Remove audience

Buzz Marketing for Technology

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What Social Data can Teach You about Audiences

Buzz Marketing for Technology

This made me wonder which one of these polls was best for my son as the intended audience. After this discovery, I contacted my Audience Development team here at Networked Insights and asked them to develop a series of lists of the top NCAA football teams for various audience categories.

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Scaling Social Globally: Best Practices for Engaging With an International Audience

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Scaling Social Globally: Best Practices for Engaging with an International Audience.

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Forget Audience Segmentation – Segment by Conversation!

Buzz Marketing for Technology

I dawned on me when the CMO of Avaya asked me to show her how we would reach certain audiences with our Social Media efforts like Prospects and Business Partners etc. But I would argue having worked on several social media strategies now that this approach no longer holds. The problem is the (P) in the POST method.

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Brands: It’s not enough to be liked

Buzz Marketing for Technology

A two-prong approach of audience discovery and competitive analysis can help uncover what motivates and energizes your consumers. Audience discovery is the use of social data to segment those who talk about your brand into their affinities. Are your competitors treating your fans in ways that provide an edge over your company?

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Storytelling Gone Wild: The Key to Creating Viral Content

Buzz Marketing for Technology

Know your Audience – everyone loves kittens and puppies but you would never leverage them if your audience was B2B Execs! – Anything that is liked by thousands and shared by millions. Connect with Emotion – This is the key to being memorable and getting that story to go viral!

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NASCAR appeals to more than just Sports Fans!

Buzz Marketing for Technology

The audience that follows NASCAR racing is a very loyal bunch of followers that average over 30 Million, which is on par with many sporting events such as the Stanley Cup, the World Series, and the NBA Championship. However the Consumer Electronics audience was a bit of a surprise to us.

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2016 Marketing Predictions from 10 Top Influencers

Buzz Marketing for Technology

Knowing Your Audience is Key. Their responses concentrated on ve important perspectives: Content Continues to Evolve. Focus on Personalization. Gathering Good Data is More Important Than Ever. Look Outside the Marketing Box. Take a closer look at each one here 2016-predictions-from-10-top-influencers.

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