Types of Qualitative Research: 13 Approaches and Methods to Help Your Business Grow
Optinmonster
OCTOBER 17, 2023
Quantitative research generates specific numerical data. Its goal is to quantify and generalize the results of a study through numbers, percentages, and statistics. An IDI can be conducted over the phone, in person, or via webcam, using services like Skype or Zoom. But it doesn’t give you the why behind this behavior.
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