do this for companies and brands that you trust, it can genuinely be a help to readers who may be looking for recommendations. Target Readers with Your Posts.

Tips 100

Tips Blogger Small Business Marketing Rules 100

Writing on the Web

MARCH 31, 2011

But you do need to gather all that’s relevant and being said in your field and summarize the key points that are most important to your audience. Content curation is a relatively new term, and is key to always providing fresh information that interests your audience. And, you do need to add your point of view.

Curation 100

Curation Digg Content Buzz 100

Writing on the Web

AUGUST 21, 2014

They hire professional writers to create compelling headlines and creative content to attract audiences to their sites. Independent professionals who use the Web for marketing their services can learn a lot from big businesses with big budgets. You can too. It’s not expensive, but it does require some creative thinking.

Business 100

Business Sample Business Blogging Budget Programs 100

Writing on the Web

FEBRUARY 28, 2014

In the work I do with executive coaches and consultants, they often become so entrenched in industry-specific business jargon , they aren’t clear to a global audience of working people. Don’t leave them out by using insider terms, acronyms, and cryptic allusions. This is where an experienced editor and writing coach can help.

Impressions 100

Impressions Education Consulting Content Marketing 100

Writing on the Web

MAY 25, 2011

What I’m asking is that you pause before you write for your audience. Who is your audience? Get a picture of the person reading your blog, in your mind’s eye. How do you want to reach them? Get clarity, and then go into the right mindset before writing a word.

Digg 100

Digg Blast Campaigns Buzz Blogger 100

Writing on the Web

OCTOBER 27, 2010

The director tells us that in test showings, the women in the audience were all laughing. For sure, no one was bored or unengaged… Try to imagine the feelings your audience of readers will experience when you tell a story. How many of you did that when you watched Meg Ryan fake an orgasm? The men were silent.

Digg 100

Digg Content Trigger Marketing Buzz 100

Writing on the Web

NOVEMBER 29, 2010

But I think there’s a perception that an audience will listen and remember 7 things from a presentation which is wrong. Especially in this era of information overload, we need to become more aware and considerate of our target audiences’ capacity to receive and retain messages. Try 3-4 things instead.

Digg 100

Digg Buzz Internet Marketing Blogger 100

Writing on the Web

NOVEMBER 18, 2010

In it, I stress the importance of knowing what makes your audience tick. In order to have content that engages the hearts and minds of your target audience, you must gain: Attention. Stay tuned for my Brain Shark recorded presentation to get the information I was teaching. It should be ready as soon as I’m back home next week.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

JANUARY 20, 2014

How to identify your key points and create stories to engage an audience. Ah-hah, the secrets to ebook marketing are multiple. Here are some of the topics we’ll be covering on the cruise: How to develop your topic. How to tie in current events with your presentation. How to structure your first words. How to create a memorable closing.

Amazon 100

Amazon PR Social Media Search Marketing 100