Contently

NOVEMBER 22, 2021

Around 58 percent of respondents said online events produced the best results over the last 12 months — with research reports and articles less than 3,000 words coming in a close second. ” The post 4 Key Takeaways From CMI’s 2022 B2B Content Marketing Research appeared first on Contently. Key takeaways.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 102

Research Case Studies Case Study Skype 102

Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

Social Media 144

Social Media Research Social Marketing Media 144

Content Standard

OCTOBER 1, 2018

But does the possibility of a joke missing the mark mean that the best strategy is to just stay away from any sense of attitude altogether? SpaceX is a massive aerospace company that’s accustomed to posting about orbital missions and engineering research. Research Your Audience. Research Your Competitors.

Brand Identity 67

Brand Identity Branding Paid Search Agency Television marketing 67

Valasys

JANUARY 30, 2024

To truly unlock this understanding, tapping into the power of market research is crucial. Market research, in the context of social media marketing, involves gathering and analyzing data about consumer behavior and trends on social media platforms. These strategies are not born out of sheer luck or spontaneous creativity.

Social Media 40

Social Media Research Social Marketing Planning 40

Modern B2B

SEPTEMBER 28, 2023

Quantitative research: Unveiling insights from numbers Quantitative research involves the collection and analysis of numerical data. Surveys, social media monitoring, and data analytics are the most common methods used in quantitative research. If you need to identify patterns, quantitative research is appropriate.

Research 52

Research B2B Marketing B2B Thought Leadership B2B 52

Savanta

MAY 16, 2017

In their latest report on the state of the market research industry , ESOMAR estimate that just 4% of research spend is on business to business market research. Yet despite this, business to business market research accounts for less than a twentieth of total market research spend. That’s shockingly low.

Business to Business 120

Business to Business Spending Research Business 120

Savanta

MAY 16, 2017

In their latest report on the state of the market research industry , ESOMAR estimate that just 4% of research spend is on business to business market research. Yet despite this, business to business market research accounts for less than a twentieth of total market research spend. That’s shockingly low.

Business to Business 120

Business to Business Spending Research Business 120

Writing on the Web

OCTOBER 11, 2010

Scientists know that our attitudes and prejudices are subconscious. Ordinary people, including the researchers who direct this project, are found to harbor negative associations in relation to various social groups (i.e., This last observation makes clear that subconscious attitudes are modified by experience. Tweet This!

Content Marketing 100

Content Marketing Digg Content Ethics 100

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You’ll find these firms quoted often in the press.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Tony Zambito

JANUARY 12, 2022

In conducting buyer insights research and buyer persona development around global trade, the variety of buyer mindsets towards trade regulations varied significantly within a region. Buyers in France, Denmark, Greece, and Poland had very parochial and protectionist attitudes towards trade regulations. A case in point.

Buyer Personas 228

Buyer Personas Display Trends Marketing & Strategy 228

Act-On

NOVEMBER 15, 2023

Research finds that over half of organizations report higher-quality leads because they use personas. Here are a few tips for getting started: Complete updated research. Whether you have existing personas or you’re creating them for the very first time, you’ll want to update your research. Create persona profiles. Consideration.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

B2B Marketing Directions

JULY 9, 2023

(This month's Research Round-Up features three studies that look at the state of B2B marketing budgets and marketer attitudes, the state of online B2B buying, and what influences B2B buying decisions.) It's impossible to do this research justice in a brief summary, but here are a few of the major findings. in 2022 to 3.2

B2B Marketing 52

B2B Marketing Research B2B Marketing Management 52

Tony Zambito

JANUARY 26, 2022

One way is to utilize a key aspect of buyer insights and buyer persona research that is qualitative in nature. Assessing attitudes and perceptions through a specialized skill in determining mental models. Buyers were developing a preconceived notion that Pearson was no longer spending research dollars like before.

Buyer Personas 221

Buyer Personas Business Startups Validation 221

B2B Marketing Directions

JULY 24, 2022

For the past few years, marketers have been inundated by research studies purporting to prove that consumers and business buyers now place great importance on the social responsibility track record of the companies they do business with. The following table shows how survey responses varied across four generational cohorts.

Research 52

Research Emarketing Customer Surveys Paid Search Agency 52

PureB2B

DECEMBER 22, 2020

The Melanoma Research Foundation (MRF) is the largest independent organization devoted to melanoma. Their mission is to eradicate melanoma by accelerating medical RESEARCH while EDUCATING to and ADVOCATING for the melanoma community. Melanoma Research Foundation. Melanoma Research Foundation.

Research 62

Research Banners Education Communities 62

PureB2B

DECEMBER 22, 2020

The Melanoma Research Foundation (MRF) is the largest independent organization devoted to melanoma. Their mission is to eradicate melanoma by accelerating medical RESEARCH while EDUCATING to and ADVOCATING for the melanoma community. Melanoma Research Foundation. Melanoma Research Foundation.

Research 62

Research Banners Education Communities 62

Content Standard

APRIL 2, 2019

However, when faced with the pressure of launch timelines, budget constraints, and performance expectations, marketers can easily overlook the foundational phase of content strategy development: audience research. Original research for content marketing takes the guesswork out of audience development. Image attribution: Omar Lopez.

Research 106

Research Content Marketing Paid Search Agency Content 106

KoMarketing Associates

MARCH 11, 2021

Influencer marketing has not always been a large area of investment for marketers, but new research suggests that many in the industry are changing their attitude about this tactic. Approximately 62% of respondents said that they intend to increase their influencer marketing budget in 2021.

Marketing Report 205

Marketing Report Effectiveness Advertising Benchmark Statistics 205

Contently

FEBRUARY 21, 2023

NLP for Market Research and Competitor Analysis We know how valuable customer research can be in driving your content strategy. Market research: Discover content ideas to fill gaps with NLP tools that can conduct analyses of your website and your competitors’ sites.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

B2B Marketing Directions

JULY 26, 2020

Wunderman Thompson Commerce (part of Wunderman Thompson, a WPP agency) recently published a research report dealing with the attitudes and behaviors of B2B buyers who make at least some of their business purchases via online channels. The survey included respondents from fourteen industry verticals.

Research 75

Research B2B Amazon Customer Surveys 75

Valasys

MARCH 7, 2023

Market research is essential for businesses to make informed decisions and achieve growth. So let’s dive in and unlock the power of market research data. What Is Market Research? Market research is gathering and analyzing information about a target market. It aims to get answers to a specific research question.

Research 52

Research Paid Search Agency Business Analysis 52

Savanta

NOVEMBER 11, 2014

The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. The report is a real wake-up call for market research agencies. When describing the ideal research project clients cite three defining features: Analysis is rigorous and there’s a clear storyline.

Paid Search Agency 120

Paid Search Agency Advertising Agencies Ad Agencies Research 120

Tony Zambito

JUNE 8, 2020

A quarterly monitoring study of buyer attitudes about buying decisions during and after the COVID-19 Crisis, the COVID-19 Buyer Outlook Insights study will bring timely and essential buyer persona-based decision-making about when and how to resume marketing and sales. June 8, 2020.

Studies 162

Studies Buyer Personas Paid Search Agency Sample 162

The Point

OCTOBER 1, 2021

Historically, the attitude towards personal emails in B2B marketing has been that they betray a lower level of intent. Allowing personal emails enables prospects to conduct research on their terms, rather than forcing them to comply with criteria based on what your sales team considers a “good” lead.

Lead Gen 297

Lead Gen Lead Scoring Lead Ranking Sales Qualified Leads 297

Business Brainz

DECEMBER 13, 2020

Attitudes about how to buy, what to buy, and who to buy from has changed. As an outcome, B2B companies have been eyeing research for their marketing campaigns as a viable option to stay on top of their prospects mind. Why do you need a remote research team? Saving time and cost while maintaining growth.

Research 52

Research B2B Business B2B Sales 52

Business Brainz

DECEMBER 13, 2020

Attitudes about how to buy, what to buy, and who to buy from has changed. As an outcome, B2B companies have been eyeing research for their marketing campaigns as a viable option to stay on top of their prospects mind. Why do you need a remote research team? Saving time and cost while maintaining growth.

Research 52

Research B2B Business B2B Sales 52

B2B Marketing Directions

MARCH 12, 2023

(This month's Research Round-Up features two recent studies that examine the state of account-based marketing. Both studies provide valuable insights regarding the attitudes and practices of ABM marketers, and the findings point to the ongoing growth and development of account-based marketing.)

Account Based Marketing 52

Account Based Marketing ABM Customer Surveys Research 52

BuzzSumo

AUGUST 13, 2019

In BuzzSumo’s Content Trends report, author Steve Rayson found that authoritative content and original research are the two types of content most likely to get links and shares. While the web is filled with how-to content on how to create how-to content, there are markedly fewer insights available on how to create original research. .

Research 98

Research Planning Advertising Agencies Customer Surveys 98

Tony Zambito

MAY 5, 2021

Without researching and interviewing people about this moment in history and about Winston Churchill, such a terrific story could not come together. Particularly if no research or insights is gathered about the central buyer or buyers as well as the challenges they seek to overcome. 2 – Goals Drive Their Pursuit. All by himself!

Buyer Personas 198

Buyer Personas Storytelling Brand Identity Branding 198

B2B Marketing Directions

NOVEMBER 22, 2020

The buyer survey includes findings about the technology buying process, how technology buyers learn about products and services and research potential purchases, and how they view technology vendors. It will take a few posts to unpack the results of the TrustRadius research. These surveys addressed a broad range of topics.

Work Management 64

Work Management Marketing Management Buy Research 64

Contently

SEPTEMBER 26, 2017

” But according to Brian Millar, founder of the Emotional Intelligence Agency (EIA) and one of the UK’s top content research firms, there’s a deeper science to branded content. So age and gender, by attitude, by geography, by platform, by time of day. I’m Joe Lazauskas, Contently’s editor-in-chief.

Research 133

Research Paid Search Agency Content Best Practices 133

Contently

JANUARY 31, 2023

This is the practice of understanding consumer attitudes and opinions using technology. It then analyzes those conversations to understand consumer attitudes about the brand. Understanding customer attitudes and intentions doesn’t just apply to B2C companies, either. It’s not just a point solution for them.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Tony Zambito

MAY 12, 2021

The pandemic is creating a “new world order” in how buying processes are governed, how buyers source, how buyer research, and the list can go on and on. Buyer personas , when researched qualitatively, can help you to make personalization matter. This is where buyer persona insights research can be of help.

Buyer Personas 221

Buyer Personas Marketing AI Personalization B2B Sales 221

Rain: The Growth Agency

MAY 8, 2020

Two waves of quantitative research fielded in late March and mid-April indicate that there are four phases to the COVID-19 crisis. Each wave of research consisted of 750 respondents across four generations fielded according to U.S. WTF? — What is this and how will it affect my family and me? Four phases of COVID-19.

Research 52

Research Advertising Agencies Paid Search Agency Advertisements 52

Tony Zambito

APRIL 28, 2021

The Buyer Mindset can have elements of and be affected by mental models, attitudes, belief systems, norms, culture, perceptions, emotions, and other often unarticulated thoughts of the mind. Gaining a deep understanding of the Buyer Mindset is an important component of buyer insights research and developing buyer personas.

Buyer Personas 208

Buyer Personas Planning Interactive Marketing Network Marketing 208

B2B Marketing Directions

FEBRUARY 13, 2022

(One of my objectives for the monthly Research Round-Up post is to share research reports and other research-related materials that may be under the radar screens of many B2B marketers. Our February Research Round-Up fits that description nicely. Eighty percent of the survey respondents were director-level or above.

Buy 52

Buy Research Personalization Work Management 52