Remove attitudes
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Where to Find AI in Your Content Marketing Technology

Contently

This is the practice of understanding consumer attitudes and opinions using technology. It then analyzes those conversations to understand consumer attitudes about the brand. Understanding customer attitudes and intentions doesn’t just apply to B2C companies, either.

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Sneak Preview: Insights from SiriusDecisions case study presenter, Peter Bell, Head of Marketing, Marketo

Televerde

As a platinum sponsor, we are presenting with Marketo (oh, to be a fly on the wall at Marketo during these exciting times !) about How Marketo and Televerde Created a Global, Scalable Demand Generation Engine. Besides the Adobe acquisition of Marketo, what marketing trends are most exciting to you? Marketing Operations.

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Getting to ABM: notes from the field

Biznology

David identified four factors key to Enli’s ABM success: process, culture, attitude, and metrics. It’s about attitude, enabled by a culture we created, where everyone knows the goal. Reports from Google or Marketo are no longer enough. It’s been a long, but productive, journey. Fascinating stuff. The customer was blown away.

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Why 75% of Your Marketing Emails Are Never Read

Adobe Experience Cloud Blog

But many don’t have a life at all, according to a recent Adobe survey – into attitudes toward email. The post Why 75% of Your Marketing Emails Are Never Read appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Emails have a short life. And when they are read, 50% aren’t considered useful.

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The New Reality | Suddenly, it feels like it’s 2025. And things look good.

Adobe Experience Cloud Blog

What ties them together is that they’ve had a profound, positive impact on how business works and customer attitudes – and hopefully will continue to do so. . Marketo ’s sister company, Magento , is reporting big increases in demand for its commerce solutions, often from companies that didn’t need it before coronavirus. .

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State of Customer Data Platforms in Europe

Customer Experience Matrix

Then again, a Marketo survey found that European respondents (from a mix of IT, marketing, sales, and service departments) were generally more satisfied with their tools and performance, even though they lagged North Americas in slightly innovation and more clearly in strategic alignment with corporate objectives.

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5 Big Marketing Lessons | What I’ve Learned in 23 Years of Marketing

Adobe Experience Cloud Blog

Entrenched attitudes are hard to dig out, but they can be overcome. The post 5 Big Marketing Lessons | What I’ve Learned in 23 Years of Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Today it’s much easier to show that it works, using data to. The solution? Fight back. Prove your worth.