FMG Suite

NOVEMBER 10, 2021

One of the biggest challenges with social media marketing–the rules are constantly changing. Attitudes and preferences can change without a moment’s notice. For advisors who want to utilize this powerful tool, staying current with social trends is essential. Communicating with Millennials will be more critical than ever.

Social Media 98

Social Media Trends Media Ideal Customer Profiles 98

illumin

OCTOBER 25, 2023

As new and exciting subjects and memes gain popularity online, the social media trends that guide marketers and digital strategies change as well. Social media marketers need to practice constant vigilance when tracking these changes, and predict altered behavior ahead of time whenever possible.

Social Media 52

Social Media Trends Media Demographics 52

Valasys

JANUARY 30, 2024

Comprehending your audience in the ever-changing digital marketing realm is essential for assembling effective social media campaigns. Market research, in the context of social media marketing, involves gathering and analyzing data about consumer behavior and trends on social media platforms.

Social Media 40

Social Media Research Social Marketing Planning 40

Oktopost

JUNE 4, 2020

A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. But with the metaphorical and literal explosion of social media, defining “best judgment” and “be real” has gotten a lot less straightforward. Use of company social accounts.

Social Media 146

Social Media Media Guidelines Privacy 146

EveryoneSocial

JULY 7, 2021

Twenty years ago, there were no social media marketers. And in the couple of decades since the profession was invented, the role has evolved as rapidly as social media itself. Today, social media professionals wear many hats, juggle countless tasks, and have their hand in virtually every part of the business.

Social Media 110

Social Media Social Marketing Advertising Agencies Media 110

Sprout Social

NOVEMBER 10, 2022

In a nutshell, your social media bio is your brand’s most basic elevator pitch—a snapshot of what you do, who you are and how you meet customers’ needs. While he died before the turn of the 20th century (so the timing’s a little off), he could have easily been describing the perfect social media bio. Grow your audience.

Social Media 93

Social Media Brand Identity Branding Media 93

PureB2B

APRIL 29, 2022

The importance of social media in B2B marketing is no longer up for debate, and any business worth its salt should have presence on at least one social platform. And sure, this can keep your social channels coasting along well enough. One way to do this is to move from a reactive social media strategy to a predictive one.

Social Media 62

Social Media Media Ideal Customer Profiles Forecasting 62

NuSpark Consulting

JULY 13, 2016

B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. Only five years ago, almost half of B2B executives still thought social media was irrelevant to their company, and this attitude has definitely had an influence on slower adoption.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Sprout Social

OCTOBER 18, 2018

Social media is officially part of the business environment. Your customers expect you to be active online and available to answer any questions they have and your employees are already visiting social channels on a daily basis. 47% of employees now use social networks to connect with customers.

Social Media 111

Social Media Media Guidelines PR 111

Convince & Convert

OCTOBER 6, 2015

A Recipe for Success in Social Media. As he travels all over the world to deliver keynote speeches and write books, he manages to maintain an active social media presence and has built a community of followers that numbers over a million. How and why to embrace failing in social media. ” —@adamcb.

Social Media 128

Social Media Media Skype Communities 128

Content Standard

OCTOBER 1, 2018

But does the possibility of a joke missing the mark mean that the best strategy is to just stay away from any sense of attitude altogether? For digitally present brands trying to maintain frequent messaging on their content hub, social media channels, and everywhere else, adding some snark to the mix might be daunting.

Brand Identity 67

Brand Identity Branding Paid Search Agency Television marketing 67

Contently

FEBRUARY 21, 2023

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. Like Klue, Crayon allows you to understand competitors’ social media campaigns, content strategies, and changes to their messaging.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

B2B Memes

MARCH 28, 2012

For my own experiment in iterative publishing, the New-Media Survival Guide , I wanted to avoid the Trapani Trap by putting less emphasis on the technologies behind the new-media revolution and more on the attitudes and ethos that are driving it. Social media platforms will come and go, sometimes with bewildering speed.

Media 100

Media Google Social Media Facebook 100

Content Standard

MAY 10, 2018

The company’s social media strategy has netted it 226,000 Twitter followers—more than five times what they had just five months ago —as well as a prominent position in the current internet zeitgeist. MoonPie’s social media strategy has been incredibly successful at moving product. Character Is Key.

Social Media 66

Social Media Media Marketing & Strategy Advertising Agencies 66

Digital B2B Marketing

JUNE 19, 2012

of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors. So should B2B organizations shutter their social media efforts or reduce their investments? Stepping back from the details, the research from IDC reaffirms two key guidelines for B2B social media.

Social Media 100

Social Media BtoB Media B2B 100

Convince & Convert

AUGUST 28, 2011

Social media is unique in that it is the only medium yet conceived where companies are playing in the exact same sandbox as we’re playing personally. Because fundamentally, doing social media “right&# with equal doses of speed, caring, delight , and panache is not simple. And he’s right.

Social Media 156

Social Media Media Marketing Automation Services Advertising Mediums 156

EveryoneSocial

OCTOBER 24, 2018

Getting Corporate Social Media to be More Genuine. Often, it’s that the message comes across as slick and pushy, or that it seems to have been generated in a vacuum without any consideration for the audience’s trending tastes, attitudes, and sensibilities. But this is easier said than done with corporate social media.

Social Media 81

Social Media Media Multi-Channel Paid Search Agency 81

Marketing Insider Group

MARCH 24, 2021

When a customer takes the time to write a review, become one of your social media followers, or participate in a campaign, it says something about your products: they’re worth shouting about. Instead of publishing self-promotional content on social media, share tips, how-tos, and advice.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Sprout Social

OCTOBER 25, 2016

Every time your company releases an advertisement, launches a website, speaks at a conference or posts on social media, you release your brand voice. This means companies have to rely on building a brand voice on platforms like social media to get more people aware of their product or service. Maintaining Consistency.

Social Media 111

Social Media Brand Identity Branding Media 111

Zoominfo

FEBRUARY 17, 2020

You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. But, if you don’t actively analyze the emotions and attitudes people express about your brand and products, you might be missing the bigger picture.

Analysis 130

Analysis Marketing AI B2B Marketing Work Management 130

Sprout Social

APRIL 24, 2023

It’s no wonder that influencer marketing is one of the most popular forms of social media marketing. The influencer-consumer relationship is evolving right alongside social media (and just as rapidly as the networks themselves). Last year, BeReal burst onto the scene , emphasizing unedited and uncurated social sharing.

Advertising Agencies 123

Advertising Agencies Planning Social Media Paid Search Agency 123

EveryoneSocial

AUGUST 6, 2019

But a great way to create a brand that stands out — as well as helps your company build a strategy and make brand improvements — is through the use of social media. . Developing Brand Voice Through Social Media Examples of Brand Voice on Social. Tips to Develop and Grow Brand Voice With Social Media.

Social Media 68

Social Media Brand Identity Branding Media 68

FMG Suite

JULY 7, 2019

Social media is no longer avoidable. And sixty-nine percent of adults aged 50-64 are on social media according to the Pew Research Center. . Of the advisors who have embraced social media to find new clients, it’s been a major success. Social media is not something to ignore anymore!

Social Media 60

Social Media Media Marketing & Strategy Curation 60

Contently

JANUARY 31, 2023

This is the practice of understanding consumer attitudes and opinions using technology. It works with natural language processing (NLP) AI that “reads” or “listens” to what consumers say in product reviews, in conversations with customer support personnel, on social media, and in survey responses.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Convince & Convert

AUGUST 2, 2013

Bryan Srabian , Director of Social Media for the San Francisco Giants , joins the Social Pros Podcast this week to discuss dedicating a physical space to social, basing an editorial calendar on the baseball game schedule, and how to handle rivalries in the Twittersphere. Holy Social. Four Your Information.

Social Media 123

Social Media Media Marketing Budget Communities 123

Zoominfo

AUGUST 29, 2018

You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. But, if you don’t actively analyze the emotions and attitudes people express about your brand and products, you might be missing the bigger picture.

Analysis 176

Analysis Marketing AI B2B Marketing B2B 176

Martech

APRIL 19, 2024

Confidence in data accuracy from key partners is also falling, including from social media (59%), programmatic (57%) and ad serving companies (52%). These challenges have profoundly impacted media planning and buying. Over three-in-four cite selection changes in media channels and KPIs, along with more seller-direct deals.

Paid Search Agency 101

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 101

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

NOVEMBER 22, 2011

In honor of Thanksgiving, I wanted to write a post about the power of family in social media storytelling. But first, remember that the goal isn’t to be good at social media. The goal is to be good at business because of social media. Social is just a conduit. But for what? Even delicatessens.

Social Media 136

Social Media Storytelling Media Video Marketing 136

Convince & Convert

JUNE 24, 2011

Everything you know about social media you probably learned in high school. In full disclosure, a lot of our social media strategy flows out of the work we do with Jay Baer. He’s been great, taught me and our entire agency a ton about how to develop and deploy social media for our clients and own efforts to grow business.

Social Media 156

Social Media Media Peer-to-peer Word of Mouth 156

Martech

MARCH 13, 2024

This could be information on social media, chats, or simple free-form responses to open-ended questions such as, “How do you like the product?” With AI, we can evaluate large volumes of open-ended responses and identify critical perceptions, attitudes and needs.

Marketing AI 117

Marketing AI Research Paid Search Agency Customer Surveys 117

Writing on the Web

NOVEMBER 15, 2011

Better Late than Never" alt=" Entering the World of Social Media: Better Late than Never" />. (A Better Late than Never" width="150" height="150" /> The younger generation is, without fail, the heaviest participant in social media. Engaging in social media in any capacity can be quite intimidating.

Social Media 100

Social Media Media Blogger Acquisitions 100

Customer Experience Matrix

APRIL 1, 2020

Influencer marketing agency Izea got ahead of the game with a March 12 survey , asking social media consumers how they thought they’d behave during a lockdown. More social media consumption was one answer, with Facebook and Youtube heading the list. UK, Australia, India, and Singapore.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Customer Experience Matrix

APRIL 30, 2019

But the same surveys show a substantial minority don’t want their data tracked at all and many have stopped using big social media platforms due to privacy concerns. There’s still plenty of data along those lines, such as this Mulesoft study , which found that 49% of consumers would share personal data to get personalized service.

Privacy Protection 219

Privacy Protection Privacy Eye-Tracking Mobile Advertising 219

Biznology

DECEMBER 16, 2010

Internet marketers are constantly talking about engagement, but they often overlook the engagement of their own employees when bringing about the big changes needed to implement social media in their organization. When you do, you'll get a lot more than buy-in. You'll get advocacy.

Social Media 80

Social Media Social Marketing Planning Media 80

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. Your expectations and attitude.

Social Media 128

Social Media Media Blogger Co-Registration 128

Webbiquity

NOVEMBER 29, 2022

But social media, review sites , and influencer marketing have exponentially amplified the voices of customers. Improves NPS score: By showing your customers that you value their support, you incentivize them to post authentic, positive voluntary reviews and provide honest feedback on social media.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312