Optinmonster

APRIL 3, 2024

Here’s a really great example of a cold email subject line that grabbed my attention: Ian Chew not only referenced Facebook ads in his subject line–which is something I’ve written about–but he referenced Facebook group ads: something I’ve done that I haven’t heard of many other people doing.

Outreach 68

Outreach Tips Marketing & Strategy Email Marketing 68

Vidyard

JULY 30, 2018

Whether it’s creating inbound marketing content, enabling my inbound sales team, delighting customers or building new relationships in the community, HubSpot and Vidyard have become two essential tools in my marketing stack. You have Facebook, Slack, and maybe an extranet, but that’s about it online.

Video Marketing 87

Video Marketing Communities Outreach Webinar Metrics 87

Bannerflow

DECEMBER 9, 2020

Facebook’s Automated App Ads are something to consider embracing in 2021, as it allows you to streamline campaigns and management while conducting a/b testing to determine which adverts are working the hardest for you. Here are just three important assets to consider taking a personalised approach with: Facebook ads.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Martech Advisor

FEBRUARY 24, 2020

Young marketing professionals who aspire to be a CMO in their thirties can boldly pursue this ambition if they are equipped with the right insights, attitudes, and skills. Ryan went on to work at Hubspot and Salesforce before landing his dream job at G2. Do let us know on Facebook , LinkedIn or Twitter.

CMO 102

CMO Work Management Advertising Agencies Marketing Management 102

Marketing Insider Group

AUGUST 26, 2014

Hubspot calls this DARC skills (Digital, Analytic, Reach, Content) and this philosophy guided most of my hiring. But I did not hire them based on any past writing experience – only the attitude, if not the aptitude, for contributing in some way. In fact, I required my former team to write.

Content Marketing 100

Content Marketing Enterprise Management Planning Paid Search Agency 100

Hubspot

APRIL 17, 2019

When Facebook analyzed their users’ video consumption data in 2016 , they discovered that 45% of people who watch the first three seconds of a video will keep watching it for at least 30 seconds. What we’ve discovered at HubSpot is that an effective video hook visually engages viewers and previews the video’s core message.

Video Marketing 78

Video Marketing Tips Viral Marketing Lead Ranking 78

Hubspot

MARCH 24, 2013

Facebook Updates Cover Photos Guidelines to Allow Calls-to-Action. Facebook has quietly updated the guidelines for their cover photos to allow businesses to use calls-to-action on their profiles. Facebook has quietly updated the guidelines for their cover photos to allow businesses to use calls-to-action on their profiles.

Facebook 28

Facebook Lead Scoring Lead Ranking Paid Search Agency 28

The Lead Agency

APRIL 14, 2024

” That was the general attitude. They could be sliced up into shorter-form content to capture attention on social media platforms like Facebook and LinkedIn. Video on socials is a goldmine of data Whether it’s TikTok, Facebook, Reels or wherever else you target your customers, video gets you golden data.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Hubspot

DECEMBER 11, 2019

While my sister, born in 2001, is always posting on her Finsta and TikTok profiles, I'm still sharing early-2000s memes on Facebook. They have different attitudes about technology and money. Millennials and Gen Z also have different attitudes around money. 6 Factors That Differentiate Millennials and Gen Z.

Mobile Advertising 101

Mobile Advertising Paid Search Agency Mobile Marketing Marketing & Strategy 101

Hubspot

NOVEMBER 26, 2018

In a 1994 study that tested music’s effect on brand attitudes , half the participants watched an apple juice commercial with music while the other half watched it without music. Neglect the musical aspect of your video, and people will think less of your brand. Epidemic Sound.

Video Marketing 98

Video Marketing Curation High Quality Lead Advertising Agencies 98

Hubspot

JULY 6, 2017

Facebook's European VP, Nicola Mendelsohn, predicted that the network would be 100% video in just five years. Those attention-grabbing headlines print journalists create for newspaper articles are distant cousins to the first line of today's Facebook ads. But in the words of Jim Morrison, "Where's your will to be weird?".

Video Marketing 77

Video Marketing Ideal Customer Profiles Wikipedia Network Marketing 77

Hubspot

OCTOBER 31, 2018

I spoke with Alexa Matthews, a recruiter here at HubSpot, who pointed out some additional benefits to the screening process -- "It's an opportunity for a great first impression. I've managed to grow our Instagram audience by 7%, and with my team I created a successful Facebook campaign that cultivated an increase in sales by 12%.

Work Management 70

Work Management Marketing Management Thought Leadership Social Media 70

Hubspot

SEPTEMBER 15, 2017

More Trouble for Facebook. Following the September 6 revelations that Russian groups had purchased about $100,000 worth of politically-charged ads on Facebook, the social media platform yesterday announced it would further modify its ad guidelines to prevent targeting to hate groups. But how did it happen? Read the full report here.

Business 72

Business Mobile Advertising Privacy Protection Mobile Marketing 72

Hubspot

OCTOBER 9, 2014

HubSpot: How early in Mashable’s life did the leadership decide to expand from its technology roots to become a broad news site, covering everything from life advice to terrorism? HubSpot: What makes a Mashable story “a Mashable story”? Is it the voice or attitude? Here’s what she had to say.

Hubspot 28

Hubspot Communities Distribution Blogger 28

SnapApp

NOVEMBER 17, 2015

This rollercoaster of change can lead even the best marketers to push aside improvements to their systems and processes in favor of a “just get it done” attitude. The Facebook-driven effort not only educated consumers, it facilitated a fun and caring social break for customers. That doesn’t sound very sustainable, does it?

Work Management 48

Work Management Marketing Management Planning Campaigns 48

Hubspot

AUGUST 11, 2010

This spring, custom media company King Fish Media partnered with HubSpot and Junta42 to survey more than 450 senior management and marketing executives on their ever-evolving relationships with social media. Among the other key findings of “Social Media Usage, Attitudes and Measurability: What Do Marketers Think? EST/11 a.m.

Social Media 28

Social Media Studies Marketing Budget Webinar Metrics 28

Convince & Convert

JUNE 1, 2014

Lots of great people that I consider to be colleagues and friends were on the list(s) too, and sites I adore like Social Media Examiner, MarketingProfs , Buffer , Social Media Today , and Hubspot made the top 25 sources group as well. Megan is incredible and we (and our clients) are so lucky to have her skills and attitude around us.

Twitter 167

Twitter Paid Search Agency Personalization Planning 167

Hubspot

SEPTEMBER 24, 2018

Let’s look at this modern example: This Facebook ad leverages something called the information gap. Treat them as if they could not and they resent your attitude.”. It helped the brand gain 25 million Facebook followers. This drive is the basis of human curiosity, which is baked into us. People] are extravagant.

Copywriting 75

Copywriting Trigger Marketing Comparison Banner Ads 75

Hubspot

MAY 26, 2011

I applaud businesses that take the first big leap in creating a Facebook Page or LinkedIn group, giving their customers and fans a new home to communicate with their business. Because even if you simply didn't notice a tweet or Facebook post, that person might just assume you don't care to help. Connect with HubSpot :

Social Media 28

Social Media Media Marketing & Strategy Viral Marketing 28

Optinmonster

MARCH 16, 2020

For instance, HubSpot suggests asking everyone who has a Gmail address to add your blog to their Google Reader. As you can see in this example from Facebook, you don’t necessarily have to give them anything except a friendly greeting. If so, let us know on Facebook or Twitter. Sendinblue. ConvertKit. GetResponse.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Hubspot

FEBRUARY 15, 2011

In a recent interview with HubSpot, Kawasaki answered five important questions about enchantment and its role in transforming a business: 5 Lessons of Enchantment from @GuyKawasaki. Their blessings, for example, certainly didn't cause the success of Facebook or Twitter. Connect with HubSpot : You were an early Apple employee.

Buzz 28

Buzz Blogger Hubspot Case Studies 28

Hubspot

JANUARY 2, 2014

You just need the right approach, attitude, and tools. It is likely that 2014 will be a year of self-doubt for marketers," Kipp Bodnar, HubSpot''s VP of Marketing, notes in the aforementioned guide. And trust me: You don''t need a brain like Einstein''s to find the solutions to your business''s biggest marketing problems.

Inbound Marketing 28

Inbound Marketing Budget Programs Paid Search Agency Marketing & Strategy 28

Hubspot

AUGUST 4, 2014

In his new book, The Marketing Performance Blueprint , HubSpot partner Paul Roetzer , shares a story from Anita Newton , Vice President of Corporate Marketing at Adknowledge. HubSpot’s CMO Mike Volpe created a primer to get you started. Not sure what to measure or where to start? 2) Make Real-Time Marketing the Norm.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Work Management 28

Hubspot

MAY 26, 2011

Rand Fishkin joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing Podcast ! Google +1 Button vs. Facebook "Likes". Grab a copy of Hubspot's 9 Step On-Page Search Engine Optimization (SEO) Guide. Right now they're relying on data from Facebook and Twitter.

Social Media 28

Social Media Advertising Agencies Blogger Media 28

Hubspot

JUNE 15, 2015

Google it," says Brittany Leaning , Content Strategist at HubSpot. I know I came out of some lectures without a clue what was lectured on because I was iMessaging, Facebooking, and online shopping. This type of attitude can be great when you first join a new company.". "Don't know the answer to that question on your homework?

Class 28

Class Hubspot Paper Wikipedia 28

Hubspot

AUGUST 16, 2012

Think about it from the follower's perspective -- why do you choose to 'like' or follow certain brands on social networks like Facebook and Twitter? Just take a look at its 'About' descriptions on Twitter and Facebook as well as a few of Old Spice's silly tweets. 3) Old Spice. Old Spice doesn't only pick fights with other brands.

Social Media 28

Social Media Brand Identity Branding Media 28

Hubspot

AUGUST 12, 2015

Want to buy Facebook Likes? For example, YouTube , Facebook, and Twitter each have different standards for what constitutes a video “view” on their platform. After all, your job is to actually change the attitudes, beliefs, and behaviors of your audiences. Twitter retweets? Website traffic? But it’s worth it.

Video Marketing 28

Video Marketing Advertising Agencies Dwell Paid Search Agency 28

Hubspot

JANUARY 16, 2012

Or did you have someone attack you on your Facebook wall? Your first instinct is probably to give them a piece of your mind, or post something passive aggressive about their sour attitude. But if you're solution-oriented and don't give in to their negative attitude, your social media spat will soon blow over.

Social Media 28

Social Media Media Work Management Marketing Management 28

Hubspot

SEPTEMBER 5, 2012

At HubSpot, we host a monthly "Prustomer" (Product + Customer = Prustomer!) You don't want this positive brand image to deteriorate because they spoke on the phone with a cranky or unhelpful support rep with a "figure it out" attitude. Example: At HubSpot, our marketing team decided to make "HubSpotting" a verb.

Paid Search Agency 28

Paid Search Agency Work Management Godaddy Marketing Management 28

Hubspot

SEPTEMBER 26, 2019

Not only do they have ads on my favorite podcasts , they also found an awesome way to use different social sites — other than the big three: Twitter, Instagram, and Facebook — to maximize their audience reach, and it works. Mattress brand Casper can. If you can’t sleep, you can easily open Spotify and listen to the Casper sleep channel.

Tips 73

Tips Business Customer Satisfaction Work Management 73

Hubspot

JUNE 7, 2012

A bunch of media coverage (and quite a bit of admiration from us folks at HubSpot -- and likely elsewhere). 10) 'What People Think I Do/What I Really Do' Meme for HubSpot. Instead, SEOmoz made its announcement with the aid of a series of popular internet memes. The result? 8) Chuck Norris for World of Warcraft. You get the picture.

Campaigns 28

Campaigns Internet Marketing Paid Search Agency Youtube 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com. Other than ones run by Indium or HubSpot!)

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

FEBRUARY 1, 2011

But because of a few web projects I'm currently working on, it also got me thinking about how effective the pig-bludgeoning attitudes and tactics of the Birds are when it comes to building out effective web content. Connect with HubSpot : Myself included. 5 Things Angry Birds Can Teach You About Online Content.

Long Tail Marketing 28

Long Tail Marketing Lead Ranking Content Custom Publishing 28

Hubspot

SEPTEMBER 25, 2015

Marketing constantly adjusts and reacts to changes in technology and attitudes. With Facebook already working on tests for its own search engine, it seems inevitable that search capabilities will go far beyond Google, Bing, and Yahoo. So, what does this mean for competitive marketers that are already strategizing for 2016?

Trends 28

Trends Planning Marketing Automation Services Paid Search Agency 28

Hubspot

FEBRUARY 19, 2018

It encourages you to dream bigger: whether you’re a plumber (in which case, “your pillar should be Facebook,” writes Vaynerchuk) or a podcaster (like John Lee Dumas, who followed Vaynerchuk’s advice and is now the creator of one of the top-ranked business podcasts on iTunes, which grosses around $200,000 per month).

Positioning 77

Positioning Work Management Viral Marketing Fulfillment 77

Hubspot

DECEMBER 30, 2011

Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. We're talking Facebook friends.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JUNE 23, 2010

F Facebook - Facebook is a social utility that connects people with friends and others who work, study and live around them. Facebook is the largest social network in the world with more than 500 million users. Like - A “Like” is an action that can be made by a Facebook user.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28