B2B Memes

MARCH 28, 2012

For my own experiment in iterative publishing, the New-Media Survival Guide , I wanted to avoid the Trapani Trap by putting less emphasis on the technologies behind the new-media revolution and more on the attitudes and ethos that are driving it.

Media 100

Media Google Social Media Facebook 100

B2B Memes

SEPTEMBER 20, 2012

Success in journalism is not just a matter of a broad skill set, but also of wide-ranging interests and open, inquisitive attitudes. As Cohn points out, the multiplex skills and interests journalists need these days are essential to a world in which barriers are breaking down everywhere.

Barriers 100

Barriers Verticals Training Marketing Websites 100

B2B Memes

SEPTEMBER 20, 2012

Success in journalism is not just a matter of a broad skill set, but also of wide-ranging interests and open, inquisitive attitudes. As Cohn points out, the multiplex skills and interests journalists need these days are essential to a world in which barriers are breaking down everywhere.

Barriers 100

Barriers Verticals Training Marketing Websites 100

B2B Memes

OCTOBER 12, 2010

If, on the other hand you think, like Schaeffer’s opponent, Mitch Joel, that blogs imply a certain attitude and voice , you’ll have a more restrictive view of appropriate blog content. Of course, no matter what you as the blogger think, your audience has the final call.

Dwell 100

Dwell Blogger Transparency Social Media 100

B2B Memes

DECEMBER 7, 2011

Those attitudes have helped push the news industry into its current dire state.” And not only that—their refusal to sully their hands in the business side is contributing to the decline of the entire industry: “For too long, reporters and editors have been unaware, even hostile to the business sides of their organizations.

Marketing Report 100

Marketing Report Organization Content Marketing Business 100

B2B Memes

APRIL 2, 2010

But the bigger problem lies with the attitude of most publishers toward the social networks they want to build. It’s an attitude reflected in Saunders’s argument that you need to “lure&# people to your community and “keep them pinned there.&#

Conversion 100

Conversion B2B Social Networks Communities 100

B2B Memes

MARCH 6, 2012

Hence our attitudes about errors tend to be lax. What interests me here about the book, though, is the obverse question implied by the evocative title: What is the lifespan of an error ? Rightly or wrongly, we tend to believe that the truth is eternal, that facts live forever, and that, by contrast, mistakes sooner or later die off unaided.

Comparison 100

Comparison Blogger Cost Demand 100