Remove audience

The Point

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How to Target a Non-Technical Audience Using Content Syndication

The Point

Make sure the title of your content is very sales- or marketing-specific, so that the title alone will help filter out those outside of your target audience. The right white paper title can serve as a very effective way to target the right audience, regardless of where it’s hosted. Re-title existing content if needed.

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Infographic – Blueprint for an Effective LinkedIn Ad

The Point

LinkedIn ads have become a staple of the B2B demand generation playbook, in large part due to an ability to target a tightly defined audience. Yes, even if you’ve identified the ideal audience, and mastered the perfect bid strategy, copy and design are ultimately what drive clicks and conversions.

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Exegraphics – What They Are & How They’re Changing B2B Marketing

The Point

In more modern terms, this means that in order to drive conversions, and pipeline, and revenue, targeting the right audience is paramount. Most marketers accept this axiom implicitly, and yet B2B companies routinely define their target audience with more attention to logos and aspiration than actual fit.

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8 Common LinkedIn Advertising Mistakes

The Point

is its ability to target specific audience demographics: job title, industry, etc. Audience Size. It’s tempting to get carried away with audience targeting options on LinkedIn (Geography, Industry, Job Title, Groups, Interests), the result being an audience size that’s either too large or too small. Not Testing Audience.

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How Should I Market to Purchased Lists?

The Point

Outbound marketing is an imperative if your audience doesn’t know your brand, or that your type of solution exists, or that they even have a problem worth solving in the first place. There’s no one approach to cold lists that works for every company and every audience. However, outbound shouldn’t translate into “spray and pray.”

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How to Approach Demand Gen in Challenging Times

The Point

Think carefully about whether your audience will be there to receive your package. If it just feels like the wrong time to be marketing to a particular audience, consider a renewed investment in content. If not, consider teeing up the mailer for launch at a later date, and go digital in the interim.

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6 B2B Demand Gen Predictions for 2020

The Point

The big trend of audience-based targeting will continue into 2020. More marketers will focus on developing audiences that align with their ideal client profile (ICP), making it critical for Google and Bing to improve their targeting capabilities and move beyond the “keyword.”. – Tom Meriam, Vice President, Business Development.

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