Remove audience

Chris Koch

article thumbnail

Is Twitter “social?”

Chris Koch

And in many years of interviewing this audience and blogging to it, they all tell me that they get online to learn, not socialize (even the older ones use online search like crazy. These days, my audience is B2B marketers and my goal is to help you learn. Twitter isn’t for conversation, it’s for learning. What am I doing wrong?

Twitter 100
article thumbnail

Is Twitter “social?”

Chris Koch

And in many years of interviewing this audience and blogging to it, they all tell me that they get online to learn, not socialize (even the older ones use online search like crazy. These days, my audience is B2B marketers and my goal is to help you learn. Twitter isn’t for conversation, it’s for learning. What am I doing wrong?

Twitter 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 attributes of the best thought leadership content

Chris Koch

The ideas should be new (to the target audience, anyway) or offer a unique angle on a familiar subject. Defines a problem or issue that is important to the target audience. The best thought leadership pieces are bold and attack conventional wisdom. Differentiated. No “me too” ideas allowed.

article thumbnail

9 attributes of the best thought leadership content

Chris Koch

The ideas should be new (to the target audience, anyway) or offer a unique angle on a familiar subject. Defines a problem or issue that is important to the target audience. The best thought leadership pieces are bold and attack conventional wisdom. Differentiated. No “me too” ideas allowed.

article thumbnail

Do too many cooks spoil the blog?

Chris Koch

Multi-author blog are easier for companies—but what about the audience? The advantage to multi-author blogs (though not necessarily to the audience’s advantage), is that the workload can be shared, reducing the dreaded gaps in posts if bloggers get really busy in their day jobs.

Blogger 100
article thumbnail

What the slow death of B2B publishing means for marketers

Chris Koch

But unlike the old print subscription models, where publishers qualified their audiences by setting minimum requirements for things like role in the organization and buying power (which allowed them to justify high prices for advertising), online traffic is essentially random. Half your ad dollars wasted? Try all of them.

article thumbnail

How to measure influence in social media marketing

Chris Koch

Through surveys, both qualitative and quantitative, marketers ask their target audiences to tell them how they perceive the company. They have built or bought services divisions and created services offerings, but they cannot yet influence their target audiences to see them as anything other than product providers.