Remove attitudes

Biznology

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How purposeful branding is driving millennials and social entrepreneurship

Biznology

While business entrepreneurs typically measure their performance with metrics like profits, revenues, and stock prices, social entrepreneurs are more concerned with generating a positive “return to society” and therefore use different metrics. It is more than an attitude.

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Is your marketing focus internal or external?

Biznology

If your marketing focus is on your products, your sales prices, your funnel, and your outcomes, you’ve got a problem. Your (ahem) primary focus as a marketer has to be on the needs and attitudes of your target market. All the “yours” in that last sentence should be a pretty obvious clue.

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The big challenge for big brands today: authenticity

Biznology

Before the internet, marketers had relatively free reign for making questionable competitive claims, creating a brand image of superiority, and hence demanding a premium price. The impact of these changing attitudes is already being felt by major brands. But the internet has changed the ground rules.

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Safety and Authenticity: Keys to 21st Century Leadership Excellence

Biznology

really be authentic and the price for too much authenticity at work, especially for women or people of color. ” In total, there is much to reflect on as workplace models and attitudes toward work evolve. ” In total, there is much to reflect on as workplace models and attitudes toward work evolve.

Ethics 104
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Getting better brand value from “Big Data” – the Eternal Struggle

Biznology

Most consumer product companies define value as the “benefit/price.” The more compelling and successful the benefit, the greater the value will be to customers (and usually bigger profits, as they can charge a higher price). Hope Picker is a research expert on these break-through methods. You can find her at Outlook.com ).

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Does advertising or engagement build stronger brand equity among Millennials?

Biznology

The answer was to pour money into well-crafted brands, increase pricing, and highlight distinctive product features: all designed to create a more favorable brand image that would lead to greater loyalty. He immediately set out to change the overall business culture from sales intensive to brand building, by increasing prices and advertising.

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Why Local Search is Just Like Politics

Biznology

Price sensitivity. Are they highly price sensitive (pretty common for many purchases these days), or are they willing to pay more for greater value? And, while what’s nearby is a key component for many products and services, it’s not the only component. Some other components?

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