Contently

FEBRUARY 21, 2023

NLP for Sentiment Analysis In a nutshell, sentiment analysis is an NLP technique that determines the emotional value of communications and tracks changes in attitudes, often by using a positive-negative scale. Then, you can create content that addresses the key issues at hand.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

The Forward Observer

NOVEMBER 17, 2023

About the Author Anthony Ianarino is a reader, writer, author, speaker, entrepreneur, and sales leader, and trainer. Everest had better wifi than his home in Columbus, Ohio).

Marketing & Strategy 130

Marketing & Strategy Click Rate Trigger Marketing Consulting 130

Writing on the Web

APRIL 8, 2014

Here’s a tip for how to make yourself write a blog post when you’re totally uninspired. Here’s how I went from barely awake blog procrastination to publishing this morning. You still have to string together sentences so your blog post is compelling, clear, and creative. ” attitude. “BOOM!

Internet Marketing 100

Internet Marketing Hubspot Creativity Business Blogging 100

Webbiquity

SEPTEMBER 14, 2021

Countless articles, unscientific LinkedIn polls, and blog posts have speculated about what the future of work will look like: how will in-the-office, hybrid, and remote work be mixed? Attitudes Toward Remote Work Vary by Generation (Not Surprising). New Research appeared first on B2B Marketing Blog | Webbiquity.

Work Management 304

Work Management Research Marketing Management Paid Search Agency 304

Act-On

NOVEMBER 15, 2023

Blog posts, eBooks, and other resources about solving this challenge might be consumed. The right strategy, right tools, and right customers In the end, sales enablement is first and foremost about attitude. Here’s an example: Awareness. Imagine that a prospect wants to improve sales enablement (sound familiar!?). Consideration.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Content Marketing Institute

MAY 7, 2018

Why do most blogs look like boring, identical, everyday eggs? In the heavily saturated world of food and cooking blogs, most content creators adopt a gentle, sophisticated brand voice with descriptive language and long, detail-heavy sentences. In a pretentious, gentle world of food blogs, @thugkitchen’s voice stands out.

Differentiation 106

Differentiation Top of Funnel Copywriting Advertising Mediums 106

Zoominfo

FEBRUARY 15, 2018

Sales are contingent upon the attitude of the salesman, no the attitude of the prospect.” – William Clement Stone. The post 20 Motivational Sales Quotes to Empower Your Team appeared first on ZoomInfo Blog. As sales leaders, we have to set the bar high for ourselves as well as our teams.” ” – Lori Richardson.

Zoominfo 278

Zoominfo B2B Sales Storytelling Conference 278

Integrated B2B

FEBRUARY 12, 2020

As 2020 blows full speed ahead, we wanted to take a moment to appreciate some of the finer things in life from 2019—like all the super helpful, astute blog posts we produced. We had over 21 new blog posts last year—and in those we covered a lot! Don’t screw these 5 points up! Storytelling symbiosis and sustainable innovation.

Account Based Marketing 52

Account Based Marketing B2B Thought Leadership Thought Leadership ABM 52

Heinz Marketing

JULY 11, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. How to maintain a successful, positive attitude. So if you are resilient, you’re going to be able to pass that resiliency attitude to another. What can introverts offer to selling? My name is Matt Heinz.

Terms and Conditions 91

Terms and Conditions Amazon B2B Sales Paid Search Agency 91

Zoominfo

AUGUST 29, 2018

But, if you don’t actively analyze the emotions and attitudes people express about your brand and products, you might be missing the bigger picture. Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. Enter, sentiment analysis.

Analysis 176

Analysis Marketing AI B2B Marketing B2B 176

Webbiquity

MAY 11, 2021

The attitudes and needs your clients had last year might be quite different than they are today. Which of your blog posts attract the most site visitors or result in leads? The post How to Do an Efficiency Audit on Your B2B Company appeared first on B2B Marketing Blog | Webbiquity. What are the pain points they face?

Efficiency 294

Efficiency Paid Search Agency Companies B2B 294

B2B Memes

OCTOBER 12, 2010

This debate—fairly one-sided in favor of blogs—was set off by the probably unscripted speechifying of British journalist - historian Andrew Marr. In reflecting on this latest blogger brushoff, Adam Smith approvingly quoted Tinworth’s comment on Twitter that “you can do journalism on a blog” and that Marr is “making a massive category error.”

Dwell 100

Dwell Blogger Transparency Social Media 100

Launch Marketing

SEPTEMBER 29, 2022

In this blog, we highlight a few different demographic data points and discuss how those play a part in creating buyer personas, which serve as a foundational component of crafting relevant messaging and impactful marketing activities. Differences in Generational Attitudes. Age is a key demographic factor of B2B buyer personas.

Buyer Personas 111

Buyer Personas Demographics Ad Building Peer-to-peer 111

Salesforce Marketing Cloud

SEPTEMBER 21, 2023

It’s about helping people solve problems or achieve goals.” — John Barrows , CEO, JB Sales “Sales are contingent upon the attitude of the sales[person], not the attitude of the prospect.” ” ― Mike Puglia , general manager and former CMO, Kaseya “Care enough to create value for customers.

B2B Thought Leadership 64

B2B Thought Leadership Best Practices Thought Leadership Consulting 64

SmartBug Media

JULY 25, 2023

At SmartBug, we’re currently using AI tools to help us with blog writing , social media post creation, SEO optimization, data analysis, sales support , email marketing , and more. Here's how you might do it: Content marketing: After creating a content calendar, you can set a checkpoint for every week when a new blog post is published.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Biznology

APRIL 1, 2022

” Blog Posts & Opinions. Seth’s Blog: Expertise vs Attitude. “If this is so obviously true, then why don’t organizations hire for attitude and train for expertise?” . “A shorter workweek is being hailed as the future of employee productivity and work-life balance.

Gartner 104

Gartner Organic Leads Training Opinions 104

Tony Zambito

JUNE 8, 2020

A quarterly monitoring study of buyer attitudes about buying decisions during and after the COVID-19 Crisis, the COVID-19 Buyer Outlook Insights study will bring timely and essential buyer persona-based decision-making about when and how to resume marketing and sales. June 8, 2020.

Studies 162

Studies Buyer Personas Paid Search Agency Sample 162

Webbiquity

MARCH 4, 2021

Your Staff’s Attitude and Morale. The post Four Factors to Consider When Outsourcing Business Processes appeared first on B2B Marketing Blog | Webbiquity. But before you can realize these benefits, there are certain factors to consider to ensure you pick the right provider.

Process 167

Process Business Work Management Privacy 167

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Read the QuickBooks blog. For instance, will the blog posts be going out every day?

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

Marketing Insider Group

OCTOBER 15, 2020

How to respond to customer comments with a respectful attitude and tone. Schedule a free consultation to learn about our Weekly Blog Writing Services that make quality content seamless. What details should and should not be shared with customers. Personal Account Guidelines. Looking for a way to scale your content?

Social Media 363

Social Media Media Guidelines PR 363

Writing on the Web

JULY 22, 2011

Your blog writing can improve. I’ve been reading several neuroscience and communications books that say the same things in different ways, and I think these persuasion tips can easily apply to better blog writing. Neuman attitude, “What? In this part of your blog post, you start describing a better future.

Trigger Marketing 100

Trigger Marketing Work Management Act-On Marketing Management 100

Stevens & Tate

JUNE 16, 2023

Consider the specific demographics of this target group, including the following: Their gender Age Attitudes Personal values and attitudes Income levels Occupation. Identify Your Target Audience Your advertising strategy should be about reaching out to the people interested in purchasing your products or services.

Advertising Agencies 71

Advertising Agencies Advertisements Advertising Marketing & Strategy 71

Webbiquity

NOVEMBER 29, 2022

Discussing such problems helps develop a solution-oriented attitude in your workers and surfaces unique ideas to address such situations. The post Six Proven Strategies to Build Customer Relationships and Brand Loyalty appeared first on B2B Marketing Blog | Webbiquity. Understand customer psychology.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Launch Marketing

JULY 19, 2023

It should drive all your work as a marketer, guiding every email campaign, blog, social post and similar touchpoint. For example, if you are promoting an event that your team is excited to be at, you can use a light-hearted attitude via social or email outreach.

Brand Identity 107

Brand Identity Branding Marketing & Strategy B2B 107

Contently

FEBRUARY 3, 2022

Second, create supporting long-tail keyword blog content which links to the relevant main product or service page for SEO value. Lead gen companies hav the attitude of one chance to impress, mirror that and pitch your heart out to try to get their contact details. Would finishing on page one for this result make money?

Lead Generation 205

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 205

Marketing Insider Group

MARCH 24, 2021

Not only will this strategy build confidence in your brand, but more importantly, your conversations can be a rich source of content ideas for blog posts, podcasts, videos, FAQ pages, white papers, and ebooks. When your followers ask questions or comment on your posts, interact with them.

Brand Identity 360

Brand Identity Branding Advertising Agencies Content 360

xiQ

DECEMBER 7, 2023

xiQ leverages psychographics, a study of people’s personalities, attitudes, interests, and values, to pinpoint synergies and identify potential blockers within an organization. Identifying Key Stakeholders with Psychographics Understanding the mindset and preferences of key stakeholders is crucial in B2B sales.

B2B Sales 126

B2B Sales Generation Psychographics B2B 126

Seismic

JANUARY 18, 2024

Our “Shift into the New Year” series distills the top sessions into blog posts. Change management factors in individual work styles, preferences, and attitudes, as well as organizational outcomes – like successfully rolling out an enterprise enablement solution to multiple teams within an organization.

Enterprise Management 111

Enterprise Management Work Management Marketing Management Practices 111

Webbiquity

JULY 11, 2023

With a firm grasp of the fundamentals and an open-minded attitude, there’s no telling what kind of impact your B2B influencer marketing campaigns will have. The post Influencer Marketing in B2B: How to Collaborate with Industry Thought Leaders appeared first on B2B Marketing Blog | Webbiquity.

Marketing Management 191

Marketing Management B2B Marketing Planning B2B 191

ClearVoice

JUNE 10, 2021

Dig into no is not an answer attitude. You’re still writing an informative blog post or story, incorporating SEO keywords when necessary, and then using your persuasive skills to finish out the piece of content with the call-to-action (CTA),” she continues. “It’s Dig into that ‘no is not an answer’ attitude.

Content Marketing 108

Content Marketing Paid Search Agency Advertising Agencies Content 108

Writing on the Web

AUGUST 10, 2010

Your blog writing can improve. I’ve been reading several neuroscience and communications books that say the same things in different ways, and I think these persuasion tips can easily apply to better blog writing. Neuman attitude, but don’t worry, even cool dudes feel the fear subconsciously. Blog this on Blogger.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Zoominfo

SEPTEMBER 18, 2019

Attitude is everything: be positive and you will be inspired to innovate – and to inspire others.” – Neil Patel (@neilpatel). Not only does a great attitude increase marketing productivity, but it also inspires those around you. The post 10 Tweetable Marketing Productivity Quotes appeared first on ZoomInfo Blog.

Product 171

Product Planning Zoominfo Work Management 171

Contently

OCTOBER 5, 2020

“We came with the attitude that this was a sacred ground,” Joe McCambley, who helped create one of the first banner ads, told Fast Company. Next up, we decided to put the same banner on our blog homepage and test out a vertical banner on the right rail of our individual article pages. No, seriously. ” If only.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

Tony Zambito

APRIL 28, 2021

The Buyer Mindset can have elements of and be affected by mental models, attitudes, belief systems, norms, culture, perceptions, emotions, and other often unarticulated thoughts of the mind. Post-Pandemic Understanding A Must. Where this leaves us is with an imperative. To gain deep understanding of the new Buyer Mindset.

Buyer Personas 208

Buyer Personas Planning Interactive Marketing Network Marketing 208

Adobe Experience Cloud Blog

JANUARY 13, 2020

But many don’t have a life at all, according to a recent Adobe survey – into attitudes toward email. The post Why 75% of Your Marketing Emails Are Never Read appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Emails have a short life. And when they are read, 50% aren’t considered useful.

Email Marketing 174

Email Marketing B2B Thought Leadership Urgency Marketing Thought Leadership 174

Heinz Marketing

JUNE 16, 2021

In my previous blogs, I have shared some strategies and best practices around sales and marketing alignment. Sales and Marketing Alignment starts with Leadership: Leadership drives the attitudes of their teams. But I strongly believe it is much more than that. Any culture change starts from leadership for it to be effective.

Organization 126

Organization Top of Funnel Barriers Marketing Funnels 126

Tony Zambito

MAY 17, 2021

You can be assured that buyers are developing new attitudes, perceptions, beliefs, norms, and emotions coming out of the pandemic. If your ABM program is still stuck on physical “buying teams” and not keeping in synch with how work is changing, it will have a hard time succeeding. 3 – Learn to Think Like Your Buyer.

Account Based Marketing 224

Account Based Marketing ABM Buyer Personas Intent Signal 224