Contently

APRIL 5, 2022

Google Chrome, Gmail, YouTube, and Google Pixel are just four of dozens of ventures into which the giant has strayed—few of them unsuccessfully. Rather than pursue Google’s in-out expansion, Facebook has bolstered its own innovation by buying other social media platforms, the biggest of which are WhatsApp and Instagram.

Facebook 157

Facebook Google Paid Search Agency Content Marketing 157

Convince & Convert

FEBRUARY 11, 2016

The Evolution of Dance (and YouTube). Ten years ago, before the dawn of the big man on video campus (YouTube), Judson Laipply filmed himself doing a dance routine that was a comedic bit for one of his motivational speeches. so he chose YouTube as his video service because of its user-friendly layout. ” —@judsonlaipply.

Youtube 81

Youtube Viral Marketing Content Video Marketing 81

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. What’s the difference between content marketing and social media? What is NOT content marketing?

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

SmartBug Media

FEBRUARY 23, 2024

EXAMPLE—LONG-TERM PLAY : A SaaS company runs its regular marketing report and finds that YouTube content featuring direct contact links consistently converts the most viewers. The attitudes and behaviors of your audience, as individuals and as a collective, are always changing. Analyze and evaluate often.

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64

Convince & Convert

AUGUST 28, 2011

Social media is unique in that it is the only medium yet conceived where companies are playing in the exact same sandbox as we’re playing personally. Because fundamentally, doing social media “right&# with equal doses of speed, caring, delight , and panache is not simple. Simple isn’t all it’s cracked up to be.

Social Media 155

Social Media Media Marketing Automation Services Advertising Mediums 155

Only B2B

FEBRUARY 23, 2022

Furthermore, social media is still very much in play in any industry, depending on your target demographic. Since the invention of the mobile phone, lead generating channels such as websites (through search engines) and social media networks have exploded. Business Attitudes. LinkedIn is still the go-to site for B2B.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Spiralytics

NOVEMBER 14, 2023

Digitally endemic, exposed to emerging technologies, and a unique perspective on global issues mark the upbringing of Gen Alpha, shaping their attitudes and expectations as customers. Prefers visual content Gen Alphas have an affinity for visual content, spending ample time on platforms like Instagram, YouTube, and TikTok.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Marketing Insider Group

SEPTEMBER 10, 2019

Long known for its quality computers, Dell started an employee program called “ Social Media University ” to teach employees how to promote the brand online through social media posts. Back in 2015, this athletic footwear company took a bold step, empowering its employees to become brand advocates.

Case Study 146

Case Study Case Studies Activities Studies 146

The Lead Agency

APRIL 14, 2024

” That was the general attitude. From your episodes, you could pull a quote and post it on social media. You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. Once upon a time, a B2B podcast was all about branding. “Look over here. We’re so knowledgeable.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Onalytica B2B

JANUARY 17, 2018

In addition to this, YouTube videos with “review” included in the title have also reached a total watch time of 50,000 years on mobile alone in the last 2 years. This morning check includes catching up on emails, checking social media notifications and general social media browsing. What does this tell us?

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

Hubspot

DECEMBER 11, 2019

They have different attitudes about technology and money. But although Gen Z never had to know a time where they didn't have a cool gadget to solve basic problems, the impact of technology, the internet, and social media has still taken a toll on the group. Millennials and Gen Z also have different attitudes around money.

Mobile Advertising 101

Mobile Advertising Paid Search Agency Mobile Marketing Marketing & Strategy 101

Rain: The Growth Agency

MARCH 30, 2020

For example, if your video units for linear TV, OTT, Facebook and YouTube are fundamentally not a fit, you might consider developing new spots using graphics, stock images, new voiceover and other fast, inexpensive components. It may not be ideal, but it’s better than being tone-deaf and facing a social media backlash.

Creativity 52

Creativity Planning Advertising Agencies Advertising Mediums 52

Excelsior Research

FEBRUARY 1, 2022

It showed that he had researched the brand and had the right attitude, creativity, and sense of humor to fit the team perfectly. His YouTube video focuses on different sections, About Me, Portfolio, and Timeline. Connect with us on [social media icons and YouTube] and drop a hi in our DM. QR code does wonders.

Ideal Customer Profiles 52

Ideal Customer Profiles Youtube Creativity Paid Search Agency 52

Customer Experience Matrix

OCTOBER 14, 2019

Other types of video, available through YouTube, Instagram, TikTok, Snapchat, Twitch, and much else, are delivering new mass. It’s true that a vastly more fragmented media landscape will be harder for marketers to manage. It’s true that a vastly more fragmented media landscape will be harder for marketers to manage.

Privacy 149

Privacy Advertising Agencies Advertisements Advertising 149

Navigate the Channel

MARCH 6, 2023

to modify attitudes, change behavior, create conviction, or influence preference? Focus on Media Interested in You While you want to establish a presence with the media in general, honing your focus to those within the general business sector will yield more tangible results. to deliver information and understanding?

Public Relations 65

Public Relations Lock-In Work Management PR 65

Sprout Social

MAY 26, 2020

As digital media becomes the primary (or only) customer-facing means of communication for most organizations, digital literacy is more important than ever before. Digital literacy, also known as media literacy, isn’t a new concept. What does the challenge of media literacy mean for marketing today? Let’s dig in.

Planning 141

Planning Paid Search Agency Digital Marketing Funnels Work Management 141

Content Standard

SEPTEMBER 23, 2015

When it comes to social media marketing, there hasn’t been too much scrutiny given to this question (keeping interactions positive while giving page admins control of posts and conversations is a beneficial marketing position to be in, after all). Aggregator Versus Social Media Marketing.

Social Media 40

Social Media Social Marketing Media Aggregators 40

Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. What is brand experience? Why does brand experience matter?

Work Management 111

Work Management Marketing AI Brand Identity Branding 111

Convince & Convert

FEBRUARY 4, 2015

When I shot this episode of Jay Today (my thrice-weekly, three-minute video show on business, life, and social media) I was in beautiful Puerto Vallarta, Mexico on the annual Convince & Convert Team Strategic Planning Session. She’s also a terrific follow in social media and runs our new Twitter account @Convince.

Training 131

Training Social Media Video Marketing Youtube 131

Biznology

NOVEMBER 27, 2012

In a post-recession America, more and more people are interested in investing their hard-earned dollars into people, into personal production, into innovation, and into a generous attitude. And these guys aren’t only personable and generous, they’re also engaged with top influencers on YouTube , message boards, and on blogs.

Social Media 80

Social Media Process Product Media 80

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Heinz Marketing

JUNE 16, 2020

According to a survey back in 2017 by CareerBuilder , a full 70 percent of employers “use social media to screen candidates before hiring,” and 54% have eliminated a candidate based on social media. and poke around LinkedIn Learning , Skillshare , or YouTube. This stuff matters! But you have to start somewhere.

Internet Marketing 95

Internet Marketing Opinions Deliverability Linkedin 95

Contently

SEPTEMBER 26, 2017

You can watch the full video of our conversation below, which is the latest part of our Accountable Innovation Series in partnership with Magnet Media , an industry-leading global strategic studio. So age and gender, by attitude, by geography, by platform, by time of day. I’m Joe Lazauskas, Contently’s editor-in-chief.

Research 133

Research Paid Search Agency Content Best Practices 133

B2B Marketing Traction

JULY 1, 2015

I know everyone is selling social media now ( I’m annoyed too, as it is not a panacea – it’s just another marketing channel! ). But, social media is a place where many people spend time. Read my post here for a practical approach to social media.). Read my post here for a practical approach to social media.).

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

Canadian Marketing Association

MARCH 21, 2018

To find opportunities in the health and wellness space, we surveyed 1,000 Canadian adults, with representation across ages, genders and provinces, in English and French Canada, to understand their health & wellness behaviours and attitudes. Males rated YouTube higher. Millennials rated Retailer websites higher.

Click Rate 48

Click Rate Youtube Segmentation Social Media 48

illumin

DECEMBER 14, 2023

These include (but are not limited to): demand-side platforms (DSP) or sell-side platforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

These include (but are not limited to): demand-side platforms (DSP) or sell-side platforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Hubspot

NOVEMBER 26, 2018

In a 1994 study that tested music’s effect on brand attitudes , half the participants watched an apple juice commercial with music while the other half watched it without music. Whether you’re creating fun social media videos, persuasive product videos, or even serious training videos, music can separate your video from the rest of the pack.

Video Marketing 98

Video Marketing Curation High Quality Lead Advertising Agencies 98

Martech Advisor

MARCH 31, 2020

Lynne Clement , client success specialist at ApexDrop , exclusively told MarTech Advisor, Consumer attitudes and behaviors are changing. They are spending more time on OTT streaming platforms for entertainment, social media for connecting with the outside world, e-commerce portals for shopping, and so on. Marketers must start there.

Marketing Budget 144

Marketing Budget Marketing & Strategy Marketing Strategy Work Management 144

Porch Group Media

OCTOBER 24, 2019

Just as importantly, they have very specific attitudes towards how brands decide to engage them while they are online. . YouTube and Google both launched 6-second bumper ads as a way to offer brands a creative way to extend brand reach in a short time frame. eMarketer ). Check out this example of a high-impact bumper ad by Reese’s.

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Convince & Convert

AUGUST 23, 2013

This week: From ExactTarget , a blog post called 45 Ways to Build Trust in Your Brand Using Social Media. They also have an amazing free report on the top 50 retail brands’ social media use in 2013. This attitude about the importance of educating the consumer permeates every channel that Amerifirst maintains on social platforms.

Inbound Marketing 130

Inbound Marketing Advertisements Advertising Paid Search Agency 130

Convince & Convert

JANUARY 12, 2016

I partnered with Tom Webster’s firm — the highly respected attitude collection group Edison Research – to take a close look at the current state of hate. Answering customer complaints in social media, review sites, and forums blows their minds and wins their hearts. I’d love your support in this critical pre-order phase.

Case Studies 77

Case Studies Case Study Differentiation Paid Search Agency 77

Convince & Convert

JANUARY 12, 2016

I partnered with Tom Webster’s firm — the highly respected attitude collection group Edison Research – to take a close look at the current state of hate. Answering customer complaints in social media, review sites, and forums blows their minds and wins their hearts. I’d love your support in this critical pre-order phase.

Case Studies 75

Case Studies Case Study Differentiation Paid Search Agency 75

LEADership

FEBRUARY 10, 2015

Alan is the Principal and CMO of Alan See CMO Temps, LLC and a Forbes Most Influential CMO on Social Media. How quickly and how efficiently these individuals will adapt depends on their attitude and aptitude to learn new things. On Getting the C-Suite Involved with Social Media…. So it’s time for a strong reminder and refresher!

CMO 40

CMO Social Media B2B Thought Leadership Media 40

Bannerflow

DECEMBER 9, 2020

In IAB Europe’s recent report ( Attitudes to Programmatic Advertising 2020 ), they noted that more and more marketing agencies are adopting this trend – in fact, 71% of agencies were considering this solution in 2020, compared to 57% in 2019. After all, who knows when we can travel longer distances again! Mobile friendly.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

DotDigital

JUNE 25, 2021

Because what you will be recommended on social media, on Etsy, Amazon, on YouTube, or wherever you’re looking to consume, is likely not created by or owned by a Black person. A good example is the fitness industry and those hugely popular at-home workout videos on YouTube. Tim Langford – VP Operations.

Work Management 52

Work Management Marketing Management Act-On Youtube 52

ClearVoice

MARCH 22, 2019

This attitude isn’t just trendy or quotable, but it’s a perspective that fosters a collective support system of shared wisdom and camaraderie. Though the world of writing is historically competitive, it takes more than a wordsmith to make media magic. Consider your online portfolio. Make yourself available — and share the wealth.

Tips 70

Tips Blogger Aggregators Barriers 70