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A quick guide to in-game advertising, the next game changer for marketers

illumin

Rocket League released in-game cars inspired by Hot Wheels (Source: Rocket League) Investing in IGA can help brands achieve more visibility, and is an effective way to differentiate their brand by using advertising channels where competition may still be low. In essence, IGA is programmatic advertising for video games.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

Rocket League released in-game cars inspired by Hot Wheels (Source: Rocket League) Investing in IGA can help brands achieve more visibility, and is an effective way to differentiate their brand by using advertising channels where competition may still be low. In essence, IGA is programmatic advertising for video games.

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Account-based Marketing Glossary: 30 Terms to Know

Strategic-IC

Account insights provide the data and intelligence to show which accounts are showing a higher propensity to purchase and are actively in a buying journey. Intent data. Intent data is information collected about a company’s digital activity, to provide insight into their purchase intent and online research behaviour.

article thumbnail

Account-based Marketing Glossary: 30 Terms to Know

Strategic-IC

Account insights provide the data and intelligence to show which accounts are showing a higher propensity to purchase and are actively in a buying journey. Intent data. Intent data is information collected about a company’s digital activity, to provide insight into their purchase intent and online research behaviour.