Remove attitudes
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How purposeful branding is driving millennials and social entrepreneurship

Biznology

Wikipedia defines social entrepreneurship as “the use of techniques by startup companies and other entrepreneurs to develop, fund and implement solutions to social, cultural, or environmental issues.” . It is more than an attitude. Values – this generation feels people are more important than profits.

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Is Your SEO Strategy to Barely Avoid Spamming?

Biznology

Image via Wikipedia. If you take the same attitude to the search engines' terms of service, you're making a big mistake. When you drive your car, do you set out to go as fast as possible without getting a speeding ticket?

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Is social media all the market research you need?

Biznology

Photo credit: Wikipedia. The best of all worlds might be to pair the two types of data so that one can understand how online behaviors correlate with attitudes, satisfaction and loyalty. I could not agree more. One certainly needs to understand the basics of marketing to be successful in digital marketing.

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Success and the Social Initiative

Biznology

Photo credit: Wikipedia. Furthermore, they have a number of metrics to demonstrate that they have not only changed attitudes towards their brand but they have significantly improved applicant flow.

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Why Local Search is Just Like Politics

Biznology

Photo credit: Wikipedia. Back in the days when the government did stuff, like got together and actually passed bills, U.S. Speaker of the House Tip O’Neill coined the phrase, “All politics is local.” And, while what’s nearby is a key component for many products and services, it’s not the only component.

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Four Challenges Market Research Faces Today

Tony Zambito

Image via Wikipedia. What is missing in many of the strategic meetings for senior executives is insight into understanding consumer or buyer behaviors and attitudes. Market research today finds itself in somewhat of a quandary. With the hope of understanding trends and purchasing patterns.

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Social Buyerology: Listening to the Social Buyer

Tony Zambito

Image via Wikipedia.   Areas such as peer-to-peer social networking, community memberships, subscribing to blogs, and following on Twitter or Facebook are loaded with differentiating perceptions, attitudes, beliefs, aspirations, goals, and one’s own self-determination.    Social Buyer Persona Listening.