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Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. My favorite piece of advice included is to be vigilant of how your search query report might have fluctuated – this impacted several client accounts. What’s the Value of a Like?

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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You’ll find these firms quoted often in the press.

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5 Use Cases for Natural Language Processing (NLP) in Content Marketing Beyond SEO

Contently

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. Integrating NLP Into Your Content Marketing Efforts As a content marketer, you may think of NLP as a term you would hear from your engineering friends.

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Using SEO to Compete with Lead Generation Sites

Contently

Owners of these companies generally dislike and distrust pay-per-click and they rely almost exclusively on organic search results to generate the leads they sell to clients. ” That gets 89,000 searches a month and requires just six quality links to get onto page one. A very effective way to get rid of tire kickers.

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AI in Action: Exploring 8 Key Ways Marketers Are Harnessing Artificial Intelligence

SmartBug Media

At SmartBug, we’re currently using AI tools to help us with blog writing , social media post creation, SEO optimization, data analysis, sales support , email marketing , and more. Here's how you might do it: Content marketing: After creating a content calendar, you can set a checkpoint for every week when a new blog post is published.

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The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

He has covered everything from local politics to architecture and engineering, food service and franchise ownership, and the sports industry. Particularly in the last year, there’s been a diminishment of search and social in terms of their value and importance. It’s right there for you in search or chat.

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How to measure brand awareness

Sprout Social

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. Customer sentiment Customer sentiment is the emotional tone behind customer opinions and attitudes towards your brand. Branded search volume Are customers searching for your business by name?