Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. Blaming the Tools. Disillusionment is starting to set in.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

OCTOBER 9, 2014

Ello has attracted attention because of its pugnacious attitude expressed in a “ manifesto ” that begins, “Your social network is owned by advertisers” and ends “You are not a product.” Platform Markets are Different. None gained more than a few percentage points of market share.

Facebook 50

Facebook Social Networks Cross-Selling Network Marketing 50

Paul Gillin

JULY 16, 2013

Marketing professionals face this problem all the time. Summary Trend – Attitudes, practices or behaviors that research has identified are common to a large number of people or organizations and that may indicate change in the market. How to content marketing summarizing writing' Where do you begin?

Research 50

Research Case Studies Validation Opt-in 50

Paul Gillin

AUGUST 19, 2011

Wright’s attitude is one of the reasons the Wyndham Wingate has a 91% positive rating on TripAdvisor. None is very appealing, but a customer-driven market doesn’t permit the luxury of spending your way out of trouble. “I don’t ever want to be stuck in a back room shuffling papers.&#.

Marketing Management 50

Marketing Management Advertising Agencies Business Marketing Budget 50

Paul Gillin

JUNE 4, 2010

In the days of broadcast, markets were abstractions created by advertising. This also works in marketing, BTW. That’s a dangerous attitude. Echo chambers are bad for democracy and culture, but marketers like them because they say what marketers want to hear. People interact with the medium differently.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

FEBRUARY 2, 2012

In 20 years as an editor I had developed an attitude that’s common for people who produce products: I believed that most salespeople were overpaid, under-worked and basically lazy. This behavior contributes to the chasm that exists between marketers and sales people in many organizations, particularly B2B companies.

Cost per Lead 50

Cost per Lead Sales Qualified Leads PointClear CPL 50

Paul Gillin

NOVEMBER 28, 2011

Most CIOs are taking an attitude of, at best, benign neglect toward social networks. In its formative years, social media has been largely relegated to marketing departments under the assumption that it’s just another form of communications. As I began prodding my network of CIO contacts, I learned that this was not unusual.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50