Trade Press Services

MARCH 11, 2024

Industry editors and society directors, they have 37 years of B2B publishing experience between them. Cory Sekine-Pettite Cory Sekine-Pettite is president of ASBPE and an award-winning, Atlanta-based editor with more than 25 years of experience in traditional news reporting and B2B publishing.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

seo.co

JANUARY 1, 2023

Consider the following key reasons to keep researching, assembling, and publishing these engaging visual masterpieces. Working on infographic research is a long-term commitment to publishing valuable content on a given topic. Infographics Typically Become “Evergreen” Content After Publishing.

SEO 98

SEO Viral Marketing Statistics Case Studies 98

B2B Memes

OCTOBER 12, 2010

This debate—fairly one-sided in favor of blogs—was set off by the probably unscripted speechifying of British journalist - historian Andrew Marr. In reflecting on this latest blogger brushoff, Adam Smith approvingly quoted Tinworth’s comment on Twitter that “you can do journalism on a blog” and that Marr is “making a massive category error.”

Dwell 100

Dwell Blogger Transparency Social Media 100

Biznology

APRIL 1, 2022

” Blog Posts & Opinions. Seth’s Blog: Expertise vs Attitude. “If this is so obviously true, then why don’t organizations hire for attitude and train for expertise?” This article was originally published here. Is it that easy to make work better?” Remember that, my child.

Gartner 104

Gartner Organic Leads Training Opinions 104

SmartBug Media

JULY 25, 2023

At SmartBug, we’re currently using AI tools to help us with blog writing , social media post creation, SEO optimization, data analysis, sales support , email marketing , and more. Here's how you might do it: Content marketing: After creating a content calendar, you can set a checkpoint for every week when a new blog post is published.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Zoominfo

SEPTEMBER 18, 2019

Attitude is everything: be positive and you will be inspired to innovate – and to inspire others.” – Neil Patel (@neilpatel). Not only does a great attitude increase marketing productivity, but it also inspires those around you. The post 10 Tweetable Marketing Productivity Quotes appeared first on ZoomInfo Blog. Click to Tweet!

Product 171

Product Planning Zoominfo Work Management 171

illumin

JANUARY 26, 2024

Consent-collected second and third-party reach to target customers based on interoperable IDs across publishers and devices. The second and third-party data gathered should only be collected with consent using authenticated and interoperable IDs to enable scaled reach across the privacy-compliant publishers on the open web.

Privacy 59

Privacy Advertising Agencies Media Ad Frequency 59

Marketing Graham

NOVEMBER 3, 2023

It aims to connect with the reader on an emotional level, influencing their attitudes, beliefs, or behaviours through the power of emotion. I published two blogs, one written by a human (me) and one by Artificial Intelligence (ChatGPT). Are you an excellent company to do business with? ” Well, I did a test.

Copywriting 52

Copywriting Marketing AI Marketing Websites Statistics 52

Writing on the Web

APRIL 14, 2014

WOOT & WOOF" src="[link] width="226" height="300" title="Success Secrets of a Writing Career: WOOT & WOOF" /> Some say success for a writing career is a question of attitude. Take any writing assignment, either for yourself, your own business, blog, or ebook , or one for a paying client. Optimism in the face of challenges.

Training 100

Training Planning Trust Marketing Business Blogging 100

Vision Edge Marketing

FEBRUARY 4, 2020

They enable you to explore and identify individual attitudes and behaviors as well as trends among the group. In 1987, Alfred Goldman and Susan McDonald published The Group Depth Interview: Principles and Practice , the first focus group textbook. Since then, a variety of useful books have been published.

Focus Group 143

Focus Group Marketing AI Customer Satisfaction Marketing Management 143

B2B Marketing Directions

AUGUST 21, 2022

Image Source: TrustRadius In June, TrustRadius published the findings of its sixth annual survey of B2B technology buyers. It's important to emphasize that the TrustRadius research focused exclusively on the attitudes and behaviors of B2B technology buyers. The survey received 2,185 responses from technology buyers.

Marketing Management 52

Marketing Management Research B2B Vendors 52

nDash

JULY 14, 2022

For example, we publish law-related commentaries for professional and popular media outlets. Chances are, you’ve stumbled upon content companies that churn out hastily written, high-volume social media and blog posts. You won’t find tense attitudes or red tape here on nDash. In other words, we are both versatile and focused.

Marketing Websites 98

Marketing Websites Ethics Content Privacy 98

Hubspot

JUNE 1, 2021

As HubSpot's Marketing Manager of the Website Blog, Anna Fitzgerald, says, "A good employee is someone who can notice opportunities where it would make sense for your manager to delegate a task or project to you. A positive and solutions-focused attitude. It's a win, win. Plus, happiness is correlated with greater success.

Peer-to-peer 84

Peer-to-peer Work Management Marketing Management Hubspot 84

ClearVoice

MAY 3, 2020

Interested in self-publishing? Improve your attitude about writing. This is a practical guide to homepage copy, about pages, blog writing and more. In this book you will find: How to find the time to write. How to sell more books. How to eliminate writer’s block. Overcoming limiting beliefs and more. ‘Write.

Copywriting 123

Copywriting Ideal Customer Profiles Amazon Education 123

Webbiquity

MARCH 30, 2021

According to a McKinsey survey , roughly 75% of B2B buyers say they prefer digital self-service and remote engagement over interpersonal interactions — an attitude that has steadily increased even as lockdowns ended. Affiliate sales support independent publishing. Personalization is for the lead generation and nurturing process.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

seo.co

JUNE 18, 2021

For example, perhaps you’re using the right keywords, including images and other multimedia wisely, and publishing strong content. You’re Publishing Short Content. The impulse to publish short content is understandable. Two, it seems easier to convince website visitors to read a short blog post than a relatively long article.

SEO 115

SEO Lead Ranking Lead Scoring User-Generated Content 115

ViewPoint

NOVEMBER 16, 2017

Sometimes, this leads to a future appointment, often it neutralizes their attitude and allows me to continue. I want to clarify to those reading this blog that I am not apologizing for the purpose of my call. So I respond to their tone with an apologetic one and to, hopefully, quell their negativity.

Lead Generation 120

Lead Generation PointClear Sales Leads Lead Ranking 120

Animalz blog

DECEMBER 14, 2023

Alongside guides and explainer posts, Amplitude regularly publishes pieces that voice contrarian opinions, adding thought-provoking perspectives to the digital analytics space. Substack is a publishing platform founded in 2017. But, the analytics and data expertise found within the Amplitude team doesn’t just go into the product.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Biznology

OCTOBER 22, 2021

” In total, there is much to reflect on as workplace models and attitudes toward work evolve. ” Blog Posts. ” Seth’s Blog: Identity is often used against us. “Evolving our choices and our tastes is part of being human. . This article was originally published here. Should we give it up?”

Ethics 104

Ethics Work Management Lead Ranking Act-On 104

B2B Marketing Directions

MARCH 28, 2020

For only the second time in over five years, I did not publish a post here last week. One way that I keep myself on a regular writing and publishing schedule is to always have several topics lined up for future posts. Therefore, the content of this blog is going to be different for the next several weeks.

Terms and Conditions 69

Terms and Conditions Guidelines Custom Publishing Fulfillment 69

Writing on the Web

OCTOBER 11, 2010

Scientists know that our attitudes and prejudices are subconscious. The published scientific evidence is rapidly accumulating. Over 200 published scientific investigations have made use of one or another version of the IAT. This last observation makes clear that subconscious attitudes are modified by experience.

Content Marketing 100

Content Marketing Digg Content Ethics 100

Navigate the Channel

MARCH 6, 2023

to modify attitudes, change behavior, create conviction, or influence preference? Or, is it more opportunity based, such as: to create attention, awareness, interest, recognition or recall? to deliver information and understanding? to touch emotions and create a feeling? to authenticate identity or validate associations?

Public Relations 65

Public Relations Lock-In Work Management PR 65

Marketing Insider Group

SEPTEMBER 10, 2019

Communication: Instead of delegating all its communication to potential customers to the marketing department or top executives, IBM has turned its talent loose to write cutting-edge blog posts that have positioned the company as not only a legendary tech company, but even more importantly, a thought leader in the ever-evolving tech world.

Case Study 145

Case Study Case Studies Activities Studies 145

Content Standard

OCTOBER 23, 2018

In the same way that each person has a unique fingerprint, every brand seems to have their own complex publishing workflow. For all the work involved in bringing even a simple blog post to a page, marketers want to know that their content will actually be seen. The Goals of Timeliness.

Distribution 72

Distribution Marketing Budget Marketing & Strategy Burn Rate 72

Ledger Bennett

DECEMBER 30, 2020

*This blog was written in 2018 and updated in December 2020 in line with changes driven by COVID-19. So we’ve updated this blog from 2018 with the latest trends in making the most of video: 1. 65% of consumers say that brands’ reaction to the pandemic will affect their attitude towards that brand. Video is awesome.

Top of Funnel 52

Top of Funnel Video Marketing Work Management Marketing Management 52

Convince & Convert

JUNE 28, 2012

They believe in hiring for mindset, attitude, and values and training for requisite skills. She's a published author, professional speaker, community and social media strategist, and has worked with businesses of all sizes to solve business problems through better communication.

Consulting 117

Consulting Social Media Training Communities 117

B2B Marketing Traction

JULY 1, 2015

Over the years I have seen that investing in marketing even has some intangible benefits for your business ( read my blog post about that here.). There are always new studies coming out about new buying behavior, how we think and how attitudes are changing. Restart (or start) your marketing by answering a few questions.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

ANNUITAS

FEBRUARY 9, 2016

As Carlos Hidalgo explains in his book, Driving Demand , marketing leaders have to carefully shape attitudes by doing the following things: Look for the bright spots – call out what has been done right, not just what has been done wrong. If we do these three things, people with negative attitudes might just turn into positive champions.

Demand Generation 100

Demand Generation Demand Generation Work Management 100

Only B2B

FEBRUARY 23, 2022

That is the topic of this blog. shares his experience selling in the United States vs. the United Kingdom in an article published on Salesforce. Business Attitudes. As a result, a one-size-fits-all lead generating strategy will not work everywhere. Is The United States Ahead Of The Game In Terms Of Lead Generation?

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

NuSpark Consulting

JULY 13, 2016

Only five years ago, almost half of B2B executives still thought social media was irrelevant to their company, and this attitude has definitely had an influence on slower adoption. More importantly, their attitudes and actions regarding social media use influence the way others in the company view it.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

B2B Marketing Directions

JULY 25, 2021

Survey reports can be valuable sources of information about business trends and practices, emerging technologies, customer attitudes and a wide range of other subjects. I make extensive use of survey results and other research studies when I'm developing content for clients, and I frequently discuss survey findings in this blog.

Customer Surveys 52

Customer Surveys Sample Gartner Validation 52

TrustRadius Marketing

APRIL 15, 2021

Recent research published by TrustRadius to mark International Women’s Day reveals the extent to which the pandemic has set back gender equality in the tech world. It’s hard to know if this attitude derives from external demands or internal pressure, but the two intertwine. Image source: [link].

Work Management 59

Work Management Burn Rate Demand Generation Peer-to-peer 59

B2B Marketing Traction

AUGUST 17, 2011

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. The persona in the story is given a person’s name, and the story describes the customer type’s attitudes, likes, dislikes and needs. I have several favorite tools and models for analyzing a client’s marketing strategy.

SWOT 100

SWOT Planning Analysis Marketing & Strategy 100

Televerde

MAY 8, 2018

According to a recent survey published by Marketing Profs, 50% of marketers believed GDPR would make their marketing more difficult while the remainder believed that the regulation would make their marketing better. In Europe, attitudes toward data privacy varies between countries.

Privacy 65

Privacy Work Management Rules Webinar Metrics 65

Digilant

AUGUST 3, 2021

As advertisers look to combat consumers’ discerning attitudes toward digital advertisements, native digital advertising has been a favorite solution. A clean layout and relevant placement improve consumer experience and publisher performance. What are the benefits of Native?

Paid Content 52

Paid Content Advertising Agencies Advertisements Advertising 52

Marketing Interactions

OCTOBER 8, 2020

Reps must have this mindset along with an attitude of being a resource to the buyer. Originally published on Modus blog. Bernie Borges , CMO of Vengresso, sums up the one-two punch of seller + content well: “Sales reps must first understand the value of content in creating buyer conversations.

Buy 77

Buy B2B Peer-to-peer Work Management 77

Exo B2B

MAY 30, 2019

ExoB2B’s blog celebrates its 10th anniversary. But beyond its informational aspect, ExoB2B’s blog has also proven to be a powerful marketing tool and an effective lead generator. Lynda St-Arneault, President and founder of ExoB2B, explains the journey that led to the launch of the blog. What was the trigger?

Marketing AI 45

Marketing AI B2B Thought Leadership Blogger Thought Leadership 45