B2B Marketing Traction

JULY 16, 2014

The key is choosing the best marketing tools for each situation, which of course depends on your target audience and your marketing budget. Find out the best way to reach your audience and stay within budget, using the m0st effective tools out there, old and new. So, B2B marketer, what’s in your toolbox?

B2B Marketing 100

B2B Marketing B2B Trade Show Paid Search Agency 100

B2B Marketing Traction

APRIL 28, 2014

They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. Content marketing includes writing blog posts and posting article and other links relevant to what your business does and that helps your target audiences. Here is why they are wrong.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

DECEMBER 12, 2014

Maybe they just got a design that they liked, not what fits their target audience and industry. It was a one shot deal – no multi-touch campaign with a minimum of three ads, no messaging designed for his audience, no analysis of the publication’s audience, and certainly no integrated marketing plan.

Consulting 100

Consulting Planning Paid Search Agency Validation 100

B2B Marketing Traction

MARCH 13, 2015

If you don’t know the audience, your marketing messages and images will probably be off the mark. Every business has a different culture, budget, target audience and ability to execute. Avoid these situations by choosing a marketer that has the right skills to successfully and fairly serve your business.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

JULY 9, 2014

Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. More and more audiences (especially younger generations like the Millennials) want it. …to digital marketing, that is. The evidence exists. So, what are you waiting for?

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

MARCH 20, 2015

You’ll find that with a thorough understanding of your target audience, you will sell more products and services. You’ll also be poised to create new products and services to meet what your audience needs. Now you’re ready to get the word out. Contact New Incite today.

Analysis 100

Analysis Tactics B2B Marketing Planning 100

B2B Marketing Traction

NOVEMBER 18, 2015

More savvy social media marketers know that Instagram is a much better platform for storytelling that engages and entertains your audiences , creates brand awareness in prospects and more loyalty for existing customers or clients. This is true of all social media.) What will convey both what you do as well as what you stand for?

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

MAY 31, 2012

Identify your audience; 2.) Engage your audience; and 4.) Just as when you develop messages for marketing campaigns, the first step of thoroughly understanding your audience before developing your platform is critical. Finally – this is shocking – it makes no mention of your product! Assess the impact.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership B2B Marketing B2B 100

B2B Marketing Traction

JULY 31, 2014

Your strategy must identify your target audience(s), your topics, your target keywords, the tone or voice of the blog, frequency of posting, desired results and how you will measure results. You may need to add topics, speak to new audiences or target different keywords. So, hey, let’s jump in and do this.

Marketing & Strategy 100

Marketing & Strategy B2B Blogger Guidelines 100

B2B Marketing Traction

MARCH 27, 2012

Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. Immediately reach your target audiences. Here are 12 benefits business to business marketers can gain from blogging. Crowdsource market research.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

FEBRUARY 5, 2016

The plan should include a discussion of the web site audience. What images will appeal to the audience? How many leads, how much awareness, what satisfaction level, how many users, what level of engagement? How will we accomplish these goals and objectives? Who are they? What are their demographics (age, income, gender, etc.)?

Planning 100

Planning Work Management Budget Programs Marketing Management 100

B2B Marketing Traction

JANUARY 19, 2015

Keep the Content Short ( Depending on your Audience and Topic ). Just remember that the length of your eLetter and its articles should fit your audience and your topic. When it’s time to publish your newsletter, you won’t have to both write everything and then also format and edit the eNewsletter.

Process 100

Process Product Newsletter Template 100

B2B Marketing Traction

OCTOBER 16, 2012

Where are your target audiences? Again, are your audiences on social media? What does SMART mean when it comes to social media? The plan should identify what will be done, where you will do it, how, who will do it, when and how much it will cost. LinkedIn, Facebook, or Twitter? What tasks do you have to do to have a presence?

Planning 100

Planning Social Media Marketing Plans Social Marketing 100

B2B Marketing Traction

SEPTEMBER 5, 2014

There is content marketing that attracts your target audience. Now marketing plans are even more important, because there are more moving parts. There are umpteen social media platforms to set up and activate. So here is a roadmap for a successful marketing plan. Analyze your customers, markets and competition. Write a marketing plan.

Planning 100

Planning B2B Marketing B2B Work Management 100

B2B Marketing Traction

JUNE 20, 2014

All of this should be based on who your visitors are, so that the site appeals to your target audience. If this changes, you may need to change your website, but that should be done with a strategic plan based on the heeds and wants of your new audience.

Marketing Websites 100

Marketing Websites Guidelines Paid Search Agency Vendors 100

B2B Marketing Traction

OCTOBER 27, 2011

Many companies want to market to a broad audience or the wrong audience. Without a plan to integrate the look, feel and messaging of all marketing tactics, you cannot reap the proven benefits of integrated marketing programs. Bad strategy. In a broad marketplace there is intense competition, and it’s hard to stand out.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

FEBRUARY 22, 2011

Is your site easy to navigate for your target audience? Does it have valuable content for your target audience? What do they do? If visitors to your site are leaving, you need to ask more questions. Is it targeted to your key customer segments? Does each page have a strategy and an expected outcome that you can measure?

PPC 100

PPC B2B Traffic Newsletter 100

B2B Marketing Traction

JULY 1, 2010

What does work is a strategic marketing plan that maps out integrated marketing tactics and provides a systematic approach to reaching your target audience. think “system” know what tactics work for your target audience. There is no magic bullet in B2B marketing. Sorry to disappoint. Integration? Forget magic bullet(s).

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

SEPTEMBER 30, 2013

They provide important information for website visitors, who should be your main audience. Headlines are an important element of your website or blog. But headlines are not just a key factor for getting found by search engines. Headlines offer a way for visitors to more easily scan and navigate your content.

Marketing Websites 100

Marketing Websites Search Marketing SEO B2B Marketing 100

B2B Marketing Traction

AUGUST 16, 2013

So beware SEO snake oil and start blogging, creating videos, posting articles and other helpful content for your audience(s). If you provide good content, people will read it, comment on it, and link to it. If you’re confused by SEO proposals you’ve received or tactics provided by SEO vendors, contact New Incite today.

SEO 100

SEO Buy Marketing Proposals Vendors 100

B2B Marketing Traction

MAY 23, 2013

One of my initial questions to clients is, “What audiences do you have right now for marketing and promotion?” ” Unfortunately, the answer is often, “Not very good ones.” And, speed is critical when you launch a product, especially in technology.

Social Media 100

Social Media Cross-Selling Media Gartner 100

B2B Marketing Traction

APRIL 4, 2014

Research what information your audiences want and need and create and provide content around that. So before you unknowingly buy the SEO snake oil from a less-than reputable provider, do some research. Find out how to build a great-performing site.

SEO 100

SEO Product Cross-Selling Buzz 100

B2B Marketing Traction

JUNE 14, 2013

If your marketing doesn’t speak in a highly compelling way to your audience and differentiate you from your competitors, you’re just part of the increasing noise of advertisers, trade show exhibitors, Tweeters and other social media blah-blah-blahers. Marketing for marketing’s sake is a hit or miss proposition.

Social Media 100

Social Media Analytics Media Marketing & Strategy 100

B2B Marketing Traction

JUNE 6, 2013

Am I attracting the wrong audience to my website? Here are some of the questions you can answer using Google Analytics: What sites refer visitors to my site? What are the exit pages to my site? What keywords do visitors use to get to my site? What sequence of pages do people visit on the site? Where are my site visitors located?

Analysis 100

Analysis Marketing Websites Marketing Analytics Tools Keywords 100

B2B Marketing Traction

NOVEMBER 6, 2012

The “hub and spoke” system illustrated above is one way to create a content ecosystem that can help you attract and engage the right audiences, so you can pass qualified leads to your salespeople. In the hub and spoke system, your website and a strategic blog are the hub.

Planning 100

Planning Marketing Plans SEO Marketing Strategy 100

B2B Marketing Traction

NOVEMBER 8, 2013

A long time ago I heard a marketing expert tell an audience of marketers to think of Twitter as an online radio show. On this online radio show called Twitter, your broadcasts are free. I thought this was a great description.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

B2B Marketing Traction

OCTOBER 24, 2014

Not only does the business owner have skin in the game – they’ve paid for the campaign – but they also have great pride in a campaign that makes their audience and others in the business community more aware of and excited about their business. A great, creative campaign will do it!

B2B Marketing 100

B2B Marketing Campaigns Planning B2B 100

B2B Marketing Traction

OCTOBER 14, 2011

Is it compelling and valuable to your target audience? Definition of Mill. mill /mil/- (noun) one that produces or processes people. or things mechanically or in large numbers. www.merriam-webster.com). Is your content written strategically with the visitor in mind?

B2B Marketing 100

B2B Marketing Content B2B Ideal Customer Profiles 100

B2B Marketing Traction

SEPTEMBER 27, 2011

Re-purpose the same information into a downloadable eBook or whitepaper, depending on your topic and audience. ( When you notice that a particular blog entry on your site generated a lot of traffic and/or comments, create a video on the same subject.

B2B Marketing 100

B2B Marketing Content Guidelines B2B 100

B2B Marketing Traction

DECEMBER 30, 2013

First, you need to connect with the right people and understand your audience. By connecting and engaging with customers, partners, prospective customers and industry contacts, your business can market like Beyoncé. Connect to the right people on social media. Who will buy your product or service? What do they like; how do they behave?

Web 2.0 100

Web 2.0 Planning Business Advertising Agencies 100

B2B Marketing Traction

APRIL 16, 2012

Your audience. Make sure your logo will transfer to these formats. Do you plan to have your logo on a building sign? Maybe you’re not ready for that on day one, but why not plan for it? Does your new logo appeal to your customers? Some companies are crowdsourcing logos and other designs through social media. That’s one way to go.

Trade Show 100

Trade Show Social Media Ideal Customer Profiles Planning 100

B2B Marketing Traction

MAY 25, 2012

What messaging and content resonates with your audience(s)? Which social media platforms are your prospects, customers and clients on? Which social media platforms will drive qualified traffic to your web site? Create a Strategic Social Media Plan. frequency of content posts, messages), how you will do it (e.g.

Social Media 100

Social Media Media Planning Media Plans 100

B2B Marketing Traction

MAY 1, 2013

But many product launches fail to capture the attention of target audiences. In today’s world of fast-paced and competitive product launches, a marketer’s ability to get attention and attract potential buyers is critical. Here’s why. Not enough runway to launch.

Planning 100

Planning Product Buyer Personas Campaigns 100

B2B Marketing Traction

OCTOBER 28, 2014

Have your competitors missed some marketing opportunities – perhaps a niche target audience – that can give you an advantage? A thorough competitive analysis will give you answers to these questions and help you form your marketing strategy and tactics. Detail what marketing your competition is NOT doing.

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

NOVEMBER 1, 2012

With over 1 billion users, it gives you an opportunity to get some messaging in front of your audiences and their friends to attract and engage them with your brand. See my blog post, B2B Marketers: It’s Time to Claim Your Facebook Company Page , for how this happens and what you can do about it. We look forward to helping you!

Facebook 100

Facebook Brand Identity Branding Privacy 100

B2B Marketing Traction

FEBRUARY 1, 2011

How can we get to know our audience in an authentic way and engage them in our conversation, all the while building credibility and trust and adding value for them? .” We need to put our feet in the shoes of our existing and potential customers. Who are they? Where are they? What are they thinking and feeling? What do they need?

Television marketing 100

Television marketing Trade Show Buying Cycle Sales Cycle 100

B2B Marketing Traction

AUGUST 25, 2010

How do you reach your target audience? Here are the top ten questions on respondents’ minds regarding social media: 1. How do you measure social media marketing? What are social media best practices? How do you manage time spent on social media? How do you convert followers to site visitors and prospective customers?

Social Media 100

Social Media Media Business Stats 100