Biznology

AUGUST 22, 2010

So how do you entertain your audience? A better question to ask first might be, "Do you believe that you even can entertain your audience?" You see, Cree did this at Easter time, so the use of chocolate Easter bunnies for this particular demonstration is even more clever.

Intent 80

Intent Wikipedia Content Viral Marketing 80

Biznology

APRIL 2, 2018

They believe that being a purpose-driven company will at least allow them to seek an audience and stick with them. The post Half of your audience hates you appeared first on Biznology. I have been working with a few companies recently that actually want to get ahead of this. Like this post? Sign up for our emails here.

Paid Search Agency 31

Paid Search Agency Amazon Advertising Channels Planning 31

Biznology

AUGUST 18, 2010

As with most content, you will have to determine how your audience receives content best. What are the best ways to accomplish this goal of educating through your business content? I wish there was a silver bullet answer that would make sense across the board, but that doesn't exist. Is it a white paper? Is it blogging? Is it Twitter?

Education 80

Education Intent Content Wikipedia 80

Biznology

AUGUST 16, 2010

Image by Anirudh Koul via Flickr. by Frank Reed. I have been thinking about content in a more serious way as of late. It's what drives everything we do in life. Communication in every possible way it occurs is about content. If there was no content, what would we be communicating? So, content drives everything. Online that is even more evident.

Intent 80

Intent Content Internet Marketing Newsletter 80

Biznology

AUGUST 23, 2011

Well, as you all know who read this blog, I am a Cluetrainian.This means I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple-dozen top-influencers that most social media consultants and digital PR teams recommend. This is the Internet, an efficient [.].

Long Tail Marketing 80

Long Tail Marketing Twitter PR Social Media 80

Biznology

DECEMBER 21, 2020

The online world is becoming a more nefarious place by the day, and Google is doing everything it can to protect the digital audience. Here’s what you should know. Is your website secure enough? In 2021 and beyond, one of the more important ranking factors that business leaders need to be aware of is, therefore, website security.

Lead Scoring 197

Lead Scoring Lead Ranking SERP Mobile Marketing 197

Biznology

OCTOBER 27, 2020

Each social media has a dominant audience. This is why you should always keep the demographic of your target audience in mind when choosing which social media network you’re going to use. This is why you should always keep the demographic of your target audience in mind when choosing which social media network you’re going to use.

Social Media 197

Social Media Media Ad Frequency Opt-out 197

Biznology

AUGUST 13, 2020

Then, you might realize your product or service might be attractive to different audiences for different reasons, so you might write content to target that audience differently. If your sales and marketing teams are going after a specific audience, you need to supply them with content that speaks to that audience.

Segmentation 104

Segmentation Work Management Marketing & Strategy Paid Social Agency 104

Biznology

MAY 10, 2017

Influencer marketing is a customized marketing program using influential individuals to expand the reach of your company’s message to a new audience. Influencer marketing programs are one of the best ways to reach your audience, increase thought leadership, raise brand awareness, and help you develop professional relationships.

Budget Programs 198

Budget Programs Planning Work Management Paid Search Agency 198

Biznology

APRIL 11, 2022

Find Out What a Solid Customer Experience is for Your Audience. To prioritize customer experience within your web design, you must first define a solid customer experience for your particular audience. Explore the following questions to determine what a solid customer experience is for your audience: How do they navigate websites?

Design 195

Design Budget Programs Work Management Fulfillment 195

Biznology

APRIL 8, 2021

The target audience doesn’t care about the seller’s main claim. Either the claim fails to express a benefit that solves a pressing target audience problem, or it merely says what they do (like, “we’re a cloud computing company”) and leaves out the benefit altogether. . They fail to use the power of repetition.

B2B Marketing 196

B2B Marketing B2B Differentiation Paid Search Agency 196

Biznology

FEBRUARY 12, 2018

The on-going approach will help you react to changes in your audience, your industry, and your own marketing needs. There are all sorts of studies showing that certain days and times perform better, but those are generally very broad studies and may not apply to your audience. Daily, weekly, monthly, quarterly. All in or linked back?

Email Marketing 180

Email Marketing Segmentation Mobile Marketing Studies 180

Biznology

DECEMBER 22, 2021

In all likelihood, the vast majority of your audience is already protected, which makes you liable for any privacy lapses. This isn’t just a nice thing to do for your audience, nor just a smart thing to do to steer clear of regulators and legal action.

Privacy 197

Privacy Privacy Policies Planning Advertising Agencies 197

Biznology

NOVEMBER 9, 2017

In light of that, AI seemed too cutting edge for our target audience. Suppose you want to serve content to your audience based on their interests, as Netflix does. Every video in the collection is tagged for genre, topic, intended audience, and a load of other attributes. That is the mission of the book. How does Netflix do it?

Marketing AI 138

Marketing AI Enterprise Management Tagging Work Management 138

Biznology

JUNE 8, 2017

Here is my definition of the problem of content marketing: Systematically overwhelming your audience by pushing brand messages on them faster than they are willing to keep up. Content shock is what happens in your audience when they are so overwhelmed by the volume of your content that it actually does more harm than good.

Lead Scoring 165

Lead Scoring Lead Ranking Brand Identity Branding 165

Biznology

OCTOBER 12, 2017

But in B2B marketing, celebrity endorsements often appear like the hype in the ads audiences tune out. If they’re already stretched for time, getting them on an editorial calendar and coordinating their efforts to optimize their collections of content for the audience is tough. That makes sense.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Biznology

JUNE 7, 2017

Make sure nobody finds the content offensive, and you won’t accidentally offend your audience. There’s nothing inherently wrong with sponsored content—in fact, it’s a great way to reach new audiences—but you don’t want your readers to think you’re trying to deceive them. Disguised Sponsored Content.

Content 144

Content Transparency Custom Publishing Statistics 144

Biznology

AUGUST 17, 2017

Tip 1: Audience first, writer second. Most successful writers start by forming a picture of the audience and trying to get inside their heads. Every writing textbook says you have to know your audience before you can write effectively for them. That’s why I wrote a book about it called Audience, Relevance, and Search.

Tips 146

Tips Peer-to-peer Advertising Mediums Creativity 146

Biznology

FEBRUARY 9, 2018

A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. Not that your audience always comes to the content that sells your products through search. Why build a keyword ontology?

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Biznology

MAY 31, 2017

Packages can be built around personas, industries, or the specific concerns of the target audience. But leveraging creative resources across multiple videos is a very cost-effective way to reach different audiences and reinforce your messages in different channels. Of course, cost still depends on the style and the content.

Paid Search Agency 182

Paid Search Agency Video Marketing Forrester Webinar Metrics 182

Biznology

JANUARY 17, 2018

As the audiences started talking about it, it became clear that the RT audience score would not be that generous, creating the site’s widest audience-critic gulf in the history of “ Star Wars ” films.

Amazon 154

Amazon Buzz Opinions Facebook 154

Biznology

FEBRUARY 13, 2017

The audience won’t click on your video if it appears it’s going to be boring. Provide video that educates your audience based on those keywords. Use your video content to usher your audience to your website to get more information. Follow through with what you tell your audience so they stick around. Qualify leads.

Youtube 153

Youtube Advertising Channels Tips Keywords 153

Biznology

MAY 3, 2017

The audience won’t click on your video if it appears it’s going to be boring. Provide videos that educate your audience based on those keywords. Use your video content to usher your audience to your website to get more information. Follow through with what you tell your audience so they stick around. Qualify leads.

Youtube 146

Youtube Advertising Channels Tips Custom Publishing 146

Biznology

APRIL 12, 2018

Here are a few things to keep in mind as you continually delight your audience. Excite your audience from the very first opportunity. Your audience will tell you if you monitor your open and click-through rates. Don’t bury the lead. Daily, weekly, monthly? You’ll know.

Click Rate 152

Click Rate Lead Scoring Lead Ranking Tagging 152

Biznology

MAY 25, 2017

This way, new people will see it and, if they share the same interests as your target audience, they can become your new users. Social media allows you to share these recent updates and keep your audience informed. Keep your faithful users up to date. This type of behavior is good for building trust and staying relevant.

Social Media 155

Social Media Work Management Peer-to-peer Media 155

Biznology

FEBRUARY 14, 2022

The ability to gather zero-party data indicates that you’ve gained trust with your audience and have begun to build a relationship. It also clearly implies that your message resonates with your target audience and you are focused on issues they care about. These are positive developments for any marketing effort.

Forrester 104

Forrester Differentiation Opinions Social Media 104

Biznology

MARCH 8, 2018

In my research, about 80% of queries relevant to our audience are what we call informational queries: Composed of keywords about generic topics. Perhaps as important, we are cleaning out old, low-quality pages that Google currently indexes for our audience’s most queried keywords. Early results look really good.

Wikipedia 208

Wikipedia Keywords Linkedin Search Marketing 208

Biznology

FEBRUARY 3, 2021

One of the main reasons why messages fail is that the writers don’t know what their audiences want to hear. But, do you know what your audiences want to hear? One of the reasons that messages fail, is that they focus on the organization, not the audience. There are two other audiences you must remember—employees and competitors.

Buyer Personas 129

Buyer Personas Customer Surveys Training Differentiation 129

Biznology

SEPTEMBER 15, 2021

The answer to that question may not be easy to divine, but there is another question that can help you make your decision: Is my target audience using these devices now or will they be there soon? If that defines your audience you likely have some time before you need to focus resources on voice-activated search. Comfort with Privacy.

Privacy 104

Privacy Amazon Trust Marketing Marketing Mix 104

Biznology

OCTOBER 18, 2017

This means you’ll likely need to send two, three, or four different versions of your email you need to fit the various audience segments you seek to engage with. Don’t get deleted just because you think mobile doesn’t matter to your audience. Give your audience the option to engage further. It almost certainly does.

Email Marketing 123

Email Marketing Effectiveness Viral Marketing Mobile Marketing 123

Biznology

JUNE 8, 2018

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. Audience, Relevance, and Search: Targeting Web Audiences With Relevant Content , p. They did the keyword research.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Biznology

JUNE 23, 2021

Better audience analytics. And, unlike the interactions in live events, engagement with videos can easily be measured, providing valuable insights into what your audience really cares about. Greater flexibility to attend multiple sessions. Much lower production costs. Little or no T&E expense. Where to start.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Biznology

JANUARY 29, 2018

So when you disappoint them, you are disappointing your core audience. The people who stick around to search probably already hold your brand in higher regard than the rest — the rest just abandoned your site without searching. If no other arguments have worked to get you to improve your site search, maybe this is the one that will do it.

Conversion Rate 192

Conversion Rate Cost Paid Search Agency Buy 192

Biznology

APRIL 12, 2017

You’ll want to have an understanding of the language your target audience uses to talk about–and search for–the services you provide. If it looks or sounds forced, your audience is going to notice. (As The importance of keywords. If it doesn’t read well, it’s not going to work. As are the search engines.).

SEO 136

SEO Optimization Adwords Keywords 136

Biznology

JANUARY 13, 2020

Unless you’re selling to an audience that is particularly focused on visual design, you might think that visual design is a less important part of your site’s success. On the content front, review the content on your site and work to amplify content and topics that work and remove material in which your audience has shown no interest.

Marketing Websites 156

Marketing Websites Budget Programs Planning Tools 156

Biznology

APRIL 26, 2017

Know your audience and the demographics to ensure that your audience “gets” the emoji meanings. You also have to have the right tone with your emojis and make sure that your audience understands your tone and meaning and it doesn’t come across as unprofessional.

Open Rate 132

Open Rate Demographics Mobile Marketing Email Marketing 132

Biznology

JUNE 23, 2017

Here are 7 key criteria to decide: AUDIENCE: Searchers or friends and fans? Facebook’s audience is looking to find out what others, mostly people they know, are doing and saying. These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords. Should you be using one or the other?

Adwords 175

Adwords Top of Funnel Cost Per Click Facebook 175