B2B Marketing Directions

AUGUST 21, 2022

It's important to emphasize that the TrustRadius research focused exclusively on the attitudes and behaviors of B2B technology buyers. As noted earlier, the TrustRadius research focused exclusively on the attitudes and behaviors of B2B technology buyers. Astute B2B marketers will address both of these buyer expectations.

Marketing Management 52

Marketing Management Research B2B Vendors 52

Writing on the Web

OCTOBER 11, 2010

Scientists know that our attitudes and prejudices are subconscious. We may think we’re fair and all-inclusive , but our brains operate surreptitiously, sending us intuitive messages that influence our speech, our decisions and our behavior… and if you’re a content marketer, it will permeate the content you write !

Content Marketing 100

Content Marketing Digg Content Ethics 100

KoMarketing Associates

MARCH 11, 2021

Influencer marketing has not always been a large area of investment for marketers, but new research suggests that many in the industry are changing their attitude about this tactic. Additionally, three-fourths of marketers intend to dedicate a budget to influencer marketing at some point this year.

Marketing Report 205

Marketing Report Effectiveness Advertising Benchmark Statistics 205

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Content Standard

OCTOBER 1, 2018

Marketing history is littered with the bodies of humorous campaigns gone wrong. But does the possibility of a joke missing the mark mean that the best strategy is to just stay away from any sense of attitude altogether? In most cases, trying to be humorous 24/7 is a difficult ask for even the funniest of marketing teams.

Brand Identity 67

Brand Identity Branding Paid Search Agency Television marketing 67

Martech

JUNE 14, 2023

There are a lot of stats out there about marketing and artificial intelligence. Not just in the technology, but in attitudes and usage. Here’s a collection of statistics about AI and marketing with the date of the survey included. say AI will most likely greatly enhance their marketing efforts. more than two years old.

Marketing AI 134

Marketing AI Stats Planning Marketing Automation Services 134

Contently

JANUARY 31, 2023

We could all be forgiven for briefly believing that artificial intelligence (AI) and machine learning (ML) in marketing are only about generating content. Time to move past the awe of the previous few months to take a level-headed look at the many ways AI shows up in marketing technology to generate broad impact.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Marketing Insider Group

JULY 21, 2019

In a world of rapidly advancing technology, changing customer attitudes, and unpredictable trends, marketing is evolving at lightning speed. The post The Future of Marketing and the Changing Role of the CMO appeared first on Marketing Insider Group. The role […].

CMO 240

CMO Forrester Marketing & Strategy Marketing Report 240

The Forward Observer

NOVEMBER 17, 2023

If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Douglas Burdett, host of The Marketing Book Podcast. About the Author Anthony Ianarino is a reader, writer, author, speaker, entrepreneur, and sales leader, and trainer.

Marketing & Strategy 130

Marketing & Strategy Click Rate Trigger Marketing Consulting 130

Contently

FEBRUARY 21, 2023

As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. Integrating NLP Into Your Content Marketing Efforts As a content marketer, you may think of NLP as a term you would hear from your engineering friends.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Martech

OCTOBER 16, 2023

Marketers are feeling much more optimistic this quarter, according to the CMO Survey from Deloitte. The Marketer Optimism Score, which measures marketer sentiment on a scale of 0 to 100, went from 58.3 It was followed by B2B product marketers at 67.1%, B2B services at 66% and B2C products at 64.5%. Marketing spend.

Allocation 113

Allocation Marketing Budget Forecasting Lead Scoring 113

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. Traditionally, marketing analysts have used data mining techniques on structured customer data to identify behavioral patterns and build predictive models. There are many more use cases for AI in market research.

Marketing AI 108

Marketing AI Research Paid Search Agency Customer Surveys 108

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. When did content marketing start?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Zoominfo

FEBRUARY 17, 2020

But, if you don’t actively analyze the emotions and attitudes people express about your brand and products, you might be missing the bigger picture. Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. What is sentiment analysis?

Analysis 130

Analysis Marketing AI B2B Marketing Work Management 130

Marketing Insider Group

MARCH 24, 2020

The phrase “culture eats marketing strategy for breakfast” was coined by management consultant Peter Drucker 20 years ago and remains as true today as it ever was. No matter what marketing strategy you put in place, if your team aren’t engaged and don’t believe their work has real value, it’s unlikely to succeed. Quick Takeaways.

Marketing Strategy 310

Marketing Strategy Marketing & Strategy Planning Work Management 310

Zoominfo

AUGUST 29, 2018

But, if you don’t actively analyze the emotions and attitudes people express about your brand and products, you might be missing the bigger picture. Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. What is sentiment analysis?

Analysis 176

Analysis Marketing AI B2B Marketing B2B 176

Navigate the Channel

DECEMBER 7, 2023

Modern marketing is constantly expanding, and your audience will change, requiring new marketing strategies and tactics. To stay on top of your game, you need to spice up your social media marketing. Break Away From Boring Being a B2B enterprise doesn’t mean your content or attitude has to be ho-hum.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Martech

MAY 26, 2023

That’s something marketers need to understand. We’re not where we were a year ago — but lots of consumer attitudes and behaviors are still ripple effects out of that initial inflationary moment.” Against this background, consumers and marketers are divided on what responses are appropriate. In your inbox.

Gartner 104

Gartner Digital Transformation Pricing Price 104

Biznology

MAY 2, 2018

My days are divided between teaching professionals how to change their careers and teaching companies how to change their cultures–both of whom want to embrace digital marketing. I actually find that attitudes are the most important thing to change in both cases. The post What is holding you back in digital marketing?

Paid Search Agency 198

Paid Search Agency Amazon Analytics SEO 198

Biznology

FEBRUARY 24, 2022

I am a demand gen marketer. Measurable marketing communications. ROI on marketing investments. On my side, I was trained as a data-driven, direct-response marketer. On the market side, I have never seen a study that didn’t place leads at the top of the B2B priority list. OK, I’ll admit it. Cost per lead.

B2B Marketing 104

B2B Marketing Lead Scoring Lead Ranking Brand Identity 104

Biznology

SEPTEMBER 15, 2021

As consumers become more comfortable using voice search queries on their mobile devices and smart speakers, both B2B and B2C marketers should be considering how this channel will impact their work, whether its Siri, Alexa or Google Assistant. Who Owns Your Marketing Data? Comfort with Technology.

Privacy 104

Privacy Amazon Trust Marketing Marketing Mix 104

Webbiquity

JULY 11, 2023

Social media influencers are no longer merely the darlings of consumer-focused marketing campaigns. Today, they have transcended those glittering confines and entered the lofty corridors of the B2B realm, bestowing their unique brand of persuasive charm on industry segments that have traditionally taken a more reserved marketing approach.

Marketing Management 191

Marketing Management B2B Marketing Planning B2B 191

Biznology

AUGUST 2, 2021

The yawning gulf between sales and marketing is a fact of life in B2B companies. We grab onto new strategies like account based marketing (ABM) in the hope that this will be, at last, where the two functions will finally work together in harmony. Sales without marketing… marketing without sales… the truth is that B2B firms need both.

B2B Sales 197

B2B Sales Account Based Marketing B2B Marketing Cost per Lead 197

Tony Zambito

JANUARY 12, 2022

Buyers in France, Denmark, Greece, and Poland had very parochial and protectionist attitudes towards trade regulations. Whereby Germany, Netherland, Belgium, Italy, and Norway displayed more open attitudes.

Buyer Personas 228

Buyer Personas Display Trends Marketing & Strategy 228

SmartBug Media

MARCH 17, 2023

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. By researching the existing market, understanding consumer buying trends, and recognizing the competition’s strengths and weaknesses, businesses can succeed when developing a strong marketing plan.

Research 98

Research Service Product Planning 98

Zoominfo

SEPTEMBER 18, 2019

Everyone in this line of work strives to increase marketing productivity – but, as with any profession, there are productivity roadblocks around every corner. These quotes from some of the most innovative and successful minds in the business will increase your marketing productivity today. 10 Marketing Productivity Quotes.

Product 171

Product Planning Zoominfo Work Management 171

Conversica

SEPTEMBER 28, 2018

Conversica is the leader in conversational AI for business and the only provider of AI-driven lead engagement software for marketing and sales organizations. Other reasons cited included Benioff’s ability to get the best out of people. About Conversica.

Marketing AI 40

Marketing AI Work Management Marketing Management Gartner 40

Martech

SEPTEMBER 13, 2023

With the holiday shopping season gaining steam, many economic indicators suggest marketers should be focusing on price and savings. This year, refining holiday marketing campaigns to meet the moment is critical. Simply having diversity in marketing and advertising can result in significant positive reactions.

Gartner 111

Gartner Marketing Report Planning Paid Search Agency 111

Marketing Insider Group

MAY 24, 2017

If you’re running a marketing team based on Agile principles, you’re probably spending a lot of your days agonizing over the choice between what is right and what is easy. It’s tempting to fall back into our old ways, to put on a command-and-control attitude just […].

Stats 175

Stats Marketing & Strategy Marketing Spending 175

Inbox Insight

JANUARY 15, 2024

If B2B marketers focused in the technology industry are able to understand the key challenges businesses face when it comes to digital transformation, they can target them with the right marketing messages, across the right channels, and at exactly the right time to engage, intercept, and ultimately boost sales.

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 102

Biznology

SEPTEMBER 4, 2018

Clients ask us all the time to help them with the right characteristics for personas–which are essentially market segments. We use what we call the A2G framework to help you think through all the characteristics that might be helpful: Attitudes : What are the visitor’s psychographics? The post How do you segment your market?

Segmentation 132

Segmentation Psychographics Paid Search Agency Aggregators 132

Act-On

NOVEMBER 15, 2023

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. But marketers and sales teams know this isn’t always easy. Marketing automation helps you provide the right content to the right person at the right moment. Consideration.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

B2B Marketing Directions

FEBRUARY 14, 2021

In my last post , I reviewed the findings of a recent research report that examined the attitudes and behaviors of millennial B2B buyers. Work in BETA: The Rising B2B Decision Makers (" Work in BETA ") was published by The B2B Institute , a think tank funded by LinkedIn, and GWI , a market research company.

B2B Marketing 94

B2B Marketing B2B Paid Search Agency Customer Surveys 94

KoMarketing Associates

JANUARY 10, 2019

More customers are demanding a personalized experience when they work with marketers. However, marketers still face several barriers when it comes to customizing the buyer experience, according to new research. Just 28 percent of marketers believe that content creation and delivery are very well-coordinated.

Barriers 157

Barriers Statistics Custom Publishing Customer Surveys 157

ClearVoice

JUNE 10, 2021

After spending six years as a full-time journalist and editor at many publications, networks, and digital destinations, I found myself drawn to the vast world of content marketing. While definitely different from reporting, I discovered much of my journalistic training and experience translated seamlessly to content marketing.

Content Marketing 108

Content Marketing Paid Search Agency Advertising Agencies Content 108

The Point

OCTOBER 1, 2021

B2B marketers seem divided on the question. Historically, the attitude towards personal emails in B2B marketing has been that they betray a lower level of intent. solely for the purpose of diverting marketing emails. Should you allow prospects to enter a personal email address when they fill out lead gen forms?

Lead Gen 297

Lead Gen Lead Scoring Lead Ranking Sales Qualified Leads 297

KoMarketing Associates

SEPTEMBER 12, 2018

As marketers look to achieve a wide range of objectives, new research shows that their top goal is to deliver business growth across the board. Dentsu Aegis Network recently conducted the “CMO Survey 2018” and surveyed marketers from 10 countries to gauge their attitudes toward marketing contribution.

Customer Surveys 152

Customer Surveys Business Paid Search Agency CMO 152