Oktopost

JUNE 4, 2020

A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. But with the metaphorical and literal explosion of social media, defining “best judgment” and “be real” has gotten a lot less straightforward. Use of company social accounts.

Social Media 146

Social Media Media Guidelines Privacy 146

EveryoneSocial

JULY 7, 2021

Twenty years ago, there were no social media marketers. And in the couple of decades since the profession was invented, the role has evolved as rapidly as social media itself. Today, social media professionals wear many hats, juggle countless tasks, and have their hand in virtually every part of the business.

Social Media 110

Social Media Social Marketing Advertising Agencies Media 110

Sprout Social

NOVEMBER 10, 2022

In a nutshell, your social media bio is your brand’s most basic elevator pitch—a snapshot of what you do, who you are and how you meet customers’ needs. While he died before the turn of the 20th century (so the timing’s a little off), he could have easily been describing the perfect social media bio. Grow your audience.

Social Media 91

Social Media Branding Brand Identity Media 91

Sprout Social

OCTOBER 18, 2018

Social media is officially part of the business environment. Your customers expect you to be active online and available to answer any questions they have and your employees are already visiting social channels on a daily basis. 47% of employees now use social networks to connect with customers.

Social Media 111

Social Media Media Guidelines PR 111

NuSpark Consulting

JULY 13, 2016

B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. Only five years ago, almost half of B2B executives still thought social media was irrelevant to their company, and this attitude has definitely had an influence on slower adoption.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Marketing Insider Group

MARCH 24, 2021

When a customer takes the time to write a review, become one of your social media followers, or participate in a campaign, it says something about your products: they’re worth shouting about. Instead of publishing self-promotional content on social media, share tips, how-tos, and advice.

Branding 360

Branding Brand Identity Advertising Agencies Content 360

Webbiquity

NOVEMBER 29, 2022

But social media, review sites , and influencer marketing have exponentially amplified the voices of customers. Buyers now rely less on information provided by suppliers and industry analysts , and more on what they find about your brand through reviews and other online sources. Image credit: Blake Wisz on Unsplash.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Customer Experience Matrix

APRIL 1, 2020

Online groceries, cold medications, fitness equipment and computers surged, as did preordering for in-store pickup. They report that total retail demand fell by 86% by the end of March and even online revenue is down 73%. In the later survey, 49% of consumers said they were buying less in-store and 34% were shopping more online.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

EveryoneSocial

OCTOBER 24, 2018

Getting Corporate Social Media to be More Genuine. Often, it’s that the message comes across as slick and pushy, or that it seems to have been generated in a vacuum without any consideration for the audience’s trending tastes, attitudes, and sensibilities. But this is easier said than done with corporate social media.

Social Media 81

Social Media Media Multi-Channel Paid Search Agency 81

Sprout Social

APRIL 24, 2023

It’s no wonder that influencer marketing is one of the most popular forms of social media marketing. The influencer-consumer relationship is evolving right alongside social media (and just as rapidly as the networks themselves). Last year, BeReal burst onto the scene , emphasizing unedited and uncurated social sharing.

Advertising Agencies 120

Advertising Agencies Planning Social Media Paid Search Agency 120

Zoominfo

FEBRUARY 17, 2020

You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. But, if you don’t actively analyze the emotions and attitudes people express about your brand and products, you might be missing the bigger picture.

Analysis 130

Analysis Marketing AI B2B Marketing Work Management 130

Content Standard

MAY 10, 2018

The company’s social media strategy has netted it 226,000 Twitter followers—more than five times what they had just five months ago —as well as a prominent position in the current internet zeitgeist. MoonPie’s social media strategy has been incredibly successful at moving product. Character Is Key.

Social Media 66

Social Media Media Marketing & Strategy Advertising Agencies 66

Zoominfo

AUGUST 29, 2018

You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. But, if you don’t actively analyze the emotions and attitudes people express about your brand and products, you might be missing the bigger picture.

Analysis 176

Analysis Marketing AI B2B Marketing B2B 176

EveryoneSocial

AUGUST 6, 2019

Anything your organization does — whether online, at events, or even internally — THAT is where you are displaying the brand voice. But a great way to create a brand that stands out — as well as helps your company build a strategy and make brand improvements — is through the use of social media. .

Social Media 68

Social Media Branding Brand Identity Media 68

FMG Suite

JULY 7, 2019

Social media is no longer avoidable. And sixty-nine percent of adults aged 50-64 are on social media according to the Pew Research Center. . Of the advisors who have embraced social media to find new clients, it’s been a major success. Social media is not something to ignore anymore!

Social Media 60

Social Media Media Marketing & Strategy Curation 60

Customer Experience Matrix

APRIL 30, 2019

But the same surveys show a substantial minority don’t want their data tracked at all and many have stopped using big social media platforms due to privacy concerns. There’s a reasonable possibility that we’ll soon gain access to an alternative universe of online systems that protect rather than destroy consumer privacy.

Privacy Protection 219

Privacy Protection Privacy Eye-Tracking Mobile Advertising 219

KoMarketing Associates

MARCH 11, 2021

Influencer marketing has not always been a large area of investment for marketers, but new research suggests that many in the industry are changing their attitude about this tactic. Clearly, many firms now realize the insatiable demand for online content and have increased their content marketing accordingly,” wrote the authors of the report.

Marketing Report 205

Marketing Report Effectiveness Advertising Benchmark Statistics 205

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Writing on the Web

NOVEMBER 15, 2011

Better Late than Never" alt=" Entering the World of Social Media: Better Late than Never" />. (A Better Late than Never" width="150" height="150" /> The younger generation is, without fail, the heaviest participant in social media. Engaging in social media in any capacity can be quite intimidating.

Social Media 100

Social Media Media Blogger Acquisitions 100

Convince & Convert

JUNE 24, 2011

Everything you know about social media you probably learned in high school. In full disclosure, a lot of our social media strategy flows out of the work we do with Jay Baer. He’s been great, taught me and our entire agency a ton about how to develop and deploy social media for our clients and own efforts to grow business.

Social Media 154

Social Media Media Peer-to-peer Word of Mouth 154

Marketing Insider Group

NOVEMBER 23, 2023

Nor is it a television, radio, or online commercial. What’s the difference between content marketing and social media? A brand’s social media sites can serve as channels for marketing content, but there is a key distinction between content and social media marketing. It’s not a billboard or poster.

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

SmartBug Media

JULY 25, 2023

At SmartBug, we’re currently using AI tools to help us with blog writing , social media post creation, SEO optimization, data analysis, sales support , email marketing , and more. I use it to create first drafts of social media posts, blogs, emails, etc. I also use it to enhance our writing.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter?

Branding 107

Branding Brand Identity Aggregators Marketing Analytics Tools 107

Contently

NOVEMBER 22, 2021

Around 58 percent of respondents said online events produced the best results over the last 12 months — with research reports and articles less than 3,000 words coming in a close second. While social media is evolving quickly , it remains one of the most important ways to engage your audience and distribute content.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

Martech

JANUARY 26, 2023

With the many platforms and apps, it can take time to understand where your audience spends time online. Therefore, companies must collect and analyze data from all sources — digital, social media and audience analytics. Social media metrics for paid and organic content are just as important when measuring performance.

Paid Content 137

Paid Content Enterprise Management Work Management B2B Marketing 137

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. Your expectations and attitude.

Social Media 127

Social Media Media Blogger Co-Registration 127

Contently

APRIL 5, 2022

Rather than pursue Google’s in-out expansion, Facebook has bolstered its own innovation by buying other social media platforms, the biggest of which are WhatsApp and Instagram. Thus Google can act as a paternal online figure and direct users to pay-to-play products. Social Savvy. Its marketing reflects this.

Facebook 157

Facebook Google Paid Search Agency Content Marketing 157

B2B Marketing Directions

FEBRUARY 7, 2021

The B2B Institute and GWI recently published a research report that provides a wealth of important insights regarding the attitudes, behaviors, and working lifestyles of millennial B2B decision makers. Work in BETA provides a fresh look at the attitudes and behaviors of millennial B2B buyers, and I recommend that you read the full report.

B2B 75

B2B Trade Show Customer Surveys Vendors 75

Biznology

NOVEMBER 27, 2012

I routinely tell people that they need to give ’til it hurts when it comes to blogger outreach and online engagement — you need to offer the gift people want and not the gift you’re ready to give. You need to do the same thing when it comes to developing a cult of personality online.

Social Media 80

Social Media Process Product Media 80

Tomorrow People

NOVEMBER 25, 2021

This is known as having a pseudo-attitude (a key concern in marketing research) and must be avoided at all costs, as they dilute the value of your VoC data. Online customer reviews. Social media is a more informal source of collecting VoC data compared to other methods, but the information you get can be extremely useful.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

Stevens & Tate

JUNE 16, 2023

Consider the specific demographics of this target group, including the following: Their gender Age Attitudes Personal values and attitudes Income levels Occupation. Online marketing provides an array of advertising strategies, as previously mentioned.

Advertising Agencies 71

Advertising Agencies Advertisements Advertising Marketing & Strategy 71

The Lead Agency

APRIL 14, 2024

Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries. Every year, the industry’s best and brightest share their perspectives to tell the online world what’s coming around the corner. “Look over here.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Biznology

APRIL 20, 2022

These are exactly the kinds of tactics that erode trust in both B2B and B2C marketing, whether its websites, email, mobile apps, social media or SMS. With luck, changed practices will lead to changed attitudes and restored trust. Digital Marketing Deserves its Reputation. appeared first on Biznology.

Trust Marketing 104

Trust Marketing Transparency Privacy SMS 104

Biznology

JUNE 24, 2010

You might not realize it, but social media is turning every company into a service company. If you expect your customer service team to check to see what complaints are popping up online, you might need to treat them nicely. Forced social media looks forced. So what does this have to do with the Internet?

Social Media 80

Social Media Media Twitter Internet Marketing 80

Marketing Insider Group

SEPTEMBER 10, 2019

Long known for its quality computers, Dell started an employee program called “ Social Media University ” to teach employees how to promote the brand online through social media posts. Back in 2015, this athletic footwear company took a bold step, empowering its employees to become brand advocates.

Case Study 146

Case Study Case Studies Activities Studies 146

seo.co

JANUARY 1, 2023

Consider that this information could also be published in the form of a valuable blog entry, a useful and authoritative whitepaper, or a series of social media posts that help the website build its engagement levels and create a viral following on Facebook, Twitter, Tumblr, Pinterest, and other networks.

SEO 98

SEO Viral Marketing Statistics Case Studies 98

ClearVoice

MAY 29, 2023

In 1994, Angus Jenkinson proposed grouping people with similar attitudes. Psychographics: Personality traits, values, beliefs, and attitudes toward specific topics, interests, hobbies, and lifestyles. For example, social media, search engines, email marketing, influencer marketing, etc.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52