Paul Gillin

JANUARY 6, 2011

The souring of marketer attitudes toward social media first became evident to me last spring when I worked on a survey for B-to-B magazine that found that nearly half of 400 marketers surveyed were disappointed with the results they were getting from Twitter. Blaming the Tools. Now some of them are wondering why Santa hasn’t appeared.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

JULY 16, 2013

As you skim the document, look for signposts that point to important information and label them. Key Point – Essential information for one or more of the audiences you need to reach, this is one of the two or three most important findings. Look for signposts that point you to important information.

Research 50

Research Case Studies Validation Opt-in 50

Paul Gillin

OCTOBER 9, 2014

Ello has attracted attention because of its pugnacious attitude expressed in a “ manifesto ” that begins, “Your social network is owned by advertisers” and ends “You are not a product.”

Facebook 50

Facebook Social Networks Cross-Selling Network Marketing 50

Paul Gillin

JANUARY 16, 2012

When building a collaborative workplace, a “build it and they will come” attitude is a recipe for disappointment. Informal networking is important, Liew said, and don’t start the session with lunch. Half-day sessions built in lunch gatherings so that employees would network with each other.

Peer-to-peer 50

Peer-to-peer Wiki Enterprise Management Communities 50

Paul Gillin

JUNE 4, 2010

For example, on Wikipedia you can always find out why an item of information is there. It’s not clear where we will get that kind of information in the future. The social media generation now expects important information to find them. That’s a dangerous attitude. Now they are real and social.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

NOVEMBER 28, 2011

Most CIOs are taking an attitude of, at best, benign neglect toward social networks. Today, the people who can quickly find, organize and interpret information are among the most valuable in the workforce. This is about the finding new ways of doing business with a customer base that’s empowered with information.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50