Paul Gillin

OCTOBER 9, 2014

Ello has attracted attention because of its pugnacious attitude expressed in a “ manifesto ” that begins, “Your social network is owned by advertisers” and ends “You are not a product.” Dozens of competitors took on Lotus with cheaper alternatives or modestly differentiated products.

Facebook 50

Facebook Social Networks Cross-Selling Network Marketing 50

Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. Blaming the Tools.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

JANUARY 16, 2012

When building a collaborative workplace, a “build it and they will come” attitude is a recipe for disappointment. Liew told of one product manager who spotted a post on the company’s Facebook page that he couldn’t decipher: “Holi hay ghar me mat bhetto.”

Peer-to-peer 50

Peer-to-peer Wiki Enterprise Management Communities 50

Paul Gillin

DECEMBER 9, 2011

Over the last three years, Texas Health has grown its use of a behind-the-firewall social network to more than 3,500 employees (the organization can’t reveal the product’s name because of a non-endorsement policy). million customers. The employee-focused social network is changing the way the business operates. Marx unlocked them.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

FEBRUARY 2, 2012

In 20 years as an editor I had developed an attitude that’s common for people who produce products: I believed that most salespeople were overpaid, under-worked and basically lazy. I spent 15 months as a sales manager, which was just long enough to learn how little aptitude I had for the job.

Cost per Lead 50

Cost per Lead Sales Qualified Leads PointClear CPL 50

Paul Gillin

NOVEMBER 28, 2011

Most CIOs are taking an attitude of, at best, benign neglect toward social networks. ” In the process, they learned the skills that have redefined office productivity. As I began prodding my network of CIO contacts, I learned that this was not unusual. The most recent research by Robert Half Technology found that 31% of U.S.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

SEPTEMBER 15, 2011

Most tools now also provide some degree of sentiment analysis, which attempts to derive attitudes from comments. A lot of people have been talking about Hewlett-Packard lately, but I doubt it’s driving profitable sales of HP products. Sentiment analysis is devilishly difficult to get right, however. Influence is contextual.

Analysis 50

Analysis PR Correlation Advertising Agencies 50