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The 6 Most Important Issues in Social Media

Manhattan Marketing Maven

  Differentiation.   Even after you filter out his competitive need to differentiate mass from class, he might have a point.        The move to differentiate networks is even more critical for the second tier networks like Hi5, Tagged, Bebo, Plaxo, MyYearbook, BlackPlanet or Yelp.   The growth of gated communities, like SERMO for doctors, aimed strictly at professionals who demand verifiable credentials for admission is evidence of the growing demand for differentiated and serious communities addressing specific topics.

Typecasting Twitter

Manhattan Marketing Maven

Ongoing broad public conversations on a national or lobal scale are the unique and differentiating aspect of Twitter and enable us to characterize a handful of unique uses for this channel. This enables them to assess social sentiment, establish benchmark attitudes, follow viral transmissions and measure market or message penetration. It also encourages brands to find and incent the active talkers and sharers in service to brand awareness, preference and purchase intent Twitter has 17 million active users, approximately seven percent of the US online population.

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