attitudes Lead Related Topics 
Paul Gillin
JANUARY 6, 2011
There’s a period of exuberance, followed by the cold reality that the new tool won’t shorten the work week or lead to permanent weight loss. Traditional marketing is campaign-oriented: Put a message in the field and then sort through the surge of leads and responses that come in. Blaming the Tools.
Paul Gillin
AUGUST 19, 2011
Wright’s attitude is one of the reasons the Wyndham Wingate has a 91% positive rating on TripAdvisor. It’s just a leading indicator of forces that will sweep through nearly every market as customers learn to organize and apply the new powers of influence.
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Paul Gillin
FEBRUARY 2, 2012
In 20 years as an editor I had developed an attitude that’s common for people who produce products: I believed that most salespeople were overpaid, under-worked and basically lazy. My 15 months of hell taught me otherwise, and that’s why I was curious when Dan McDade sent me a copy of The Truth about Leads.
Paul Gillin
NOVEMBER 28, 2011
Most CIOs are taking an attitude of, at best, benign neglect toward social networks. While some of that was a byproduct of the Y2K problem, their willingness to lead such mission-critical projects was a feather in their cap. As I began prodding my network of CIO contacts, I learned that this was not unusual.
Paul Gillin
SEPTEMBER 15, 2011
Most tools now also provide some degree of sentiment analysis, which attempts to derive attitudes from comments. A “like&# or retweet is a form of action, but not necessarily one that leads to a decision. Monitoring is a solid practice that can keep you in touch with the topics and brands people are discussing online.
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