nDash

NOVEMBER 11, 2021

Some key takeaways include differentiating it from advertising, its role in social media, and the objective, functions, and types of PR. ” We learn from HubSpot that PR is “the strategic communication from an organization to the public to maintain or cultivate a public image and (or) respond to public discourse.”

PR 52

PR Paid Content Public Relations Advertising Agencies 52

Hubspot

JULY 12, 2021

One of the things we have learned over the last 14 months is that shaping the right attitude and mindset for effective selling — without the traditional office setting — can be uncharted territory for many sales professionals on the grind. Follow positive social media influencers. And it's important to keep tabs on that.

Peer-to-peer 86

Peer-to-peer Tips Communities Hubspot 86

Optinmonster

APRIL 3, 2024

If you want an influencer to share your blog post, follow them on social media to see what blog posts they are already sharing. If you see them responding to other people’s queries via social media, then you know that’s a good way to contact them. Is the influencer already primed to share or accept my content?

Outreach 68

Outreach Tips Marketing & Strategy Email Marketing 68

Hubspot

MAY 17, 2011

At HubSpot , we call it GSD, and it's one of the criteria by which each HubSpotter's job performance is evaluated. For inbound marketers -- and here I'll paraphrase a popular adage from HubSpot CEO Brian Halligan -- what matters is the size of your brain, not the size of your wallet. Connect with HubSpot : Why's that," you say?

Marketing Budget Creation 28

Marketing Budget Creation Inbound Marketing Trade Show Budget Programs 28

Hubspot

AUGUST 11, 2010

The following is a guest post by Gordon Plutsky , Director of Marketing and Research at King Fish Media. No one can argue that social media isn’t ubiquitous. Today, rare is the marketer who is asking, Should we use social media? 85% of companies are handling their social media efforts internally.

Social Media 28

Social Media Studies Marketing Budget Webinar Metrics 28

Martech Advisor

FEBRUARY 24, 2020

Young marketing professionals who aspire to be a CMO in their thirties can boldly pursue this ambition if they are equipped with the right insights, attitudes, and skills. Creative thinking : Marketing tells stories about the brand in creative ways through different media such as advertising, PR and social media.

CMO 102

CMO Work Management Advertising Agencies Marketing Management 102

Bannerflow

DECEMBER 9, 2020

In IAB Europe’s recent report ( Attitudes to Programmatic Advertising 2020 ), they noted that more and more marketing agencies are adopting this trend – in fact, 71% of agencies were considering this solution in 2020, compared to 57% in 2019. Adapt for social media. What do you need to personalise? Mobile friendly.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Hubspot

DECEMBER 11, 2019

They have different attitudes about technology and money. But although Gen Z never had to know a time where they didn't have a cool gadget to solve basic problems, the impact of technology, the internet, and social media has still taken a toll on the group. Millennials and Gen Z also have different attitudes around money.

Mobile Advertising 101

Mobile Advertising Paid Search Agency Mobile Marketing Marketing & Strategy 101

Hubspot

MAY 26, 2011

Marketers and business owners are integrating social media as a new component in their marketing strategy every day. Are you making any of the following social media strategy faux pas? How to Screw Up Your Social Media Strategy. Have management review all social media posts and responses before publishing.

Social Media 28

Social Media Media Marketing & Strategy Viral Marketing 28

Hubspot

JANUARY 16, 2012

Marketers and business owners rely on social media to communicate many things about their brand. And I'm sorry to say that no matter how hard you try, you will inevitably encounter some negative social media experiences along the way. If you're unsure, make sure this list of social media update no-nos is nearby.

Social Media 28

Social Media Media Work Management Marketing Management 28

Hubspot

OCTOBER 13, 2019

Ultimately, their perception, attitude, and background influence their final purchase. Alex Birkett - HubSpot. As a senior marketing manager at HubSpot, Birkett is focused on achieving growth. Dayne Topkin - HubSpot. As a marketing manager at HubSpot, Topkin focuses on user experience (UX) and understanding user behavior.

Work Management 77

Work Management Marketing Management Buyer Personas Marketing & Strategy 77

Hubspot

MARCH 9, 2020

As I've watched journalists, researchers, and general social media users write about millennials and now Gen Z, I've found that they often say similar things. If you've heard some of the more negative the rumors about Gen Z, you might be worried that their attitudes around work will hinder your company in the future. Snapchat ).

Stats 96

Stats Work Management Planning Linkedin 96

Hubspot

MARCH 2, 2020

Today, I work with a diverse team to develop creative content for the HubSpot Blog. To me, HubSpot symbolizes what researchers call the "workplace of the future."But But HubSpot isn't the only workplace changing to support a more modern idea of work. Clearly -- and luckily -- workplaces have drastically changed.

Marketing AI 97

Marketing AI Paid Search Agency Planning Work Management 97

Hubspot

MARCH 13, 2019

Olivia Chin, a HubSpot Tech recruiter, told me, "I usually strongly prefer phone or in person over email/writing because there’s a benefit to on-the-fly adjustments and questions -- it makes for a more fluid conversation.". Come to the meeting with a collaborative attitude. However, if at all possible, avoid negotiating over email.

Marketing Management 87

Marketing Management Paid Search Agency Social Media Sample 87

Hubspot

JUNE 9, 2023

He was highly coachable, had transferable life skills, a winning attitude, and was always asking to learn more. His previous experience — while not in sales — set him up to succeed,” says Adam Jay, chief revenue officer at Falkon. “He This landed him a spot as the top rep on my team within a year of being hired.”

Tips 70

Tips Peer-to-peer Work Management Ideal Customer Profiles 70

Hubspot

AUGUST 16, 2012

There are quite a few factors that go into what makes a brand "followable" in social media. Think about it from the follower's perspective -- why do you choose to 'like' or follow certain brands on social networks like Facebook and Twitter? Or maybe they're just ridiculously funny. I know I am.) 1) Charmin. Darn tootin'!

Social Media 28

Social Media Brand Identity Branding Media 28

Hubspot

APRIL 17, 2019

What we’ve discovered at HubSpot is that an effective video hook visually engages viewers and previews the video’s core message. In a 1994 study that tested music’s effect on brand attitudes , half the participants watched an apple juice commercial with music while the other half watched it without music.

Video Marketing 78

Video Marketing Tips Viral Marketing Lead Ranking 78

Hubspot

OCTOBER 9, 2019

Besides purchasing in-person or online sales programs, you can take free certification courses through vendors like HubSpot Academy or Sales Engine. Courses or certifications can specialize in sales skills such as sales presentations, sales methodology, social selling, or sales coaching. Getting comfortable breaking up with prospects.

Work Management 92

Work Management Peer-to-peer Marketing Management Sales Cycle 92

KoMarketing Associates

SEPTEMBER 22, 2014

When you look at entrepreneurs and successful B2B marketers, this is one of those attitudes that you see over and over again – the courage to be independent (or disagreeable). You have to give a little to get a little, whether this is through website usability, social media and/or content. Be A Real Time Thinker.

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

Hubspot

MAY 26, 2011

Rand Fishkin joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing Podcast ! In this episode, we chat about: How social media is impacting search. Grab a copy of Hubspot's 9 Step On-Page Search Engine Optimization (SEO) Guide. Connect with HubSpot :

Social Media 28

Social Media Advertising Agencies Blogger Media 28

Convince & Convert

JUNE 1, 2014

Lots of great people that I consider to be colleagues and friends were on the list(s) too, and sites I adore like Social Media Examiner, MarketingProfs , Buffer , Social Media Today , and Hubspot made the top 25 sources group as well. I remember meeting Chris Brogan for the first time. And CC Chapman.

Twitter 167

Twitter Paid Search Agency Personalization Planning 167

Exo B2B

MAY 30, 2019

But what served as a catalyst in 2009 is when we discovered that some blogs were dealing with marketing (like ClickZ and HubSpot for example). We were going against the current, with measuring tools that have nothing to do with today’s tools or blogs published on HubSpot. You had to dare.

Marketing AI 45

Marketing AI B2B Thought Leadership Blogger Thought Leadership 45

The Effective Marketer

JANUARY 18, 2009

The whole subject of having a positive attitude, of looking at the glass half full instead of half empty, is a big subject and not what I intend to cover right now. How you approach such ‘events’ has a profound impact not only on the outcome of the said campaign but also on how your team and other professionals perceive you.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

Hubspot

MAY 12, 2017

Sophia Bernazzani , Staff Writer, HubSpot Marketing Blog: I'm a huge animal lover, and during a hectic and stressful workday, watching a live feed of a bunch of kittens playing is a fun way to take a quick mental break without getting too distracted.”. You’ll be glad you did. 7 of the Best Mood-Boosting Websites We Could Find.

Marketing Websites 76

Marketing Websites Best Practices Curation Correlation 76

Hubspot

NOVEMBER 26, 2018

In a 1994 study that tested music’s effect on brand attitudes , half the participants watched an apple juice commercial with music while the other half watched it without music. Whether you’re creating fun social media videos, persuasive product videos, or even serious training videos, music can separate your video from the rest of the pack.

Video Marketing 98

Video Marketing Curation High Quality Lead Advertising Agencies 98

EMagine B2B Blog

MARCH 30, 2015

They weren’t teaching much about things like SEO, social media, and email marketing. I was lucky enough to find a social media internship where my boss encouraged me to learn as much as I could and attend a bunch of local marketing events. But after getting introduced to it I was intrigued and wanted to know more.

Marketing Analytics Tools 40

Marketing Analytics Tools Comparison Hubspot SEO 40

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

OCTOBER 31, 2018

I spoke with Alexa Matthews, a recruiter here at HubSpot, who pointed out some additional benefits to the screening process -- "It's an opportunity for a great first impression. For instance, it's not a good sign if you say, "Well, I'm interested in social media, so this role seemed like a good fit."

Work Management 70

Work Management Marketing Management Thought Leadership Social Media 70

Hubspot

JULY 23, 2014

I’ve been monitoring and publishing to HubSpot’s Twitter account for the past couple of months. — HubSpot (@HubSpot) June 25, 2014. — HubSpot (@HubSpot) June 30, 2014. Self-perception theory says that people develop attitudes from observing their own behavior and drawing conclusions from it.

Twitter 28

Twitter Peer-to-peer Buyer Personas Hubspot 28

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. Some social media monitoring tools measure sentiment.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

OCTOBER 9, 2014

HubSpot: How early in Mashable’s life did the leadership decide to expand from its technology roots to become a broad news site, covering everything from life advice to terrorism? HubSpot: What makes a Mashable story “a Mashable story”? Is it the voice or attitude? Here’s what she had to say.

Hubspot 28

Hubspot Communities Distribution Blogger 28

ViewPoint

MARCH 6, 2012

This means gaining insight into everything from the ideal buyer’s challenges, aspirations, attitudes, influencers, and motivators to their content and information preferences. Brian Halligan, CEO and Founder of HubSpot. For further inspiration, see how Kinaxis set itself apart in the marketplace using content (and social media).

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Hubspot

SEPTEMBER 26, 2019

Establishing a brand identity is essential to every business and key to framing social content. Because a brand’s social media feeds are meant to attract existing and new customers, creating engaging content catered to them is key. Upgrade social strategy. Social media is changing all the time.

Tips 73

Tips Business Customer Satisfaction Work Management 73

Outbrain

MAY 20, 2019

Small businesses are responsible for most of their marketing: from social media to SEO optimization and even branding, pricing, and strategizing. According to the Harvard Business Review , it’s the company’s attitude towards adopting new technology that is central to its success. Think quality, rather than quantity.

Small Business Marketing 34

Small Business Marketing Planning Work Management First-Mover Advantage 34

Content Standard

MARCH 13, 2019

So why do so many B2B tech brands suddenly revert to old-school attitudes when it comes to their social media marketing strategy? Perhaps your marketing team thinks social media is too consumer-centric to be of much value in your space of subject matter experts—but that’s where you’re wrong.

Social Media 99

Social Media Work Management Marketing Management Budget Programs 99

Hubspot

JULY 11, 2011

Crash Course in SEO" by Brian Whalley of HubSpot. The Science of Social Media" by Dan Zarella of HubSpot. Quote from the course: “Default to a ‘yes’ attitude. Free eBook: How to Monitor Social Media in 10 Minutes a Day. Download the Free Social Media eBook Now!

Inbound Marketing 28

Inbound Marketing Lead Ranking Class Lead Scoring 28

Hubspot

MARCH 23, 2018

Lastly, personal trust — however misplaced — also works in selling, as social media recommendations prove. With business intelligence software, social media, and other digital resources, approaching a prospect without any clue about who they are and what they need has become a grossly desperate if not an outright stupid move to make.

Tips 101

Tips Ideal Customer Profiles Case Studies Storytelling 101