Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Marketing Insider Group

NOVEMBER 6, 2019

The attitudes and motivations of today’s consumers are a world apart from previous generations. While it used to be enough to have a great product and a solid marketing plan in place to achieve success, these days it’s more about how your brand is seen to the world. Are you ready to go out and buy a pair of Nike sneakers yet?

Product 210

Product Paid Search Agency Planning Storytelling 210

Writing on the Web

OCTOBER 11, 2010

Scientists know that our attitudes and prejudices are subconscious. If you’re creating content that markets a product or service, how can you become aware of your prejudices, since they lie hidden in our subconscious brains? This last observation makes clear that subconscious attitudes are modified by experience.

Content Marketing 100

Content Marketing Digg Content Ethics 100

Convince & Convert

NOVEMBER 3, 2015

It ain’t easy being a productive marketer in these modern times. But what is the personal cost of that productivity? Marketers feel pretty darn good about being productive. In fact, 92% of marketers surveyed said that they are productive (although there may be some self-fulfilling prophesies in action there).

Pricing 162

Pricing Price Product Personalization 162

Hubspot

MAY 24, 2021

You need to be able to successfully initiate and conduct productive sales conversations if you really want to thrive in a sales role. Familiarize yourself with their industry, and how your product or service has helped similar companies within it. Discuss the value of your product — not its features.

Conversion 94

Conversion Product Process Marketing Prospects 94

Martech

JUNE 14, 2023

Not just in the technology, but in attitudes and usage. Marketers’ attitudes towards AI 50% of marketers believe inadequate AI adoption is holding them back from achieving their goals. have used AI for content production. have used AI for content production. have used AI for content production. In your inbox.

Marketing AI 134

Marketing AI Stats Planning Marketing Automation Services 134

Contently

JANUARY 31, 2023

Personalized product offers, subject line optimization, and customer data preparation and analysis—all of these applications depend on AI in the relevant layer of marketing technology, and they are all becoming mainstream in marketing. This is the practice of understanding consumer attitudes and opinions using technology.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Contently

FEBRUARY 21, 2023

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Act-On

NOVEMBER 15, 2023

But first, they want to test potential solutions, so they schedule product demos. And a by-product of that alignment is information sharing. Are you retaining more of your customers, and equally important, are you cross-selling more relevant products and services? Finally, the customer is ready to make a decision.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Martech

OCTOBER 16, 2023

It was followed by B2B product marketers at 67.1%, B2B services at 66% and B2C products at 64.5%. B2C product companies have the highest percentage of their budgets (18.3%) and sales revenues (13.2%) allocated to marketing, followed by B2B product companies (9.7% Are marketers’ new attitude a reflection of a new normal?

Allocation 114

Allocation Marketing Budget Forecasting Lead Scoring 114

Zoominfo

FEBRUARY 17, 2020

You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. But, if you don’t actively analyze the emotions and attitudes people express about your brand and products, you might be missing the bigger picture.

Analysis 130

Analysis Marketing AI B2B Marketing Work Management 130

Conversica

SEPTEMBER 28, 2018

Over a third (39 percent) believe AI will make workers more productive and creative at work. A majority of attendees (55 percent) are optimistic about the future of artificial intelligence, followed by 51 percent thinking AI will help improve the quality of customer service.

Marketing AI 40

Marketing AI Work Management Marketing Management Gartner 40

Martech

MARCH 13, 2024

Take the scenario of an innovative engineering-focused consumer products company looking to develop a new brand proposition for the market. Instead, they may evaluate a product or service based on features and benefits that reflect a sense of innovation and relevance to their lifestyle.

Marketing AI 109

Marketing AI Research Paid Search Agency Customer Surveys 109

Zoominfo

AUGUST 29, 2018

You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. But, if you don’t actively analyze the emotions and attitudes people express about your brand and products, you might be missing the bigger picture.

Analysis 176

Analysis Marketing AI B2B Marketing B2B 176

Webbiquity

SEPTEMBER 14, 2021

Seven out of 10 IT professionals think “remote workers are equally or more productive than onsite workers in a similar role,” and more than half believe that offering a remote work structure enable companies to hire and retain better talent. Attitudes Toward Remote Work Vary by Generation (Not Surprising).

Work Management 304

Work Management Research Marketing Management Paid Search Agency 304

Customer Experience Matrix

APRIL 30, 2019

You could also add add products whose purpose is privacy, like ad blockers or proxy servers; the gazillion contenders in the pay-people-to-watch ads industry; privacy-enhancing extensions to standard products such as Google Chrome and Firefox; and, perhaps most prominent, the privacy-centered positioning of Apple.

Privacy Protection 219

Privacy Protection Privacy Eye-Tracking Mobile Advertising 219

Navigate the Channel

DECEMBER 7, 2023

Break Away From Boring Being a B2B enterprise doesn’t mean your content or attitude has to be ho-hum. People value the opinions of other customers no matter what the product or service, and influencers are adept at explaining the benefits of services or products in an intimate, personal, yet non-salesy manner.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Martech

MAY 26, 2023

We’re not where we were a year ago — but lots of consumer attitudes and behaviors are still ripple effects out of that initial inflationary moment.” Over 40% report switching to generic brands, store brands and less expensive products in at least one product category. Those effects start to fade.

Gartner 105

Gartner Digital Transformation Pricing Price 105

Customer Experience Matrix

APRIL 1, 2020

The index draws on trillions of Web visits tracked by Adobe systems to construct a digital consumer shopping basket tracking a mix of products including apparel, electronics, home and garden, computers, groceries, and more. Food and health products fell after an initial stock-up surge in mid-March.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Tony Zambito

JANUARY 26, 2022

Assessing attitudes and perceptions through a specialized skill in determining mental models. They had noticed that certain channels for testing products had significant drops in revenues over an 18-month period. One way is to utilize a key aspect of buyer insights and buyer persona research that is qualitative in nature.

Buyer Personas 221

Buyer Personas Business Startups Validation 221

Zoominfo

FEBRUARY 15, 2018

For sales managers looking to give their team a productivity boost, look no further than these 20 motivational quotes. Don’t find customers for your products, find products for your customers.” – Seth Godin. Sales are contingent upon the attitude of the salesman, no the attitude of the prospect.” – William Clement Stone.

Zoominfo 278

Zoominfo B2B Sales Storytelling Conference 278

Tony Zambito

JANUARY 19, 2022

It is more than just the sum of what an organization wants to say about who they are and their products and services. It takes skillful qualitative buyer interviews to develop a picture where the colors used have to do with perceptions, beliefs, goals, attitudes, and more. It is an articulation of purpose and vision about the future.

Buyer Personas 207

Buyer Personas Organic Leads Branding Brand Identity 207

Zoominfo

OCTOBER 13, 2023

Implied consent, in this context, means that the product or service you intend to market will be directly related to the business needs of your target audience. As such, utilizing ZoomInfo to find businesses that are in the market for your products and services will help you meet the bar for implied consent.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Martech

MARCH 19, 2024

trillion in annual global productivity. Generating more leads with genAI Marketers should adopt an experimental attitude toward new AI tools. When content production is increased to produce many variations, that allows brands to speak to customer segments in more customized ways. Customer personalization and engagement.

Marketing AI 96

Marketing AI Conference Generation Loyalty 96

Salesforce Marketing Cloud

SEPTEMBER 21, 2023

Avoid common sales productivity pitfalls and boost rep efficiency Our Productivity Pitfalls workbook gives you all the tools you need to identify and tackle common productivity blockers, like tool overload and broken processes. Take a breather, soak in some wisdom, and hit those numbers. You’ve got this.

B2B Thought Leadership 64

B2B Thought Leadership Best Practices Thought Leadership Consulting 64

Customer Experience Matrix

JULY 1, 2023

This suggests that fewer specialist martech products will be needed, since truly new applications are relatively rare. Moreover, the productivity benefits of integrated suites are magnified when AI can easily orchestrate tasks within the suite, but not those on the outside. Rather, it’s the way they are treated.

Best Practices 177

Best Practices Work Management Differentiation Marketing Management 177

Webbiquity

NOVEMBER 29, 2022

Increases customer lifetime value (CLV): Building solid relationships with your consumers encourages them to spend more on your products and services. Discussing such problems helps develop a solution-oriented attitude in your workers and surfaces unique ideas to address such situations. Understand customer psychology.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Biznology

AUGUST 2, 2021

The two leaders need to report to someone who respects and likes them both and who will defend them both and their teams, and demonstrate that attitude consistently across the board. This is the famous product management role that rules the roost in CPG and other consumer categories. And that goes for the CEO as well.

B2B Sales 197

B2B Sales Account Based Marketing B2B Marketing Cost per Lead 197

Heinz Marketing

DECEMBER 11, 2018

How much more productive would you be? A keystone habit of extremely productive people is having a consistent morning schedule to start the day off right. In fact, this is one of the most popular hacks in 9 Habits of Extreme Productivity. The 5 Step Extreme Productivity Morning Routine. Start with a bad attitude.

Product 74

Product Activities Work Management Practices 74

xiQ

DECEMBER 7, 2023

Trillion in Sales Productivity Annually. xiQ leverages psychographics, a study of people’s personalities, attitudes, interests, and values, to pinpoint synergies and identify potential blockers within an organization. Transforming B2B Sales with Generative AI: The xiQ Revolution Generative AI will Create $1.2

B2B Sales 126

B2B Sales Generation Psychographics B2B 126

Webbiquity

MAY 11, 2021

An efficiency audit examines how productively a company achieves its goals and pays attention to policy compliance. The attitudes and needs your clients had last year might be quite different than they are today. Make sure you’re using your content efficiently and creating new content in a productive and strategic manner.

Efficiency 294

Efficiency Paid Search Agency Companies B2B 294

Marketing Insider Group

MARCH 24, 2021

All your research, great writing, and video production can set the stage. And, prospects will feel more comfortable asking your employees questions about your products and services. Social Media statistics show that the more you interact with prospects, the more likely they’ll be to buy your products and services.

Branding 360

Branding Brand Identity Advertising Agencies Content 360

Launch Marketing

SEPTEMBER 29, 2022

Differences in Generational Attitudes. Different gender identities have different attitudes which can influence how they receive different marketing activities, which impacts the organization’s decision upon what marketing efforts to utilize. Get the step-by-step process for building buyer personas in our B2B Buyer Personas eBook!

Buyer Personas 111

Buyer Personas Demographics Ad Building Peer-to-peer 111

Webbiquity

MARCH 4, 2021

Your Staff’s Attitude and Morale. If not managed properly, the outsourcing process can have negative impacts on your employees’ productivity. But before you can realize these benefits, there are certain factors to consider to ensure you pick the right provider.

Process 167

Process Business Work Management Privacy 167

Webbiquity

JULY 11, 2023

The selected experts also received benefits such as early access to new products and specialized training to help them maximize their cooperation. It’s a carefully choreographed production. You can take a page out of Cisco’s playbook and create something similarly compelling.

Marketing Management 191

Marketing Management B2B Marketing Planning B2B 191

Martech

JANUARY 29, 2024

mass production, low-cost fashion)?” They often prefer to support brands that prioritize environmentally friendly and ethical production processes… Keep in mind that these are general trends, and individual opinions within Gen Z may vary.”

Marketing AI 97

Marketing AI Ethics Training Opinions 97

Zoominfo

JULY 7, 2019

For sales managers looking to give their team a productivity boost, look no further than these 20 motivational sales quotes. Don’t find customers for your products, find products for your customers.” – Seth Godin Click to Tweet! 20 Motivational Sales Quotes “How you sell matters. What your process is matters.

Top of Funnel 130

Top of Funnel Zoominfo Storytelling B2B Sales 130