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The 7 Building Blocks of a Solid Content Marketing Plan

ScribbleLive

These fictional personas are a “qualitative deep dive” that goes beyond the demographic information and looks at their needs, goals, desires, challenges, values, and attitudes. It will also help you space out your content types (For example; an ebook every 3 weeks, a webinar every other week, a blog post every Tuesday and Thursday). Leverage user-generated content.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. Bitly - Bitly is a free URL shortening service that provides statistics for the links users share online. Users can share and watch videos from a variety of online videos sources for free.

The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

Bit.ly - Bit.ly is a free URL shortening service that provides statistics for the links users share online. Example: yourblogname.blogspot.com Blog Talk Radio - Blog Talk Radio is a free web application that allows users to host live online radio shows. Boxee - Boxee is a social video application that allows users to watch online videos on their TVs and computers. for $1.65

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How Social Media Is Impacting Search With Rand Fishkin [@InboundNow #22]

Hubspot

Leveraging user-generated content with YOUmoz. When you approach a blogger about doing a guest post, the way and attitude in which you approach them matters. If you're embedding YouTube videos on a web page, you can send a video XML sitemap to Google that tells them you've created this content and added a video. Leveraging User-Generated Content With YOUmoz.

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