B2B Marketing Traction

JULY 1, 2015

Maybe one demographic is no longer the buyer of your product or service and a new generation is coming in. We launched the product and were the first to offer remote data entry in the early 1990s. There are always new studies coming out about new buying behavior, how we think and how attitudes are changing. Any new players?

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

MAY 1, 2015

The insights should challenge you to change your strategies, tactics and/or attitudes. ( I just heard in a presentation by Business Development Consultant Brad Grob that trusted advisors who challenge their clients perform better than advisors who merely deliver their product and maintain the relationship.).

Consulting 100

Consulting B2B Marketing B2B Marketing & Strategy 100

B2B Marketing Traction

JUNE 7, 2011

Done well, marketing can impact not only new customer sales, but also existing customer sales, wallet share (the amount of revenue you get from each customer) and employee attitude and retention rate.

Marketing Management 100

Marketing Management Buying Cycle PR Marketing & Strategy 100

B2B Marketing Traction

DECEMBER 20, 2013

Seena wrote “ Playing the Blame Game ,” about leaders and companies who ignored market and customer signals and blamed external factors for their product or business problems. Lululemon’s attempt to blame overweight women for product problems may be poor judgment on the part of its founder.

Paid Search Agency 100

Paid Search Agency Companies Class Communities 100

B2B Marketing Traction

MAY 2, 2014

CIOs have been IT heroes, recognized for control and company productivity. The biggest factor for their mutual success is a clear organization strategy that both can work toward, as well as increased communication and respect for the different attitudes that result from coming from very different backgrounds.

Enterprise Management 100

Enterprise Management Work Management CMO Marketing Management 100

B2B Marketing Traction

AUGUST 2, 2013

or merely psychographics (attitudes, behaviors) here. The number one key to un-boring B2B campaigns is thoroughly understanding the target audience. Who are your customers? I’m not talking demographics (age, income, education, etc.) You need to know your customers’ persona(s). What is their story? What really floats their boat?

B2B Marketing 100

B2B Marketing B2B Psychographics Ideal Customer Profiles 100

B2B Marketing Traction

AUGUST 17, 2011

I wrote about them in my answer to one of ten top questions business owners have about marketing in the marketing chapter of The Book on Business from A to Z – “ What’s the best strategy for marketing my product or service?” ” My favorite tools help provide three must-have pieces of information: 1.

SWOT 100

SWOT Planning Analysis Marketing & Strategy 100