attitudes Differentiation Purchase Purchase Intent Tools 
Strategic-IC
DECEMBER 16, 2020
Account insights provide the data and intelligence to show which accounts are showing a higher propensity to purchase and are actively in a buying journey. In ABM we refer to ‘first-party intent data’ - this is insight via tracking visitors to your website with automation tools such as HubSpot or other website analytics tools.
Strategic-IC
DECEMBER 16, 2020
Account insights provide the data and intelligence to show which accounts are showing a higher propensity to purchase and are actively in a buying journey. In ABM we refer to ‘first-party intent data’ - this is insight via tracking visitors to your website with automation tools such as HubSpot or other website analytics tools.
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