Remove attitudes
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How R/GA’s Twitter Account Became the Best Follow in Marketing

Contently

They’re on Twitter because everyone says they’re supposed to be there. That’s what makes the R/GA Twitter account worth following on a daily basis. Over the last decade, it’s slowly hit the sweet spot of brands on Twitter: able to poke fun at an industry (and itself) without being too snide, silly, or stupid.

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4 Ways the Twitter You Know is Changing Forever

Convince & Convert

Twitter is on its way to becoming something entirely different. This isn’t a new phenomenon, as Twitter’s first incarnation as short form narcissism gave more than a kernel of truth to the old complaint among non-users that “they didn’t want to know what people had for lunch.” Twitter as a Ratings Service.

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How to Do an Efficiency Audit on Your B2B Company

Webbiquity

Although hiring an outside firm to conduct your efficiency audit gives you better results, there are some things you can and should do on your own before turning information over to your researcher. The attitudes and needs your clients had last year might be quite different than they are today. Create a Framework. Survey Your Finances.

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Top Content Marketing Questions Answered

Marketing Insider Group

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Want to improve your small business with better accounting and informed financial decision-making?

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How I Became the Person Most Mentioned by Digital Marketers on Twitter

Convince & Convert

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). How is Pharrell the #10 most mentioned person on Twitter among digital marketers? That guy is EVERYWHERE!

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Six Lead Generation Trends to Watch in 2021

Webbiquity

According to a McKinsey survey , roughly 75% of B2B buyers say they prefer digital self-service and remote engagement over interpersonal interactions — an attitude that has steadily increased even as lockdowns ended. In 2020 alone, as many as 57% of organizations began leveraging user analytics to inform their lead generation strategy.

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How to come up with social media content using feedback from your silent fans

Sprout Social

It also signals people’s confidence in the authority and relevance of the information they’re clicking on. All three of these social media metrics offer a window into the activities and attitudes of your audience. Having this information streamlines the process of coming up with relevant social media content that resonates.