KoMarketing Associates

DECEMBER 19, 2018

As customer experience-oriented marketers look for new ways to resonate with their target audience, research suggests that they are harvesting data and analytics from a wide range of resources. Marketing to Resonate with Your Target Audience. percent), surveys (74.3 percent), web analytics (66.2 percent) and online reviews (47.9

Marketing Report 132

Marketing Report Resources Paid Search Agency Analytics 132

KoMarketing Associates

SEPTEMBER 25, 2018

Marketers often target a wide range of audiences with their content, and new research suggests that many of them struggle to identify their target audiences across various channels. percent of marketers said they are able to consistently recognize their audiences across channels. However, improvement in this area is a focus.

Advertising Channels 120

Advertising Channels Case Study Case Studies Paper 120

KoMarketing Associates

NOVEMBER 8, 2019

Marketers have more data than ever before on their target audiences, but new research suggests that many of them are still basic in terms of audience management maturity. This is despite the fact that they have multiple tools deployed for both audience definition and management.

Marketing Report 121

Marketing Report Transparency Statistics Custom Publishing 121

KoMarketing Associates

SEPTEMBER 19, 2019

Out of all of the features of Instagram that marketers are utilizing, Instagram Stories leads the way, with 81 percent of respondents claiming they use this feature to resonate with their target audience. This was followed by ads (52 percent), Highlights (50 percent), and IGTV (17 percent). Instagram Soars Among Social Media Marketers.

Customer Surveys 121

Customer Surveys Allocation Social Media Statistics 121

KoMarketing Associates

AUGUST 29, 2018

When it comes to business marketing content, new research suggests that B2B audiences are finding it in a wide range of places. Recently, Clutch conducted a survey to determine how and where B2B audiences are encountering business-related content. B2B Audiences and the Buying Process. B2B Audiences and the Buying Process.

Social Media 120

Social Media B2B Media Purchase Intent 120

KoMarketing Associates

NOVEMBER 29, 2018

Facebook, in particular, was a go-to resource for business content among B2B audiences. I was essentially making the point that audiences are using the most frequented online destinations (search engines, social networks) to consume business content, which is what our survey reported.”.

B2B Marketing 122

B2B Marketing Lead Scoring Lead Ranking B2B 122

KoMarketing Associates

MARCH 14, 2017

For social media performance, the report findings showed B2B industries build audiences on LinkedIn. The construction products industry (51,235 followers), business services industry (30,744 followers), and finance and insurance industry (11,982 followers) have the largest social media audiences on LinkedIn.

Linkedin 121

Linkedin Ad Building B2B Marketing Budget Creation 121

KoMarketing Associates

MAY 5, 2015

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events. Another tactic is to do the research yourself. Offer Testimonials.

Education 120

Education Tactics B2B Marketing Practices 120

KoMarketing Associates

AUGUST 23, 2017

Twitter and Facebook are commonly used by enterprise marketers, but how are these tactics changing the way companies reach their local buyers? The “Street Fight Enterprise Local Marketing Survey” conducted in the second quarter of 2017 recently shed light on enterprise marketers’ use of these social media channels.

Twitter 120

Twitter Customer Surveys Effectiveness Tools 120

KoMarketing Associates

MAY 10, 2023

Anteriad recently partnered with Ascend2 to publish “The 2023 Marketing Data Impact Report,” which analyzed the differences between “Data Heroes” — marketers who are using the right data to convert audiences — and their counterparts. This is compared to just 13% of all other marketers who said the same.

Intent Data 214

Intent Data Intent Marketing Analytics Tools Marketing Report 214

KoMarketing Associates

OCTOBER 12, 2022

There are several big changes, including how GA4 tracks conversions , the shift to events over goals, and the implementation of predictive metrics and audiences. . Google automatically turns on Enable Personalization Advertising, which helps it gather data for retargeting, predictive audiences, and predictive metrics.

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

KoMarketing Associates

OCTOBER 21, 2020

In my last blog we discussed the detailed ways B2B marketers can reach their target audience through paid advertising on LinkedIn. L et’s explore the ways in which B2B marketers convert their target audiences on LinkedIn using lead generation campaigns. This will keep your ads fresh and your audience engaged.

Linkedin 221

Linkedin Sales Qualified Leads Lead Ranking B2B Thought Leadership 221

KoMarketing Associates

MAY 6, 2020

For virtual event marketing, digital marketers should use stories on social media to tease for upcoming events, link directly to registration pages or further event information, and increase overall awareness of the event with their target audience. . Digital marketers should put themselves in the shoes of their target audience.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

AUGUST 10, 2021

The majority (55%) said that they are utilizing it to understand their target audience. YouTube also jumped by 20% to 56%, indicating that video content may becoming more critical to B2B marketers, as well as their audience. Fortunately, marketers appear to be leveraging social data to achieve their top objectives.

Social Media 287

Social Media Marketing Report Social Marketing Organization 287

KoMarketing Associates

MARCH 31, 2021

“Social media success is about so much more than getting the most comments or likes: it’s about increasing engagement while also growing or maintaining the percentage of your audience that engages as you expand your audience,” wrote the authors of the report.

Social Media 296

Social Media Marketing Report Social Marketing Media 296

KoMarketing Associates

MAY 24, 2023

However, new research suggests that they are still confident in their ability to reach their goals and understand the needs of their target audience. Digital marketers continue to face challenges, such as customer turnover and budget cuts.

Acquisitions 264

Acquisitions Statistics Custom Publishing Marketing & Strategy 264

KoMarketing Associates

JUNE 28, 2023

Digital marketers are now using a wide range of channels to reach their target audience. However, new research indicates that they are finding it challenging to measure the return-on-investment (ROI) of channels, such as email, social media marketing , and search.

ROI 247

ROI Planning Social Media Acquisitions 247

KoMarketing Associates

APRIL 10, 2020

Factors to pay even more attention to in form submissions: Applicable titles or the relationship between titles and target audiences of ideal prospects. Showcase Target Audience Engagement. Showcase Target Audience Engagement. Applicable industries. Timelines of a prospect to an interest in sales engagement. Final Thoughts.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

OCTOBER 20, 2021

As B2B marketers look for more ways to engage with their target audience, research suggests that they are turning to personalized content to achieve their primary objectives. Although personalization can be beneficial to marketers, previous research indicates that they still need to tread carefully, as inaccuracies can turn customers away.

Personalization 220

Personalization Content Statistics Custom Publishing 220

KoMarketing Associates

FEBRUARY 25, 2020

All paid platforms allow you to create custom audiences based on cookies, emails, telephone numbers, and in some cases even home addresses. But, are you still just using the “all visitors” segment, solely because that’s the default audience a platform gives you? List Uploads: Email Audiences. 3D rendering. Question Retargeting.

Top of Funnel 166

Top of Funnel Ideal Customer Profiles Tips B2B 166

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

SEPTEMBER 1, 2021

Many B2B marketers engage in both hybrid and in-person events to resonate with their target audience. Amidst the global pandemic, B2B marketers have been forced to shift how they reach out to their target audience, particularly through events. Finding Alternatives for B2B Marketing Events.

Marketing Report 201

Marketing Report B2B Marketing Event Marketing B2B 201

KoMarketing Associates

MARCH 22, 2023

As marketers look for new ways to make an impact on their target audience, new research suggests that they need to continue to focus on improving the customer experience (CX).

Marketing Report 221

Marketing Report Planning Forrester Custom Publishing 221

KoMarketing Associates

MARCH 3, 2020

Define Your Audience. The start of any advertising campaign should always lie on discovering the target audience and how they search for products. Sending only one ad to a huge audience may of worked 10 years ago, but now ads need to be specifically tailored to the individual to help make a sale happen.

Paid Search Agency 212

Paid Search Agency eCommerce Effectiveness Companies 212

KoMarketing Associates

OCTOBER 16, 2018

About 71 percent of marketers claim it is difficult to achieve reach while delivering to the right audience in the right context. Now, 87 percent of marketers plan to increase the scale of contextual targeting and find new audiences altogether. Marketing to Capture the Attention of Buyers.

Planning 120

Planning Customer Surveys Marketing Plans Case Study 120

KoMarketing Associates

JUNE 7, 2023

How Marketers are Currently Using AI and Predictive Analytics In addition to using AI for content marketing purposes, previous research suggests that marketers have been looking for ways to leverage it to better understand their target audience as well.

Marketing Budget 198

Marketing Budget Marketing Report Content Marketing Forecasting 198

KoMarketing Associates

DECEMBER 14, 2022

Hootsuite recently published its “Social Media Trends 2023” report, and statistics suggested that the majority of marketers (40%) are “confident” that social media marketing delivers a positive ROI when it comes to marketing and engaging with their audience. About 4% stated that they are “not at all confident.”. “Our

Social Media 240

Social Media ROI Social Marketing Media 240

KoMarketing Associates

JANUARY 18, 2023

Hootsuite conducted its “Social Media Trends 2023” report, and data indicated that while most marketers (40%) are “confident” in social media marketing ROI in terms of audience engagement, only 37% are “extremely confident.” However, there still appears to be room for improvement.

Social Media 214

Social Media Trust Marketing Marketing Report Social Marketing 214

KoMarketing Associates

MAY 17, 2022

Approximately 40% would like to increase customer retention, and the same percentage are interested in improving audience engagement. As their budgets have expanded, most B2B marketers (65%) now state that they are primarily focused on increasing brand awareness. Budget Constraints and Digital Marketing Initiatives.

B2B Marketing 261

B2B Marketing B2B CMO Statistics 261

KoMarketing Associates

NOVEMBER 30, 2022

Forrester recently partnered with Airmeet to publish the “The Right Virtual Event For The Right Audience Is A Catalyst For Growth” report, and statistics indicated that 32% of respondents intend to host more virtual events within the next 12 months.

Marketing Report 226

Marketing Report Marketing & Strategy Marketing Strategy Forrester 226

KoMarketing Associates

OCTOBER 12, 2022

As marketers look for new ways to improve how they resonate with their target audience, new research suggests that they are becoming open to trying emerging channels.

Advertising Channels 228

Advertising Channels Social Media Inbound Marketing Statistics 228

KoMarketing Associates

AUGUST 11, 2021

As marketers leverage social media channels to resonate with their target audiences, new research indicates that Instagram, in particular, will continue to lead their efforts.

Social Media 296

Social Media Youtube Statistics Marketing Report 296

KoMarketing Associates

JANUARY 21, 2020

Stories provide a way for B2B brands to further engage their audience by asking questions, sharing key insights, and becoming an important source for their target audience. . B2B digital marketers have an opportunity to directly engage with their audience through these channels. Audience Segmentation. Let’s dive in.

Paid Content 157

Paid Content Social Media Tips Media 157

KoMarketing Associates

DECEMBER 2, 2020

Post updates targeted to specific audiences from your LinkedIn Company Page. But up until now, any time a B2B marketer published a post on LinkedIn, they’d be showing that post to their entire audience. There was no way to segment audiences or to target posts so only the right persona would see them. Choose “Targeted audience.”.

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

KoMarketing Associates

AUGUST 26, 2020

If you are still on the fence, consider this: What would it mean to get 5x (much less 24x) more engagement from your content – to get that much more of a response from your target audience ? These, of course, are paid ads that run on LinkedIn or the LinkedIn Audience Network. – Audience size and engagement history.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing & Strategy 209

KoMarketing Associates

FEBRUARY 8, 2022

Measuring results (38%) is the most challenging aspect of leveraging data to drive demand, followed by identifying target audiences (37%). However, 72% of respondents claim that their existing data-driven marketing strategy is only “somewhat successful” at helping them meet demand generation goals.

Demand Generation 265

Demand Generation Marketing Report Demand Generation 265

KoMarketing Associates

FEBRUARY 2, 2022

As more marketers turn to personalization to resonate with their target audience, new research indicates that it is already helping many improve the performance of their campaigns.

Personalization 263

Personalization Campaigns Marketing & Strategy Custom Publishing 263