Or is your attitude more in the vein of: Why the hell should I even care? Still on the fence about the value of social media when it comes to lead generation and b-to-b sales? Here’s a brief video with ten reasons on why b-to-b sales and marketing reps   should care. The video puts [.]. Sales & Marketing MORE >>

Then, there’s the question of sentiment – something we may never be able to monitor technically – to help us get a handle on and track brand attitude. And what’s the impact when you see that one ad you so despise on your attitude and sentiment towards that brand? What can be measured and what can’t? Measure. MORE >>

This includes getting a good sense about their Buyergraphics – their attitudes, perceptions, values, information needs, and more.  To help round out the SMB buyer picture, learning their attitudes towards your product, service, or technology and how these attitudes drive information needs help to get deeply descriptive.  MORE >>

If, on the other hand you think, like Schaeffer’s opponent, Mitch Joel, that blogs imply a certain attitude and voice , you’ll have a more restrictive view of appropriate blog content. Photo courtesy Haags Uitburo. A blog, Tinworth said, is a container, not an activity. That was fine, but it wasn’t, to his mind, what we should do in a blog. MORE >>

Marketers added psychographics to the mix, allowing them to take into account customer’s interests, values, and attitudes. Socialgraphics capture the attitudes, characteristics, behavior, and, most important, motivations of customers online. But only 18% reported having psychographic data, such as interests or attitudes. MORE >>