Zoominfo

FEBRUARY 15, 2018

But how your customers feel when they engage with you matters more.” Don’t find customers for your products, find products for your customers.” – Seth Godin. Sales are contingent upon the attitude of the salesman, no the attitude of the prospect.” – William Clement Stone. 20 Motivational Sales Quotes.

Zoominfo 278

Zoominfo B2B Sales Storytelling Conference 278

Zoominfo

FEBRUARY 17, 2020

You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. But, if you don’t actively analyze the emotions and attitudes people express about your brand and products, you might be missing the bigger picture.

Analysis 130

Analysis Marketing AI B2B Marketing Work Management 130

Navigate the Channel

DECEMBER 7, 2023

Break Away From Boring Being a B2B enterprise doesn’t mean your content or attitude has to be ho-hum. People value the opinions of other customers no matter what the product or service, and influencers are adept at explaining the benefits of services or products in an intimate, personal, yet non-salesy manner.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Biznology

JULY 26, 2017

David identified four factors key to Enli’s ABM success: process, culture, attitude, and metrics. Together, we decided to get the customer on the phone and better understand the need. The account manager handed the customer over to the marketing team. The customer was blown away. It’s been a long, but productive, journey.

Top of Funnel 164

Top of Funnel Account Based Marketing ABM Lead Ranking 164

Inbox Insight

JANUARY 15, 2024

This information can guide them in their account targeting , sales intelligence, and customer acquisition strategies. Account-based marketing (ABM) : By understanding the technologies their ideal prospects use, businesses can craft personalized and relevant messaging, giving them an edge over their competitors.

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 102

Zoominfo

AUGUST 29, 2018

You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. But, if you don’t actively analyze the emotions and attitudes people express about your brand and products, you might be missing the bigger picture.

Analysis 176

Analysis Marketing AI B2B Marketing B2B 176

Hubspot

FEBRUARY 12, 2024

This sets the foundation for long and healthy relationships, ensures you’re building a quality customer ecosystem, and decreases churn. Some legacy salespeople think this is a wild attitude. Identify In this stage, salespeople do research to start the sales process with prospects who seem like good fits.

Hubspot 80

Hubspot Process Verticals Marketing Prospects 80

Zoominfo

OCTOBER 13, 2023

In order to avoid fines, penalties, and breaking customer trust, it’s important to understand key privacy laws in Germany and how to go to market in an effective, compliant way. Email marketing to customers without consent or a previous business relationship (see exception above).

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Webbiquity

MARCH 30, 2021

However, one of the most important discoveries, part of the “next normal,” is the increased preference for and predisposition of customers towards online self-service. When B2B sales prospects and customers share their contact and other information with a vendor, they expect that information to be used to personalize their brand experience.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Webbiquity

MAY 11, 2021

An efficiency audit allows you to streamline processes and tap into the needs of your customers. You might also look specifically at topics such as logistics, inventory control, customer relationship management , and user experience. Know Your Customers. Meet Customer Expectations. What Is an Efficiency Audit?

Efficiency 294

Efficiency Paid Search Agency Companies B2B 294

Salesforce Marketing Cloud

JANUARY 3, 2024

A sales pitch should focus on your prospect and their needs. You may make several sales pitches before a final close, and each one will depend on what’s right for the prospect at each stage. They help you hook the right customers — those who would benefit most from what you have to offer. Why are sales pitches important?

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Zoominfo

JUNE 4, 2019

Why would your B2B sales prospects be any different? In B2B sales, the quicker you build trust with your prospect, the more likely it is that you will close a deal. The reason for these staggering results is simple: Prospects trust the opinions of people they know. Here are a few ways you can begin to do this: Customer Success.

Ad Building 244

Ad Building Zoominfo B2B Sales Case Study 244

Marketing Insider Group

NOVEMBER 23, 2023

I think if I were a direct response marketer, I maybe don’t need content marketing as much as products where customers do a lot of research. That’s why financial service firms were early in content marketing: there’s a huge need for information in the customer journey. Take Apple’s Carpool Karaoke as an example.

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

Biznology

AUGUST 2, 2021

The two leaders need to report to someone who respects and likes them both and who will defend them both and their teams, and demonstrate that attitude consistently across the board. And that goes for the CEO as well. So, dear CEOs, if there is friction between your sales and marketing leads, it’s up to you to make a change.

B2B Sales 197

B2B Sales Account Based Marketing B2B Marketing Cost per Lead 197

Zoominfo

JULY 7, 2019

But how your customers feel when they engage with you matters more.” Don’t find customers for your products, find products for your customers.” – Seth Godin Click to Tweet! Sales are contingent upon the attitude of the salesman, no the attitude of the prospect.” – William Clement Stone Click to Tweet!

Top of Funnel 130

Top of Funnel Zoominfo Storytelling B2B Sales 130

SmartBrief - Marketing

MARCH 5, 2024

When owners invest in their employees, they can reap incredible rewards as a business because of the better products and services they provide customers. This dynamic is especially true for franchise and service-based businesses where employees are in customer-facing roles. Exceptional customer service. And guess what?

Business 93

Business Allocation Lead Ranking Lead Scoring 93

Biznology

SEPTEMBER 21, 2017

a purpose beyond profit or how it can improve the lives of its customers. It is more than an attitude. Importantly, the primary target customers for many businesses will be millennials who are more familiar with every aspect of the internet than any other generation. They will make up 75% of the workforce in the U.S.

Brand Identity 159

Brand Identity Branding Paid Search Agency Wikipedia 159

KoMarketing Associates

MAY 14, 2018

Marketers are continuing to work to provide a memorable customer experience, but how many prospects and customers are expecting this from businesses? To find out, PwC recently surveyed 15,000 people from 12 countries to gauge customer attitudes toward brands and the buying process.

Purchase 155

Purchase Customer Surveys Forrester B2B Sales 155

Rev

AUGUST 16, 2023

Then we look at the kind of data that can redefine and dynamize the way you identify best-fit prospects, strengthen and support the entire RevOps team and optimize your practices for driving business efficiency (and, of course, revenue). Old-style ICPs lack data Ideal customer profiles are as old as time… or at least as old as sales.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Psychographics Segmentation 78

Tony Zambito

APRIL 26, 2021

It is a lot harder to reach our prospects and even existing customers today. How have buyers changed their belief systems, attitudes, perceptions, and aspirations as a result of the pandemic? . But it is not easy. We’re spending more time just trying to wave the flag and get noticed.”. Let’s face it.

Buyer Personas 153

Buyer Personas Outreach Buy Studies 153

Zoominfo

OCTOBER 28, 2021

If you have the attitude that it’s just going to take a long time, then it’s going to take a long time,” sales growth advisor Ryan Staley said on a recent episode of the Sales Leadership Podcast. “If Take a Multi-Threaded Sales Approach Discussing an enterprise deal with just one person at the prospect company won’t work.

Enterprise Management 130

Enterprise Management Work Management Zoominfo Sales Cycle 130

Hubspot

DECEMBER 27, 2022

There's a big difference between building rapport with customers in-person versus building rapport through the phone. In person, you can read a prospect's body language and engage with them in a setting that makes them feel comfortable — but phone calls are a different ballpark. Open with a positive attitude and a clear directive.

Ad Building 62

Ad Building Tips Ideal Customer Profiles Positioning 62

Kaon

JULY 22, 2020

Kaon Interactive is a B2B software company that creates interactive sales and marketing applications to transform customer engagements. Kaon Interactive is a great company with amazing colleagues, and I have the pleasure of working with an inspiring leadership team who share the vision of putting the customer first.

Digital Transformation 147

Digital Transformation Interactive Marketing Custom Publishing B2B Sales 147

Vidyard

JANUARY 19, 2022

As employee attitudes towards the new workplace and ways of doing business continue to shift, Vidyard consistently surveys professionals. More than 200,000 unique businesses use its video messaging and video hosting tools to engage their customers and prospects more effectively. Sign up for Vidyard for free: /free.

Work Management 94

Work Management Enterprise Management Marketing Management Studies 94

Heinz Marketing

FEBRUARY 20, 2020

Personas should be developed and socialized to the organization, with feedback from sales and other departments that interact with prospects and customers. Take the time to interview customers, customer-facing roles within your company, and even enlist a third-party research company if you have the resources and budget.

Buy 97

Buy Buyer Personas Trigger Marketing Validation 97

Hubspot

AUGUST 14, 2023

So when they're presenting to a prospect, they hastily speed through the support slide in their presentation deck. Prospects can pick up on lapses in confidence like that, and those moments — those quick gaps in assurance, authority, and assertiveness — allow value leaks to come to the surface.

Work Management 84

Work Management Pricing Price Cross-Selling 84

Salesforce Marketing Cloud

APRIL 13, 2023

Trust leads to loyalty, and loyal customers spread the word, keep buying over time, and spend more money when they do. Get deals done, make customers successful, and help your company grow. First, customers need to feel you have their best interests at heart. I’m not saying you should try to make your prospects cry.

Rules 98

Rules Loyalty Fulfillment Efficiency 98

Outreach

JUNE 11, 2019

After reading “Methods of Persuasion” by Nick Kolenda, it became clear how elements of human psychology can be incorporated into cold email messaging to move conversations with prospects forward. Why do prospects decide to meet with you? Tactic #1: Suggestive Attitude vs. Action. Choose your words wisely. How frustrating!

Tactics 75

Tactics Lead Ranking Lead Scoring Order 75

Salesforce Marketing Cloud

JANUARY 24, 2024

Elements of a successful cold call Hone your cold call strategy Cold call script examples How to write your own cold call script Cold calling tips Never miss another red flag in a sales call See how Einstein Conversation Insights assists you in sales calls — with intel into what customers are saying. Watch the demo What is a cold call?

Cold Calling 69

Cold Calling Template Marketing Prospects Zoominfo 69

Tomorrow People

JULY 26, 2022

In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. In an ideal world, marketers would be able to easily understand people’s thoughts, feelings, beliefs, and attitudes toward different brands. What is the ultimate goal of brand research?

Research 156

Research Brand Identity Branding Lead Ranking 156

Tomorrow People

JULY 26, 2022

In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. In an ideal world, marketers would be able to easily understand people’s thoughts, feelings, beliefs, and attitudes toward different brands. What is the ultimate goal of brand research?

Research 156

Research Brand Identity Branding Lead Ranking 156

Rev

MAY 3, 2023

Most revenue teams have more prospects in their CRM than they can handle. The problem, frankly, is not building up contact lists—the problem is maximizing the pipeline to identify the best prospects and engage them effectively. The sub-par prospects that clog your pipeline still consume resources but are more unlikely ever to close.

Ideal Customer Profiles 78

Ideal Customer Profiles Lead Ranking Top of Funnel Demand Generation 78

Avitage

APRIL 17, 2016

Poor prospecting is an inability to create enough good opportunities, with the right prospects, quickly enough. Poor prospecting is an inability to create enough good opportunities, with the right prospects, quickly enough. This is a decades long, universal problem. Why is this? What’s missing?

B2B 120

B2B Sales Cycle B2B Sales Marketing Prospects 120

SalesIntel

JUNE 28, 2022

An SDR is tasked with prospecting, outreach, moving leads through the sales pipeline, and lead qualification. By having more accurate data, our users have seen a 50% hike in their prospecting efficiency. . Firmographics also help determine which B2B sales leads are the best match for your company’s Ideal Customer Profiles (ICPs).

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Ranking 52

Heinz Marketing

JULY 11, 2022

How to maintain a successful, positive attitude. I think you get “no” a lot, you get a lot of prospects that either don’t answer their phone or don’t follow up with you in the timeline you want. So if you are resilient, you’re going to be able to pass that resiliency attitude to another.

Terms and Conditions 91

Terms and Conditions Amazon B2B Sales Paid Search Agency 91

Hubspot

SEPTEMBER 28, 2017

In a perfect world, all prospects would love you starting the moment they shook your hand -- and then they’d eagerly sign on the dotted line. And it can seem nearly impossible to close when you’re dealing with tough customers who make everything harder than it needs to be. How to Close a Sales Deal With a Difficult Customer.

Display 100

Display Buy Tips Video Marketing 100

Adobe Experience Cloud Blog

JANUARY 13, 2020

But many don’t have a life at all, according to a recent Adobe survey – into attitudes toward email. Too often, and especially in B2B marketing, we give the job of building the relationship that turns marketing leads into sales prospects to the sales development rep (SDR). Emails have a short life.

Email Marketing 174

Email Marketing B2B Thought Leadership Urgency Marketing Thought Leadership 174