SmartBug Media

FEBRUARY 23, 2024

EXAMPLE—LONG-TERM PLAY : A SaaS company runs its regular marketing report and finds that YouTube content featuring direct contact links consistently converts the most viewers. The attitudes and behaviors of your audience, as individuals and as a collective, are always changing. Analyze and evaluate often.

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64

Spiralytics

NOVEMBER 14, 2023

Digitally endemic, exposed to emerging technologies, and a unique perspective on global issues mark the upbringing of Gen Alpha, shaping their attitudes and expectations as customers. Prefers visual content Gen Alphas have an affinity for visual content, spending ample time on platforms like Instagram, YouTube, and TikTok.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Something else like changing existing attitudes or repairing your reputation? All of the above?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Only B2B

FEBRUARY 23, 2022

Business Attitudes. With the exception of China, where all social media channels not of Chinese origin (apart from LinkedIn) are banned, the majority of the population in most Asian countries uses social media platforms popular in the United States, such as Facebook, Instagram, and Youtube, and lead generation on those platforms is essential.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Rain: The Growth Agency

MARCH 30, 2020

For example, if your video units for linear TV, OTT, Facebook and YouTube are fundamentally not a fit, you might consider developing new spots using graphics, stock images, new voiceover and other fast, inexpensive components. Execute a rapid study for message testing and attitude shifts. Digital media is, of course, perfect for this.

Creativity 52

Creativity Planning Advertising Agencies Advertising Mediums 52

Sprout Social

NOVEMBER 10, 2022

LinkedIn has a comparatively laissez faire attitude when it comes to the character limit for your profile’s About section. Perhaps the most visually-focused platform on this list (with the possible exception of Instagram or YouTube), the words you share about your brand here are less important than the graphics and imagery that go with them.

Social Media 92

Social Media Brand Identity Branding Media 92

Customer Experience Matrix

OCTOBER 14, 2019

Other types of video, available through YouTube, Instagram, TikTok, Snapchat, Twitch, and much else, are delivering new mass. Regulatory pressures, changing consumer attitudes, and new competition should further deflate them every day. It’s true that a vastly more fragmented media landscape will be harder for marketers to manage.

Privacy 149

Privacy Advertising Agencies Advertisements Advertising 149

Hubspot

DECEMBER 11, 2019

They have different attitudes about technology and money. Millennials and Gen Z also have different attitudes around money. If you're marketing to these generations, you'll want to keep these attitudes about money in mind. YouTube is also a social network that both generations are prominently using.

Mobile Advertising 101

Mobile Advertising Paid Search Agency Mobile Marketing Marketing & Strategy 101

KoMarketing Associates

AUGUST 29, 2017

Google Analytics YouTube Channel. From quick tips to deep dives, the Google Analytics YouTube Channel has you covered. There is nothing more valuable than a DIY attitude and getting your hands dirty to build a deep understanding of Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

Onalytica B2B

JANUARY 17, 2018

In addition to this, YouTube videos with “review” included in the title have also reached a total watch time of 50,000 years on mobile alone in the last 2 years. The increase in mobile dependency has fostered a ‘right here, right now’ attitude, in which consumers search for solutions to their immediate requirements.

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

Excelsior Research

FEBRUARY 1, 2022

It showed that he had researched the brand and had the right attitude, creativity, and sense of humor to fit the team perfectly. His YouTube video focuses on different sections, About Me, Portfolio, and Timeline. Connect with us on [social media icons and YouTube] and drop a hi in our DM. QR code does wonders. Take that team.

Ideal Customer Profiles 52

Ideal Customer Profiles Youtube Creativity Paid Search Agency 52

Marketing Insider Group

SEPTEMBER 10, 2019

This attitude trickled down into their social media guidelines, in which they not only laid out standards and brand voice expectations but also their encouragement to share. From a plethora of videos on YouTube to online tips and drink ideas on Twitter, Starbucks partners spread the word about their near-addictive beverages.

Case Study 145

Case Study Case Studies Activities Studies 145

Convince & Convert

FEBRUARY 4, 2015

Take a look at your organization and find ways to do little, tiny things like that that don’t cost anything other than time and want to that make a huge, huge difference in the attitudes of your customers and prospective customers. Allow your team members to work off-script. About Jay Today.

Training 133

Training Social Media Video Marketing Youtube 133

Navigate the Channel

MARCH 6, 2023

to modify attitudes, change behavior, create conviction, or influence preference? Or, is it more opportunity based, such as: to create attention, awareness, interest, recognition or recall? to deliver information and understanding? to touch emotions and create a feeling? to authenticate identity or validate associations?

Public Relations 65

Public Relations Lock-In Work Management PR 65

Heinz Marketing

JUNE 16, 2020

and poke around LinkedIn Learning , Skillshare , or YouTube. Stay humble, keep your can-do attitude and an open mind, and you’ll do just fine. Sign up for newsletters ( MarketingProfs , the American Marketing Association , and of course Heinz Marketing are great places to start for Marketing content!), But you have to start somewhere.

Internet Marketing 101

Internet Marketing Opinions Deliverability Linkedin 101

illumin

DECEMBER 14, 2023

These include (but are not limited to): demand-side platforms (DSP) or sell-side platforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

These include (but are not limited to): demand-side platforms (DSP) or sell-side platforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Contently

SEPTEMBER 26, 2017

So age and gender, by attitude, by geography, by platform, by time of day. I think so Victoria’s Secret is a great example of that, having done a lot of really inspiring workout videos, which, being useful in workout videos or inspiring, actually sits very nicely on YouTube. Joe : That’s fantastic.

Research 133

Research Paid Search Agency Content Best Practices 133

B2B Marketing Traction

JULY 1, 2015

There are always new studies coming out about new buying behavior, how we think and how attitudes are changing. Creating and using buyer personas is a great way to identify and market to your target audience preferences, behaviors and attitudes ( see my post about this here ).

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

Pam Didner

JANUARY 17, 2022

Brennan Parrott was searching YouTube for informative videos demonstrating how to be a sales enablement manager as a content marketer. I told him that his success would come from how he planned to approach the first 90 days, as well as his mental attitude. New Year, New Job! Then, somehow, he stumbled to my channel. You go, Brennan!

Enterprise Management 81

Enterprise Management Work Management Marketing Management Top of Funnel 81

Valasys

JANUARY 30, 2024

What is Social Media Marketing Social Media Marketing (SMM) leverages platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest to establish connections with your target audience, improve brand presence, boost sales, and generate traffic to your website.

Social Media 40

Social Media Research Social Marketing Planning 40

Hubspot

NOVEMBER 29, 2018

The listing videos are posted on YouTube, the second most popular search engine behind Google. Joyce Rey has been posting on YouTube since 2008, and her expertise is evident in her videos. They feature sweeping drone shots and crisp clips of the interior, and a detailed overview of the property is included in the video description.

Video Marketing 92

Video Marketing Ideal Customer Profiles Best Practices Lead Scoring 92

Hubspot

NOVEMBER 26, 2018

In a 1994 study that tested music’s effect on brand attitudes , half the participants watched an apple juice commercial with music while the other half watched it without music. Neglect the musical aspect of your video, and people will think less of your brand. Epidemic Sound.

Video Marketing 98

Video Marketing Curation High Quality Lead Advertising Agencies 98

Canadian Marketing Association

MARCH 21, 2018

To find opportunities in the health and wellness space, we surveyed 1,000 Canadian adults, with representation across ages, genders and provinces, in English and French Canada, to understand their health & wellness behaviours and attitudes. Males rated YouTube higher. Millennials rated Retailer websites higher.

Click Rate 48

Click Rate Youtube Segmentation Social Media 48

The Lead Agency

APRIL 14, 2024

” That was the general attitude. You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. Using Premier Pro and Envato Elements, we could turn raw footage into captivating videos, which we then shared across their website, YouTube channel, and social media channels.”

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

AUGUST 26, 2021

With Sprout’s Listening tool , you can easily set up a competitive analysis report to better track and understand consumers’ attitudes toward the competition. In addition to monitoring the conversation around your brand, you should also keep a pulse on what consumers are saying about your competitors. Hint hint feature request @SproutSocial.

Social Media 144

Social Media Research Social Marketing Media 144

Goolara

DECEMBER 28, 2020

So many people rely on Google for search, Gmail, YouTube, and maps, not to mention Drive, which some companies use to prepare documents and presentations. Google’s Attitude. Last week, Google suffered several major outages. Naturally, it made the news. We don’t fault Google for having an outage.

Google 59

Google Deliverability Work Management Marketing Management 59

Sprout Social

MAY 26, 2020

Digital literacy helps everyone delineate authentic content from conspiracy theories, even ones with well-produced the YouTube videos. An attitude of “if it ain’t broke, don’t fix it” towards new social platforms or trends in messaging is tempting when campaigns are running smoothly, but can leave marketers blindsided when things change.

Planning 142

Planning Paid Search Agency Digital Marketing Funnels Work Management 142

Sprout Social

JUNE 7, 2023

These include social listening data from relevant social networks (TikTok, YouTube, Instagram, Twitter, etc.), They also dove into audience attitudes and opinions for insights based on audience demographics and geographic location. review websites (TrustPilot, G2), forums (Reddit), sales emails and other business-critical channels.

Work Management 113

Work Management Marketing AI Brand Identity Branding 113

Conductor

APRIL 9, 2020

You’ll still use email to send it, but your email will feature an image — choose a compelling thumbnail from your video — that you’ll hyperlink to wherever you host the video, be it a landing page or your company’s YouTube or Vimeo channel. Some email clients, such as certain versions of Outlook, don’t support them. 5) Beam positivity.

Video Marketing 59

Video Marketing Screencast Business Advertising Mediums 59

Convince & Convert

JANUARY 12, 2016

I partnered with Tom Webster’s firm — the highly respected attitude collection group Edison Research – to take a close look at the current state of hate. I also have a full-length version of the new Hug Your Haters keynote available on YouTube: I’d love your support in this critical pre-order phase.

Case Studies 79

Case Studies Case Study Differentiation Paid Search Agency 79

Porch Group Media

OCTOBER 24, 2019

Just as importantly, they have very specific attitudes towards how brands decide to engage them while they are online. . YouTube and Google both launched 6-second bumper ads as a way to offer brands a creative way to extend brand reach in a short time frame. eMarketer ). Check out this example of a high-impact bumper ad by Reese’s.

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Convince & Convert

JANUARY 12, 2016

I partnered with Tom Webster’s firm — the highly respected attitude collection group Edison Research – to take a close look at the current state of hate. I also have a full-length version of the new Hug Your Haters keynote available on YouTube: I’d love your support in this critical pre-order phase.

Case Studies 76

Case Studies Case Study Differentiation Paid Search Agency 76

flux.la

JUNE 30, 2020

Before learning this strategy, if you don’t have an idea on what you can sell, here’s a list of recommendations from Youtube: What is market segmentation? Lifestyle – how your customer lives Attitude – how your customer perceives things in their life treats something in their lives. Behavioral.

Segmentation 52

Segmentation Planning Psychographics Opt-out 52

Convert

SEPTEMBER 16, 2022

And there’s more in his Understanding How Shopper Think YouTube channel with Lorenzo Carreri, where they pick one super successful DTC brand and go deep into analyzing the website’s conversion rate optimization. She hosts YouTube shows on Speero’s YouTube channel called The Research Lab and The Heuristic Show.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

Biznology

JUNE 13, 2014

Smart use of “Big Data” can help us learn more about customer attitudes and habits, but to create a benefit and/or new offers that will truly astonish and embrace customers, one has to drill down to find those emotional drivers that will make a company/product/service brand really stand.

Brand Identity 80

Brand Identity Branding Dwell Internet Marketing 80

Moz

APRIL 2, 2020

I think of now as a time when marketing needs to change its tone and attitude. Businesses need to change their tone and attitude and in three ways. I would also caution — I've talked to a bunch of folks recently who's seen Facebook and Instagram and Twitter and YouTube and Google ad inventory at historically low prices.

Paid Search Agency 82

Paid Search Agency Planning Advertising Agencies Terms and Conditions 82