Valasys

JANUARY 30, 2024

Comprehending your audience in the ever-changing digital marketing realm is essential for assembling effective social media campaigns. Market research, in the context of social media marketing, involves gathering and analyzing data about consumer behavior and trends on social media platforms.

Social Media 40

Social Media Research Social Marketing Planning 40

EveryoneSocial

JULY 7, 2021

Twenty years ago, there were no social media marketers. And in the couple of decades since the profession was invented, the role has evolved as rapidly as social media itself. Today, social media professionals wear many hats, juggle countless tasks, and have their hand in virtually every part of the business.

Social Media 110

Social Media Social Marketing Advertising Agencies Media 110

Contently

NOVEMBER 14, 2019

Marketers love to talk about being leaders, but on social media, brands are usually two steps behind. They’re on Twitter because everyone says they’re supposed to be there. That’s what makes the R/GA Twitter account worth following on a daily basis. That was the early days for Twitter.

Twitter 118

Twitter Advertising Agencies Paid Search Agency Best Practices 118

PureB2B

APRIL 29, 2022

The importance of social media in B2B marketing is no longer up for debate, and any business worth its salt should have presence on at least one social platform. And sure, this can keep your social channels coasting along well enough. One way to do this is to move from a reactive social media strategy to a predictive one.

Social Media 62

Social Media Media Ideal Customer Profiles Forecasting 62

Scoop.it

MARCH 2, 2021

If you are running a profitable business in the twenty-first century, you probably have a social media presence. Yes, opening a social media account is pretty easy — but the account won’t manage itself. And that’s where social media content ideas come in handy. Hashtag Contest.

Social Media 76

Social Media Media Brand Identity Branding 76

NuSpark Consulting

JULY 13, 2016

B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. Only five years ago, almost half of B2B executives still thought social media was irrelevant to their company, and this attitude has definitely had an influence on slower adoption.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Content Standard

MAY 10, 2018

In late 2017, MoonPie—a hundred-year-old company that sells marshmallow snack cakes—emerged as an unexpectedly compelling brand voice thanks to its hilarious and quirky Twitter account. The company reported a 17 percent uptick in sales at the end of last year, apparently thanks to its Twitter account. Character Is Key.

Social Media 66

Social Media Media Marketing & Strategy Advertising Agencies 66

Content Standard

OCTOBER 1, 2018

But does the possibility of a joke missing the mark mean that the best strategy is to just stay away from any sense of attitude altogether? For digitally present brands trying to maintain frequent messaging on their content hub, social media channels, and everywhere else, adding some snark to the mix might be daunting.

Brand Identity 67

Brand Identity Branding Paid Search Agency Television marketing 67

Content Standard

MARCH 13, 2019

So why do so many B2B tech brands suddenly revert to old-school attitudes when it comes to their social media marketing strategy? Perhaps your marketing team thinks social media is too consumer-centric to be of much value in your space of subject matter experts—but that’s where you’re wrong.

Social Media 99

Social Media Work Management Marketing Management Budget Programs 99

B2B Marketing Traction

APRIL 9, 2013

Social media is still a relatively new tactic in town for B2B marketers. Here are some tips for approaching social media practically. Have a strategic vision of how social media fits into marketing as a whole. Know your customers or clients, and their social media attitudes and behaviors.

Social Media 100

Social Media Social Marketing B2B Marketing Practices 100

Digital B2B Marketing

JUNE 19, 2012

of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors. So should B2B organizations shutter their social media efforts or reduce their investments? Stepping back from the details, the research from IDC reaffirms two key guidelines for B2B social media.

Social Media 100

Social Media BtoB Media B2B 100

Convince & Convert

MARCH 10, 2013

Twitter is on its way to becoming something entirely different. This isn’t a new phenomenon, as Twitter’s first incarnation as short form narcissism gave more than a kernel of truth to the old complaint among non-users that “they didn’t want to know what people had for lunch.” Twitter as a Ratings Service.

Twitter 167

Twitter Digg RSS Television marketing 167

Marketing Insider Group

NOVEMBER 23, 2023

Follow Whole Foods on Twitter for a constant stream of ideas and recipes. What’s the difference between content marketing and social media? A brand’s social media sites can serve as channels for marketing content, but there is a key distinction between content and social media marketing.

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

Convince & Convert

AUGUST 28, 2011

Social media is unique in that it is the only medium yet conceived where companies are playing in the exact same sandbox as we’re playing personally. Because fundamentally, doing social media “right&# with equal doses of speed, caring, delight , and panache is not simple. And he’s right.

Social Media 155

Social Media Media Marketing Automation Services Advertising Mediums 155

Sprout Social

OCTOBER 25, 2016

Every time your company releases an advertisement, launches a website, speaks at a conference or posts on social media, you release your brand voice. This means companies have to rely on building a brand voice on platforms like social media to get more people aware of their product or service. Maintaining Consistency.

Social Media 111

Social Media Brand Identity Branding Media 111

Convince & Convert

AUGUST 2, 2013

Bryan Srabian , Director of Social Media for the San Francisco Giants , joins the Social Pros Podcast this week to discuss dedicating a physical space to social, basing an editorial calendar on the baseball game schedule, and how to handle rivalries in the Twittersphere. Holy Social.

Social Media 122

Social Media Media Marketing Budget Communities 122

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

FMG Suite

JULY 7, 2019

Social media is no longer avoidable. And sixty-nine percent of adults aged 50-64 are on social media according to the Pew Research Center. . Of the advisors who have embraced social media to find new clients, it’s been a major success. Social media is not something to ignore anymore!

Social Media 60

Social Media Media Marketing & Strategy Curation 60

Sprout Social

OCTOBER 25, 2021

It’s easy to assume that flashy brand campaigns, celebrity musings and of-the-moment memes wear the crown on social media. Orkney Library & Archives has won the hearts and feeds of over 77,000 on Twitter, including celebrities and giants of the literary world. And that might end up becoming a Twitter thread.”.

Social Media 121

Social Media Twitter Curation Social Marketing 121

Convince & Convert

JUNE 1, 2014

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). How is Pharrell the #10 most mentioned person on Twitter among digital marketers? That guy is EVERYWHERE! And CC Chapman.

Twitter 167

Twitter Paid Search Agency Personalization Planning 167

Webbiquity

NOVEMBER 21, 2019

As a result, adopting an attentive and dedicated attitude towards your employees can easily influence your customers, too. The word can spread quickly on social media. If your employees air their thoughts on social media (which they do), they may occasionally mention your brand in the process.

Work Management 145

Work Management Marketing Management Guidelines Social Media 145

Hinge Marketing

JULY 10, 2015

How can you hit your bottom line by developing and improving your social strategy? These five tips can help any organization reach its goals on social. Set Social Media Goals and Determine How You’ll Measure Success. ” At that point, we ask what the client wants out of their social media programs.

Social Media 48

Social Media Tips Media Work Management 48

Customer Experience Matrix

JANUARY 27, 2018

You won’t be surprised to learn that concerns about fake news and social media are especially prominent. The over-all decline in media trust resulted from falling confidence in news from search engines and social media. Use trusted media. Maybe don't head for that doomsday cabin quite yet.

Paid Content 153

Paid Content Paid Search Agency Advertising Agencies Lead Scoring 153

Biznology

JUNE 24, 2010

You might not realize it, but social media is turning every company into a service company. You're never going to have a Twitter team, either. Forced social media looks forced. Instead, allow your happy and enthusiastic employees to let their attitudes shine through. Think about it.

Social Media 80

Social Media Media Twitter Internet Marketing 80

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter?

Brand Identity 107

Brand Identity Branding Aggregators Marketing Analytics Tools 107

Marketing Insider Group

SEPTEMBER 10, 2019

The program proved to be a smashing success, with an average reach of 595 connections on LinkedIn, Facebook, and Twitter. Long known for its quality computers, Dell started an employee program called “ Social Media University ” to teach employees how to promote the brand online through social media posts.

Case Study 146

Case Study Case Studies Activities Studies 146

Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. What is brand experience? Why does brand experience matter?

Work Management 110

Work Management Marketing AI Brand Identity Branding 110

Tomorrow People

NOVEMBER 25, 2021

This is known as having a pseudo-attitude (a key concern in marketing research) and must be avoided at all costs, as they dilute the value of your VoC data. Social media is a more informal source of collecting VoC data compared to other methods, but the information you get can be extremely useful.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. More to the point, oughtn't authors of social media marketing books stray away from writing such books?

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Biznology

FEBRUARY 12, 2013

I recently received a comment chastising me for suggesting that your web site should be a trap from Peter Johnston , who said, “This attitude has no place in modern marketing. In a social world, trapped customers scream loudly enough for everyone to hear. Social media is people and not a pit full of vipers.

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Content Standard

MARCH 13, 2019

So why do so many B2B tech brands suddenly revert to old-school attitudes when it comes to their social media marketing strategy? Perhaps your marketing team thinks social media is too consumer-centric to be of much value in your space of subject matter experts—but that’s where you’re wrong.

Social Media 40

Social Media Work Management Marketing Management Budget Programs 40

DiscoverOrg

JULY 3, 2018

A new day, a fresh approach, or a slightly adjusted attitude might be all it takes to get these leads moving through the sales funnel again. Whatever your personal feelings about “social selling” – it’s a fact that social media is a perfect awareness tool. Use social media to get on your prospect’s radar now.

Top of Funnel 196

Top of Funnel Ad Building B2B Thought Leadership Buyer Intent 196

Biznology

APRIL 19, 2017

In his new book, #Republic: Divided Democracy in the Age of Social Media , Cass Sunstein discusses the need for shared information and diverse experiences to help guard against “fragmentation, polarization, and extremism,” which will make it easier to solve problems and govern in a heterogeneous society.

Paid Search Agency 149

Paid Search Agency Brand Identity Branding Opinions 149

Content Standard

OCTOBER 9, 2015

Amid a marketing season that has been largely dominated by news of improvements and expansion from Facebook and Instagram, Twitter marketing seems to ever so slowly be slipping out of the public light. First, on the large scale, Twitter is trying to keep up with in an increasingly mobile-saturated market. A New Age of Twitter Content.

Twitter 40

Twitter Planning Paid Search Agency Social Media 40

ClickZ

MAY 19, 2022

Because the message was in a longer format, we knew this platform would yield better results than Instagram or Twitter. Granted, we also tracked engagement KPIs, but for a campaign centred on safe gambling, it was vital we tracked how attitudes of trust shifted towards Sportsbet.io So, we harnessed CGI within the video.

Brand Identity 105

Brand Identity Branding Advertising Agencies Trust Marketing 105

Only B2B

JANUARY 18, 2024

Follow And Engage With Target Accounts On Social Media Social media gives marketers direct access to their group of spectators. You need to get comfortable with how your prospects utilize social media before you start interacting all the more straightforwardly. Your initial step must be tuning in.

Account Based Marketing 62

Account Based Marketing ABM Tactics Sales Qualified Leads 62

Only B2B

FEBRUARY 23, 2022

Furthermore, social media is still very much in play in any industry, depending on your target demographic. Since the invention of the mobile phone, lead generating channels such as websites (through search engines) and social media networks have exploded. Business Attitudes. Lead Generation In Asian Countries.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117