Writing on the Web

OCTOBER 11, 2010

Scientists know that our attitudes and prejudices are subconscious. If you’re creating content that markets a product or service, how can you become aware of your prejudices, since they lie hidden in our subconscious brains? This last observation makes clear that subconscious attitudes are modified by experience.

Content Marketing 100

Content Marketing Digg Content Ethics 100

Act-On

NOVEMBER 15, 2023

Sales enablement best practices: Build content around the buyer journey Personalization … it’s critical, isn’t it? Personalization helps create serendipitous experiences that build connection and engagement and make it easier for sales to do their job. Yeah, you probably know that already. Here’s an example: Awareness.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Contently

FEBRUARY 21, 2023

NLP for Sentiment Analysis In a nutshell, sentiment analysis is an NLP technique that determines the emotional value of communications and tracks changes in attitudes, often by using a positive-negative scale. NLP for Content Personalization Sometimes, members of your target audience have different wants or needs in the content they consume.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Navigate the Channel

DECEMBER 7, 2023

Break Away From Boring Being a B2B enterprise doesn’t mean your content or attitude has to be ho-hum. You’re selling to a person, not a company, so making an emotional connection with your potential buyers is important. Leverage influencers for authentic product/service promotion.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Marketing Insider Group

OCTOBER 15, 2020

With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions. Your social media policy needs to include important legal, conflict, and personal account guidelines to protect your company.

Social Media 363

Social Media Media Guidelines PR 363

Salesforce Marketing Cloud

FEBRUARY 14, 2022

In that moment, the person hasn’t experienced anything ; they just got there. For a publisher or media provider, the result is ever-escalating tension between privacy and personalization: the need to build a rewarding and relevant experience for subscribers in the context of an environment that makes data sharing itself somewhat suspect.

Personalization 52

Personalization Ad Exchange Privacy Terms and Conditions 52

Customer Experience Matrix

APRIL 30, 2019

The core evidence has been that even people who say they care about privacy are willing to give up their personal data for the tiniest of incentives, whether monetary discounts or convenience. That’s still a long shot, if only because the incumbent firms have huge revenues that give them the resources to fight back.

Privacy Protection 219

Privacy Protection Privacy Eye-Tracking Mobile Advertising 219

Webbiquity

MARCH 30, 2021

However, one of the most important discoveries, part of the “next normal,” is the increased preference for and predisposition of customers towards online self-service. Online self-service has established itself as a pervasive phenomenon, with digital and remote engagement being embraced by decision-makers worldwide.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Zoominfo

OCTOBER 13, 2023

Enacted in 2018, the GDPR requires organizations to have a lawful basis for processing personal data. Other market participants” refers to any person or entity that is not acting as a consumer — in other words, B2B telemarketing can be acceptable.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Zoominfo

FEBRUARY 17, 2020

But, if you don’t actively analyze the emotions and attitudes people express about your brand and products, you might be missing the bigger picture. Consider these statistics ( source ): 71% of buyers who see a personal value in a B2B product will make a purchase. Enter, sentiment analysis. What is sentiment analysis? Social listening.

Analysis 130

Analysis Marketing AI B2B Marketing Work Management 130

B2BMarketing.net

APRIL 16, 2024

For example, through our Human Affinity model – which merges emotional intelligence with machine learning – brands and agencies alike can swiftly adapt, react, and evolve, crafting brand interactions and experiences that resonate on a profoundly personal level. It’s here that we, as marketers, must tread carefully.

Brand Identity 45

Brand Identity Branding B2B Ethics 45

Marketing Insider Group

MARCH 24, 2021

And, prospects will feel more comfortable asking your employees questions about your products and services. Social Media statistics show that the more you interact with prospects, the more likely they’ll be to buy your products and services. Younger audiences are especially skeptical when it comes to believing marketing messages.

Brand Identity 357

Brand Identity Branding Advertising Agencies Content 357

Launch Marketing

SEPTEMBER 29, 2022

Developing B2B buyer personas is important for many reasons, including crafting targeted messages and personalizing marketing activities. But, before focusing on messaging and personalizing marketing efforts it is key to understand all the components that make up buyer personas, especially demographics.

Buyer Personas 111

Buyer Personas Demographics Ad Building Peer-to-peer 111

Zoominfo

AUGUST 29, 2018

But, if you don’t actively analyze the emotions and attitudes people express about your brand and products, you might be missing the bigger picture. Consider these statistics ( source ): 71% of buyers who see a personal value in a B2B product will make a purchase. Enter, sentiment analysis. What is sentiment analysis? Social listening.

Analysis 176

Analysis Marketing AI B2B Marketing B2B 176

Seismic

JANUARY 18, 2024

A third of our sessions were led by our incredible Professional Services team of experts. Change management factors in individual work styles, preferences, and attitudes, as well as organizational outcomes – like successfully rolling out an enterprise enablement solution to multiple teams within an organization.

Enterprise Management 111

Enterprise Management Work Management Marketing Management Practices 111

Inbox Insight

JANUARY 15, 2024

Applications of technographic data Technographic data can be applied in various ways to enhance marketing and sales strategies: Precise customer segmentation : Technographic data can help businesses categorize and prioritize their prospects based on their technology usage, enabling more personalized customer engagement.

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 102

Marketing Insider Group

MARCH 24, 2020

The culture of an organization is a result of several elements that all add up to an overall feeling, atmosphere, and attitude for people working there. You can think of culture as being akin to the personality of your business. There’s no easy way to describe culture. How to Initiate Culture Change in Your Organization.

Marketing Strategy 312

Marketing Strategy Marketing & Strategy Planning Work Management 312

B2BMarketing.net

APRIL 16, 2024

For example, through our Human Affinity model – which merges emotional intelligence with machine learning – brands and agencies alike can swiftly adapt, react, and evolve, crafting brand interactions and experiences that resonate on a profoundly personal level. It’s here that we, as marketers, must tread carefully.

Ethics 52

Ethics Brand Identity Branding B2B 52

SmartBrief - Marketing

MARCH 5, 2024

When owners invest in their employees, they can reap incredible rewards as a business because of the better products and services they provide customers. This dynamic is especially true for franchise and service-based businesses where employees are in customer-facing roles. Exceptional customer service. And guess what?

Business 93

Business Allocation Lead Scoring Lead Ranking 93

Salesforce Marketing Cloud

OCTOBER 26, 2021

Given these attitudes, it’s easy for some data-dependent marketers to lose hope or feel it’s too late to recapture lost trust. Consumers want and expect the ability to control their personal data, retain the right “to be forgotten,” and actively manage their privacy preferences. Give users more control over their personal data.

Privacy 95

Privacy Tactics Terms and Conditions Psychographics 95

Salesforce Marketing Cloud

SEPTEMBER 21, 2023

It’s about helping people solve problems or achieve goals.” — John Barrows , CEO, JB Sales “Sales are contingent upon the attitude of the sales[person], not the attitude of the prospect.” ” ― Rob Liano , sales strategist and author “Make every interaction count. Even the small ones. They are all relevant.”

B2B Thought Leadership 64

B2B Thought Leadership Best Practices Thought Leadership Consulting 64

Martech Advisor

OCTOBER 29, 2019

Banks have begun to use AI to leverage their customer data to drive engagement and increase loyalty through hyper-personalized experiences. These types of hyper-personalized experiences will soon become the norm for customers as banks begin asking their permission to access data from their smartphones, like location and current activity.

Personalization 63

Personalization Privacy Multi-Channel Loyalty 63

Stevens & Tate

JUNE 16, 2023

It’s how you make your business, products, or services known to your target audience. You must devise creative advertising strategies if you want your customers to choose your products or services over the competitors’ While there are many ways to advertise, your chosen strategy must fit your brand objectives.

Advertising Agencies 70

Advertising Agencies Advertisements Advertising Marketing & Strategy 70

ClearVoice

MAY 29, 2023

The number of marketing personas you will need depends on the products or services you offer and your target audience. In 1994, Angus Jenkinson proposed grouping people with similar attitudes. It encouraged marketers to ask the questions: What is a person trying to get done? Also, how to communicate with them more effectively.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Heinz Marketing

FEBRUARY 20, 2020

If you don’t understand the people you are targeting, how are you going to sell them your product or service? This will help you better understand how your product/service can benefit them but also, how to speak to them with a message that will resonate. What would make your services or product a must-have for them?

Buy 97

Buy Buyer Personas Trigger Marketing Validation 97

SmartBug Media

JULY 25, 2023

Celebrate Successes It should be no surprise that AI plays a pivotal role in content creation by helping marketers craft highly targeted and personalized messages. AI can also perform sentiment analysis on social media data, providing insights into consumers' perceptions and attitudes toward a brand or product.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Zoominfo

OCTOBER 28, 2021

If you have the attitude that it’s just going to take a long time, then it’s going to take a long time,” sales growth advisor Ryan Staley said on a recent episode of the Sales Leadership Podcast. “If Take a Multi-Threaded Sales Approach Discussing an enterprise deal with just one person at the prospect company won’t work.

Enterprise Management 130

Enterprise Management Work Management Zoominfo Sales Cycle 130

Salesforce Marketing Cloud

JANUARY 3, 2024

Instead, you need to be a curious problem solver who uses your emotional intelligence to be of service. A sales pitch is a script or quick message that lets you share critical information about your product or service with a potential buyer. Successful sales pitches: Use a unique, personalized opening. Be concise.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

ClearVoice

JUNE 10, 2021

Dig into no is not an answer attitude. Content marketing is all about informing the reader about a product or a brand and hopefully nudging them toward buying a product or service, explains Daley Quinn , a freelance lifestyle journalist and content strategist. Dig into that ‘no is not an answer’ attitude. Look at all angles.

Content Marketing 108

Content Marketing Paid Search Agency Advertising Agencies Content 108

Salesforce Marketing Cloud

MARCH 7, 2024

Personalize, personalize, personalize. As someone in this segmented group, I could receive emails offering exclusive California-based fitness events, personalized workout plans for beginners (considering my recent subscription), or promotions on fitness gear tailored to my interests.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Marketing Insider Group

NOVEMBER 23, 2023

They may help you on your personal quest for content answers. That’s why financial service firms were early in content marketing: there’s a huge need for information in the customer journey. Content marketing is less about the sale of a product/service than that of an idea and the brand behind the idea.

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

Martech

NOVEMBER 14, 2023

Among those who are using AI, the top tactics are content personalization, email retargeting and subject line optimization. The race has begun for email service providers to develop plug-ins and advancements. The true compliance chain is not just CAN-SPAM but also receivers, blocklist services, the ESP itself and many other layers.

Planning 125

Planning Marketing AI Enterprise Management Work Management 125

Only B2B

AUGUST 25, 2020

Demand Generation is a detailed approach to the sales and marketing program that is fabricated to develop interest, indulgence in the services or products which B2B companies sell. The researched data will provide the clear picture about the preferences, attitudes and customer behaviour. ABM HELPS IN PERSONALIZATION.

Account Based Marketing 133

Account Based Marketing Demand Generation Agencies Demand Generation Marketing AI 133

Martech

NOVEMBER 11, 2021

This ongoing research project, based on a survey of over 9,000 individuals in 12 global regions, confirms that digital interactions are now strongly preferred to in-person encounters, especially for financial services, travel and other ticket purchases, non-grocery shopping and even healthcare. Best and worst. Why we care.

Verticals 91

Verticals Demand Consulting Customer Surveys 91

Martech

FEBRUARY 5, 2024

Since we can’t personally ask everybody who buys our products or uses our services, surveys are the most versatile and least expensive way to get the info we need. Questions that address specific aspects of that experience, like brand attitudes, the purchase process or a service contact. The boss told us to do it.

Ideal Customer Profiles 122

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 122

GreenRope

JANUARY 30, 2017

An Interview with the Customer Service Guru, Shep Hyken. It is not every day that I get to interview one of the great experts in customer service. However, a short time ago, I got the opportunity to speak with Shep Hyken, author, speaker, and customer service guru. Question 1. Hyken: A frictionless experience. Am I right?

Service 40

Service FAQ Rules Training 40

GreenRope

JANUARY 30, 2017

An Interview with the Customer Service Guru, Shep Hyken. It is not every day that I get to interview one of the great experts in customer service. However, a short time ago, I got the opportunity to speak with Shep Hyken, author, speaker, and customer service guru. Question 1. Hyken: A frictionless experience. Am I right?

Service 40

Service FAQ Rules Training 40