Remove attitudes user-generated
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How To Spice Up Your Social Media B2B Marketing

Navigate the Channel

Break Away From Boring Being a B2B enterprise doesn’t mean your content or attitude has to be ho-hum. Users love watching live video, so you could engage them up to three times longer by producing a show on Facebook Live or YouTube. LinkedIn is the most effective platform for B2B marketing, generating up to 80% of leads.

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How to Create Marketing Videos with Limited Resources

Parse.ly

You’ll also find tips shared by video production experts at Brightcove , FS Investments , and WordPressVIP in our recent webinar on scaling video creation efforts without sacrificing quality. As we’re approaching this at WordPress VIP, I take an attitude of ‘tools not rules.'” Prioritize pre-production.

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(14 + 4) CRO Folks Who Talk About the Experimentation Mindset on LinkedIn: Update Your Feed, Be a Better Optimizer

Convert

And there’s more in his Understanding How Shopper Think YouTube channel with Lorenzo Carreri, where they pick one super successful DTC brand and go deep into analyzing the website’s conversion rate optimization. So many businesses still confuse brand marketing with slapping a logo on sponsorship or doing some boring webinars.

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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole. In essence, digital marketing is a lot of work, as is demand generation and working with sales. Demand Generation. Demand Generation. Event Marketing.

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B2B Marketing Expert Interview Series: Feeling B2B with Joe Pulizzi #MPB2B

Top Rank Marketing

What are the podcasts, the YouTube channels, the Twitch streams — whatever it is, right? I’ve got to be on LinkedIn, I’ve got to do the newsletter, I’ve got to be on the webinar series. Lee: I love that attitude and perspective. It doesn’t matter, but they’re already there.

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Building Content with Your Audience: A Strategy for Deeper Engagement

ClearVoice

LEGO Ideas has several key elements: Users showcasing their creativity Online promotion to gain support for ideas Public voting to gauge user preferences LEGO integrating user-generated content (UGC) into its marketing and product development strategies No wonder LEGO is such a household name.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. Bitly - Bitly is a free URL shortening service that provides statistics for the links users share online. Blip.TV - Blip.TV