Contently

JANUARY 31, 2023

We could all be forgiven for briefly believing that artificial intelligence (AI) and machine learning (ML) in marketing are only about generating content. It does mean you probably have more AI functionality available than you realized—even in your content marketing technology. But it’s a new year.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog. Champion Content Marketing.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Heinz Marketing

SEPTEMBER 17, 2018

We are fortunate to have a line up of awesome content and special guests! I was at Content Marketing World yesterday and did a presentation on sales content that sells, and one of the questions was, “What the heck is sales enablement? I mean, it’s a no brainer, I’m just fabulous. Matt: That is awesome.

Work Management 54

Work Management Eloqua Marketing Management Training 54

Heinz Marketing

JANUARY 14, 2019

And you’ve spent a lot of time in this book, and really even before this book with your podcast, and with your some of your other content, talking to some of the most successful salespeople. There’s a kind of sales content out there, but none of it was coming from top salespeople who are at the top of the game today.

Sales Management 56

Sales Management Top of Funnel B2B Sales Eloqua 56

B2B Marketing Directions

APRIL 7, 2019

Although this survey involved a fairly small sample, the findings provide several interesting insights about the attitudes and practices of marketing leaders relating to marketing automation. Fifty of the survey respondents were based in the UK, 50 in the US, and 100 in EMEA. Here's a description of some of the major survey findings.

Marketing Automation Services 58

Marketing Automation Services Marketing Automation Automation Marketing Management 58

Customer Experience Matrix

SEPTEMBER 23, 2009

Smarter Content on the Way Let’s start with Omniture/Adobe. This is needed because content increasingly exists outside of plain vanilla Web pages that can be tracked with conventional techniques. Content that can itself “phone home” rather than relying on the carrier medium could be the long-term answer.

Enterprise Management 120

Enterprise Management Analytics Work Management Marketing Automation Services 120

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. My point: B2B marketers are looking elsewhere for help generating demand. Lots of stuff, huh?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40