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Guerrilla Marketing Strategies: 10 Creative Marketing Ideas

seo.co

User-generated content works especially well when you have a rabid fanbase who is skilled at creating visual content like images, videos, and creative designs using your products. Astroturfing. Buzz marketing could be described as the opposite of astroturfing. In fact, your customers might even be better equipped to do so.

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Guerilla Marketing Strategies: 10 Creative Marketing Ideas

seo.co

User-generated content works especially well when you have a rabid fanbase who is skilled at creating visual content like images, videos, and creative designs using your products. Astroturfing. Buzz marketing could be described as the opposite of astroturfing. In fact, your customers might even be better equipped to do so.

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Online Reputation Management: Using SEO to Defend Your Online Brand & Reputation

seo.co

Astroturfing – Or The Art of Masquerading. + A negative reputation could dissuade other brands from wanting to work with you. Astroturfing – Or The Art of Masquerading. The new term for this type of activity is “astroturfing,” taking its cue from the way astroturf masquerades as real grass. Table of Contents. +

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Best practices for social media shilling

Biznology

These fake grass roots campaigns, called astroturfing, caught on about ten years ago and still haven’t died out. . All this was brought to mind when I recently did some dog food research for a client and it occurred to me that quite a few of the comments are astroturf. Well, from 2003-2006 I was in the astroturfing business.

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How to avoid the martech black hole and ride the crest of change

Martech

I’m not advocating a “make the plan, work the plan” approach. Remember that martech integration is complex work requiring considerable technical skills and a culture of experimentation. You’re not alone if you’re as confused as a goat on an astroturf right now. I know, it sounds counter-intuitive.

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5 Attributes of a Healthy, Real-Time Culture

Convince & Convert

Thriving cultures often have something in common: an appetite for experimentation and creativity to see what works, from products to process. Sadly, Astroturf didn’t.). They’re looking for a sense of accomplishment, appreciation, and intrinsic value in the work they’re doing. Their ingenuity might surprise you. Reward Systems.

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Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

Disclosure: This is one of those rare articles on this blog that’s entangled with my work as VP Platform Ecosystem at HubSpot. If X integrates with Y, follow-up questions should peel back exactly how deep that integration is: What are the use cases of the products working together? How attentive is the service?