Remove attitudes
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How I Became the Person Most Mentioned by Digital Marketers on Twitter

Convince & Convert

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). How is Pharrell the #10 most mentioned person on Twitter among digital marketers? That guy is EVERYWHERE!

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How R/GA’s Twitter Account Became the Best Follow in Marketing

Contently

They’re on Twitter because everyone says they’re supposed to be there. That’s what makes the R/GA Twitter account worth following on a daily basis. I recently spoke with the person behind the account: Chapin Clark , R/GA’s EVP and managing director of copywriting. That was the early days for Twitter.

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Watch the Attitude! Determining Where Humor Fits in Your Brand Tone

Content Standard

Deciding how much personality your content can have often requires striking a delicate balance. Personally, I’m waiting for someone to put together a textbook called Brands Misusing Hashtags for Humor. Is this attitude pervasive, or limited to a handful of mediums and channels? The post Watch the Attitude!

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How To Spice Up Your Social Media B2B Marketing

Navigate the Channel

Break Away From Boring Being a B2B enterprise doesn’t mean your content or attitude has to be ho-hum. You’re selling to a person, not a company, so making an emotional connection with your potential buyers is important. To stay on top of your game, you need to spice up your social media marketing.

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4 Ways the Twitter You Know is Changing Forever

Convince & Convert

Twitter is on its way to becoming something entirely different. This isn’t a new phenomenon, as Twitter’s first incarnation as short form narcissism gave more than a kernel of truth to the old complaint among non-users that “they didn’t want to know what people had for lunch.” Twitter as a Ratings Service.

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Six Lead Generation Trends to Watch in 2021

Webbiquity

According to a McKinsey survey , roughly 75% of B2B buyers say they prefer digital self-service and remote engagement over interpersonal interactions — an attitude that has steadily increased even as lockdowns ended. Personalized Outreach with User Data. Personalization is for the lead generation and nurturing process.

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How to Define or Refine Your B2B Brand Strategy in Five Steps

Launch Marketing

Establish Your Brand Voice A brand voice is a personality your business uses to communicate to your target audience and through marketing efforts. thought leader, experienced practitioner) as well as the personality characteristics (e.g. It defines the positions and perspectives (e.g.