Customer Experience Matrix

JUNE 14, 2013

Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. Sentiment analysis can (with limited reliability) detect the attitudes that individuals express. I recently wrote about Lattice Engines , which has assembled these pieces to create prospect lists.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Convince & Convert

OCTOBER 22, 2013

We call these ‘Ripples’ and they include invitations to guest blog, speak at conferences, new friendships with prospects and influencers. We protect against this on the riskier pieces by running them by some friendly prospects before going live. These are the types of things that wouldn’t have happened without the content.

Work Management 152

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152

Online Marketing Institute

JULY 31, 2009

Salesforce.com actually works well when there are marketing automation tools and processes feeding it with filtered and sales ready leads vs the other way around. Its probably more of an attitude thing where thinking and acting more like a sales rep would serve all marketers in their desire to "feel the love" from the sales.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40