attitudes 
B2B Marketing Traction
JULY 1, 2015
There are always new studies coming out about new buying behavior, how we think and how attitudes are changing. Creating and using buyer personas is a great way to identify and market to your target audience preferences, behaviors and attitudes ( see my post about this here ).
B2B Marketing Traction
MAY 1, 2015
The insights should challenge you to change your strategies, tactics and/or attitudes. ( They should provide new insights which, if they are actionable, can transform your marketing and possibly your business. By the way, this is a proven success factor.
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B2B Marketing Traction
NOVEMBER 9, 2011
Having that attitude helps complete websites, print pieces, and other marketing much faster than if I allow the team to get bogged down in details. ” Today more than ever, you need to execute your marketing fast. If you get bogged down in design details, it will take too long to get results.
B2B Marketing Traction
JUNE 7, 2011
Done well, marketing can impact not only new customer sales, but also existing customer sales, wallet share (the amount of revenue you get from each customer) and employee attitude and retention rate.
B2B Marketing Traction
MAY 2, 2014
The biggest factor for their mutual success is a clear organization strategy that both can work toward, as well as increased communication and respect for the different attitudes that result from coming from very different backgrounds. Both CIOs and CMOs need to recognize where each is coming from and what growing pressures both face now.
B2B Marketing Traction
AUGUST 2, 2013
or merely psychographics (attitudes, behaviors) here. The number one key to un-boring B2B campaigns is thoroughly understanding the target audience. Who are your customers? I’m not talking demographics (age, income, education, etc.) You need to know your customers’ persona(s). What is their story? What really floats their boat?
B2B Marketing Traction
DECEMBER 20, 2013
As an example of the company attitude toward consumers, the founder said this in an interview with CBS News : “If you don’t like my product, what happened with you? Something wrong,” he said. “We do the fresh one, the best one, the cheapest one.”
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